About RepTrak
RepTrak is a company based in Boston (United States) founded in 1997 was acquired by Periscope Equity in November 2024. RepTrak offers products and services including Advisory Services, Platform, Reputation Management, Brand Intelligence, and ESG Intelligence. RepTrak operates in a competitive market with competitors including 4C Insights, data.ai, AMPLYFI, TapClicks and NinthDecimal, among others.
- Headquarter Boston, United States
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website reptrak.com
- Social LinkedIn X Facebook YouTube
- Acquired by Periscope Equity (Nov 2024)
- Legal Name The Reptrak Company
- Latest Funding Round$10M (USD), Debt – Venture
Jul 2021
- InvestorsHorizon Tech Finance
& 1 more
- Acquired byPeriscope Equity
(Nov 2024)
Products & Services of RepTrak
RepTrak offers a comprehensive portfolio of products and services, including Advisory Services, Platform, Reputation Management, Brand Intelligence, and ESG Intelligence.
Delivers insights and recommendations for corporate reputation management
Provides tools for tracking and enhancing brand reputation data
Offers solutions to protect and improve corporate image
Aligns brand perception with stakeholder expectations
Measures stakeholder views on environmental and social performance
Apps and channels of RepTrak
its YouTube channel The RepTrak Company has 834 subscribers and 30 videos.
Videos from RepTrak
The most watched videos on RepTrak's YouTube channel, The RepTrak Company (834 subscribers). Click a video to play it here.
More on The RepTrak Company.
Funding Insights of RepTrak
- Total Rounds 1
- Last Round Debt – Venture — $10M
- First Round $10M
(Jul 2021)
- Investors Count 1
All 1 funding rounds of RepTrak with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $10M | Debt – Venture | – | – |
2 investors in total: 2 institutional.
Investors in RepTrak
RepTrak has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Horizon Tech Finance and Periscope Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Structured debt is provided to life sciences and technology firms. | 2004 | horizontechfinance.com | Farmington, United States | |
A private equity firm focused on technology-enabled business services is operated. | 2012 | periscopeequity.com | Chicago, United States |
Investor details for RepTrak
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of RepTrak
1 people are tracked at RepTrak (1 in leadership).
| Name | Role | Group |
|---|---|---|
Kylie Wright Ford | CEO | Leadership |
Complete people profiles for RepTrak
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of RepTrak
3 dated milestones of RepTrak across 27 years, from founding to its latest funding, stage changes and deals.
- Founded RepTrak is founded.
- Funding First funding round of $10.0M.
- Exit Acquired by Periscope Equity.
Competitors of RepTrak
RepTrak operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, AMPLYFI, TapClicks and NinthDecimal, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| amplyfi.com | 2015 | Cardiff, United Kingdom | $11.85M | 40 | Open-source data is curated, analyzed, and visualized via AI platform. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| ninthdecimal.com | 2003 | San Francisco, United States | $73.79M | 133 | Mobile audience intelligence platform | |
| datalogix.com | 2002 | Westminster, United States | $86.8M | 4 | Offline purchasing data is aggregated from retailer loyalty programs. | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| funnel.io | 2014 | Stockholm, Sweden | $131M | – | Cloud-based platform for integrating and analyzing marketing data is offered. | |
| spins.com | 1995 | Chicago, United States | – | 328 | Retail consumer analytics services are provided for natural products sector. | |
| home.neustar | 1996 | Sterling, United States | – | – | Predictive analytics and security solutions are delivered via cloud platform. |
Detailed competitors of RepTrak
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of RepTrak
The website of RepTrak (reptrak.com) receives about 31.6K visits a month and ranks #1,026,821 among all websites worldwide, #4,569 in Marketing and Advertising.
- Monthly visits31.6K
▼ 5.9% vs previous month
- Unique visitors11.8K
per month
- Global rank#1,026,821
among all websites
- Category rank#4,569
Business and Consumer Services · Marketing and Advertising
- Bounce rate38%
- Pages per visit1.6
- Average visit13 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with RepTrak. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
egonewcom.com | egonewcom.com | 100% | – | #10,734,821 | – |
infegy.com | infegy.com | 96% | – | #1,020,514 | – |
| marketingcharts.com | 83% | 28.9K | #991,924 | View details | |
| signal-ai.com | 83% | 82.3K | #470,990 | View details | |
placebrandobserver.com | placebrandobserver.com | 83% | – | #1,160,932 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for RepTrak
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Reptrak
Complete news archive for RepTrak
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to RepTrak
10 companies that operate in the same segment as RepTrak (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about RepTrak
RepTrak was founded in 1997 and raised its 1st funding round 24 years after it was founded.
RepTrak is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Kylie Wright Ford is the current CEO of RepTrak.
RepTrak is a provider of marketing intelligence and analytics solutions. The product offered by the company is a platform that provides brand perception and analysis. The features of the product include real-time reputation, real-time reputation change tracking, reports insights, etc. The clients of the company include Emirates, CISCO, PG, NOVARTIS, etc.
RepTrak's top competitors include 4C Insights, TapClicks and InMarket.
RepTrak offers Advisory Services, Platform, Reputation Management, Brand Intelligence, and ESG Intelligence.
RepTrak has 2 investors. Key investors include Horizon Tech Finance, and Periscope Equity.
RepTrak operates through The Reptrak Company.
Yes. RepTrak was acquired by Periscope Equity in November 2024.