About Reputation
Reputation is a Technology company based in San Ramon (United States) founded in 2006 by Michael Fertik. Cloud-based reputation management is offered for businesses via online channels. Reputation has raised $269.25 million across 11 funding rounds from investors including Kleiner Perkins, Bessemer Venture Partners and Icon Ventures. The company has 192 employees. Reputation has completed 5 acquisitions, including NUVI, PaperKarma and Reputation 24/7. Its chief executive, as recorded, is Joe Burton. Its website reputation.com draws about 1.2 million monthly visits. Its Indian entity Reputation.Com India Private Limited reported revenue of ₹53.23 Cr. Reputation offers products and services including Business Listings, Reviews & Review Booster, Surveys, Social Suite, and Insights. Its focus areas include Enterprise Applications, MarketingTech, Marketing Management and Brand Management. Its competitors include Launchmetrics, BirdEye and PowerReviews; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2006 and headquartered in San Ramon, United States, Reputation operates as a software-as-a-service provider in the customer experience sector. The platform enables businesses to monitor and respond to online reviews, conduct satisfaction surveys, and engage with social media interactions. Feedback from multiple channels is collected, analyzed, and utilized to support reputation oversight and customer relations management.
- Headquarters San Ramon, United States
- Employees 192
- Founders Michael Fertik
- SectorsTechnology
- Website category Finance
- Email••••••••
- Phone•••• ••••
- Website reputation.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Reputation.Com India Private Limited
- Date of Incorporation 19 Sep, 2014
- Jurisdiction Hyderabad, Telangana, India
- Indian entity revenue₹53.23 Cr
FY 2025 · -5% YoY
- Indian entity net profit₹5.58 Cr
FY 2025 · 10% margin
- Indian entity EBITDA₹8.58 Cr
FY 2025 · 16% margin
- Total Equity Funding$269.25M (USD)
in 11 rounds
- InvestorsKleiner Perkins
& 14 more
- Employee Count192
- Investments & AcquisitionsNUVI
& 4 more
Associated legal entities of Reputation
Reputation operates through Reputation.Com India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Reputation.Com India Private Limited CIN U72200TG2014FTC095776 | Active | 19 Sep 2014 | Hyderabad, Telangana | ₹53.2 Cr | 192 | 4 | View details |
Products & Services of Reputation
Reputation offers a comprehensive portfolio of products and services, including Business Listings, Reviews & Review Booster, Surveys, Social Suite, and Insights.
Increases business visibility and accuracy online for better conversions.
Tracks and manages customer reviews to enhance brand reputation.
Builds and sends surveys to gather consumer insights and feedback.
Monitors and responds to social media posts in one central location.
Analyzes feedback sentiment to provide actionable business recommendations.
Compares business performance against competitors using ratings data.
Apps and channels of Reputation
Reputation publishes 1 mobile app with over 10K+ downloads; its YouTube channel Reputation has 886 subscribers and 30 videos.
Videos from Reputation
The most watched videos on Reputation's YouTube channel, Reputation (886 subscribers). Click a video to play it here.
More on Reputation.
Funding Insights of Reputation
Reputation has successfully raised a total of $269.25M across 11 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $269.25M
- Total Rounds 11
- First Round $1M
(Mar 2007)
- Investors Count 15
Latest 10 of 11 funding rounds of Reputation with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2023 | Series F | – | Greenekingpubs | – | |
| Jan 2022 | $150M | Series F | – | Marlin Equity Partners | – |
| Aug 2019 | $30M | Series E | – | Ascension | |
| Mar 2017 | Series E | – | – | ||
| Jan 2017 | $20M | Series E | – | Ascension | |
| Mar 2012 | $1M | Angel Round | – | – | – |
| Jul 2011 | $41M | Series D | – | August Capital | |
| Jun 2010 | $15M | Series C | – | Icon Ventures | |
| Jan 2010 | $8.65M | Series B | – | – | |
| Aug 2008 | $2.6M | Series A | – | – |
15 investors in total: 14 institutional and 1 angel.
Investors in Reputation
Reputation has secured backing from 15 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Kleiner Perkins, Bessemer Venture Partners and Icon Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Global private equity investments are managed by the firm. | 2004 | marlinequity.com | Los Angeles, United States | |
Ascension is recognized as a venture capital firm focused on early-stage tech investments. | ascension.vc | London, United Kingdom | ||
Investments in private tech ecosystem are made by Industry Ventures. | industryventures.com | San Francisco, United States | ||
Venture capital firm investing in early-stage tech startups | 1972 | kleinerperkins.com | Menlo Park, United States | |
Venture capital is invested personally in fewer enterprises, with support provided for building game-changing businesses. | augustcap.com | |||
Sector-agnostic growth stage VC investment company funding companies in the US and Asia | 1992 | iconventures.com | Palo Alto, United States | |
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Multi-stage tech and life sciences focused venture capital firm investing primarily in the US | heritagegroupusa.com | Nashville, United States | ||
Growth-stage tech startups are invested in by Akkadian Ventures. | akkadian.vc | San Francisco, United States | ||
| rccf.com |
Investor details for Reputation
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Reputation.Com India Private Limited (Reputation)
Reputation.Com India Private Limited is the primary company behind Reputation. The board of Reputation.Com India Private Limited currently have 4 directors; the longest-serving is Joga Rao Theeda, appointed in 2019. 16 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Joga Rao Theeda DIN 08616126 | Director | 11 Dec 2019 | 6 yrs 10 mo | Reputation.Com India Private Limited |
| Marc Elliott Linden DIN 02090947 | Director | 12 Apr 2023 | 3 yrs 6 mo | Reputation.Com India Private Limited |
| Joseph Brian Burton DIN 10477261 | Director | 25 Jan 2024 | 2 yrs 9 mo | Reputation.Com India Private Limited |
| James Kevin William Moore DIN 10862514 | Director | 20 Dec 2024 | 1 yr 10 mo | Reputation.Com India Private Limited |
People of Reputation
161 people are tracked at Reputation (33 in leadership, 5 in board & advisors, 123 in team); the tracked headcount is 192.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
James M | Chief Financial Officer | Leadership |
Joe Burton | CEO | Leadership |
Fares Regaieg | Senior Regional Programme Director - EMEA | Leadership |
Paul Ickes | Director, Commercial Legal | Leadership |
Molly Blanco | Director Of Corporate Events, Social & Influencer Marketing | Leadership |
Shannon Jackson | Sr. Director, Growth Marketing | Leadership |
Krishna Patibanda | Senior Director Of Software Engineering | Leadership |
Richard Davey | Director, Customer Success (emea) | Leadership |
Craig Levy | Sr. Vice President Of Partner And Business Development At Reputation.com | Leadership |
Kenneth Monarrez | Director Of Strategy - Healthcare & Life Sciences | Leadership |
Julian Morris | Enterprise Account Director | Leadership |
Camille Flores-Kilfoyle | Director, Growth Marketing & Sales Development | Leadership |
Austin Chau | Senior Director Of Engineering, Machine Learning And Data | Leadership |
Anuradha Choudhury | Senior Vice President Of Engineering | Leadership |
Jodi Gonzalez | Director, Global Total Rewards | Leadership |
Jacqueline Thunem | Director, Strategic Accounts | Leadership |
Christopher McMahon | Sr. Director, Strategic Operations | Leadership |
Tanner Read | Director, Enterprise Accounts | Leadership |
Jessica Thomas | EA Supporting The Chief People Officer And SVP Of Product Management | Leadership |
141 more people are available in the full profile.
Complete people profiles for Reputation
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Reputation
Figures of Reputation.Com India Private Limited, the primary company behind Reputation, for FY 2025. Revenue was ₹53.23 Cr (-5% year on year). Net profit was ₹5.58 Cr (10% margin). EBITDA was ₹8.58 Cr (16% margin). Revenue has grown at a compounded annual rate of +6% over three years and +39% over five years.
- ₹53.23 CrRevenue · FY 2025 · -5% YoY
- ₹5.58 CrNet profit · 10% margin
- ₹8.58 CrEBITDA · 16% margin
- ₹1 LakhPaid-up capital
- 192Employees (provident fund records)
- +6%Revenue CAGR, 3 years
- +39%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Reputation.Com India Private Limited are on its company page.
Detailed financial statements for Reputation
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
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Investments & Acquisitions by Reputation
Reputation has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include NUVI, PaperKarma and Reputation 24/7.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Social media posts are monitored and analyzed in real-time. | nuvi.com | Lehi, United States | 2011 | Apr 2021 | •••• | |
A location-based marketing platform for healthcare patient acquisition is provided. | simpartners.com | Chicago, United States | 2006 | Feb 2018 | •••• | |
Provider of an app-based platform for unsubscribing from junk mail | paperkarma.com | Denver, United States | 2011 | Jun 2013 | •••• | |
Online reputation management services are offered by Reputation 24/7. | reputation247.com | Liverpool, United Kingdom | 2009 | Jan 2013 | •••• | |
Brand management solutions are provided via an online social platform. | ziggs.com | Boston, United States | 2004 | Jun 2010 | •••• |
Complete acquisition details for Reputation
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Reputation
8 dated milestones of Reputation across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Reputation is founded.
- Funding First funding round of $1.0M.
- Acquisition Acquires Ziggs.
- Acquisition Acquires Reputation 24/7.
- Acquisition Acquires PaperKarma.
- Acquisition Acquires SIM Partners.
- Acquisition Acquires NUVI.
- Funding Latest funding round, Series F,.
Competitors of Reputation
Reputation has 3 listed competitors in our database, 3 of them funded. They include Launchmetrics, BirdEye and PowerReviews.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| launchmetrics.com | 2006 | New York, United States | $58.76M | Provider of Brand Performance Solutions | ||
| birdeye.com | 2012 | Sunnyvale, United States | $93M | Cloud based platform offering software for reputation management and customer experience solutions | ||
| powerreviews.com | 2005 | Chicago, United States | $90.73M | 121 | Insights from customer reviews are generated via cloud-based platform. |
Detailed competitors of Reputation
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Reputation
The website of Reputation (reputation.com) receives about 1.2M visits a month and ranks #47,855 among all websites worldwide, #3,036 in Finance.
- Monthly visits1.2M
▼ 12% vs previous month
- Unique visitors797.3K
per month
- Global rank#47,855
among all websites
- Category rank#3,036
Finance · Finance
- Bounce rate59%
- Pages per visit2.0
- Average visit1 min 15 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Reputation. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| boardsi.com | 100% | 53K | #567,998 | View details | |
| chase.com | 82% | 198.6M | #125 | View details | |
| bankofamerica.com | 81% | 113.9M | #258 | View details | |
| euromonitor.com | 80% | 377.9K | #116,152 | View details | |
| wellsfargo.com | 75% | 104.9M | #241 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Reputation
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Reputation (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Reputation
Complete news archive for Reputation
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Frequently Asked Questions about Reputation
Reputation was founded in 2006 and raised its 1st funding round 1 year after it was founded.
Reputation is headquartered in San Ramon, United States. It is registered at San Ramon, California, United States.
Joe Burton is the CEO of Reputation, as recorded in our data.
Reputation is a funded company, having raised a total of $269.25M across 11 funding rounds to date. The company's 1st funding round was a Series A of $2.6M, raised on Mar 2007.
Reputation has 192 employees.
The primary company behind Reputation, Reputation.Com India Private Limited, reported revenue of ₹53.23 Cr for FY 2025, down 5% year on year.
Founded in 2006 and headquartered in San Ramon, United States, Reputation operates as a software-as-a-service provider in the customer experience sector. The platform enables businesses to monitor and respond to online reviews, conduct satisfaction surveys, and engage with social media interactions. Feedback from multiple channels is collected, analyzed, and utilized to support reputation oversight and customer relations management.
Reputation's top competitors include BirdEye, PowerReviews and Launchmetrics.
Reputation offers Business Listings, Reviews & Review Booster, Surveys, Social Suite, and 2 more products and services.
Reputation has made 5 acquisitions, including NUVI, PaperKarma, and Reputation 24/7.
Reputation has 15 investors. Key investors include Kleiner Perkins, Bessemer Venture Partners, Icon Ventures, Rocket Internet, and Marlin Equity Partners.
Reputation operates through Reputation.Com India Private Limited.