Rootine

Nashville, United States Founded: 2018 • Age: 8 yrs
Provider of personalized nutrition supplements
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About Rootine

Rootine is a company based in Nashville (United States) founded in 2018.. Rootine has raised $14.22 million across 3 funding rounds from investors including dsm-firmenich, Techstars and Relevance Ventures. Rootine operates in a competitive market with competitors including Viome, Segterra (InsideTracker), Flore, GenoPalate and Answer Genomics, among others.

  • Headquarter Nashville, United States
  • Sectors
    Healthcare
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Healthcare → Nutrition, Wellness & Lifestyle Health
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $14.22 M (USD)

    in 3 rounds

  • Latest Funding Round
    $10 M (USD), Series A

    Sep 13, 2022

  • Investors
  • Employee Count
    Employee Count
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People of Rootine
Headcount 10-50
Employee Profiles 8
Board Members and Advisors 4
Employee Profiles
People
Lily Hecht-Leavitt
Head of Brand
People
Tye Jensen
Head of Business Operations
People
I.J. Makan
Head of Design
People
Rachel Soper Sanders
Founder & CEO

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Board Members and Advisors
people
Jordan Mazur
Advisor
people
Richard Harris
Advisor
people
Libby Leffler
Advisor
people
Javier Diaz
Advisor

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Funding Insights of Rootine

Rootine has successfully raised a total of $14.22M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in September 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series A — $10.0M
  • First Round

    (01 Apr 2018)

  • Investors Count 6
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2022 Amount Series A - Rootine Valuation Relevance Ventures
Apr, 2021 Amount Seed - Rootine Valuation

investors

Apr, 2018 Amount Seed - Rootine Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Rootine

Rootine has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include dsm-firmenich, Techstars and Relevance Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Relevance Ventures is focused on health and innovation investments.
Founded Year Domain Location
Startups are accelerated globally without sector restrictions through structured programs.
Founded Year Domain Location
Venture capital firm investing in multiple sectors
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Rootine

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Rootine

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Rootine Comparisons

Employees
+
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Competitors of Rootine

Rootine operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Viome, Segterra (InsideTracker), Flore, GenoPalate and Answer Genomics, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Machine learning-based bioinformatics solutions for health insights are provided.
domain founded_year HQ Location
Blood samples are analyzed for personalized health and wellness recommendations.
domain founded_year HQ Location
Customized probiotics for gut health are provided via stool analysis.
domain founded_year HQ Location
Personalized diet plans are offered based on genetic analysis.
domain founded_year HQ Location
Online platform offering DNA-based recommendations for health and wellness
domain founded_year HQ Location
Personalized supplements are delivered based on biochemical analysis.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Rootine

Frequently Asked Questions about Rootine

When was Rootine founded?

Rootine was founded in 2018.

Where is Rootine located?

Rootine is headquartered in Nashville, United States. It is registered at Nashville, Tennessee, United States.

Is Rootine a funded company?

Rootine is a funded company, having raised a total of $14.22M across 3 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Apr 01, 2018.

What does Rootine do?

Rootine was founded in 2018 and is headquartered in Nashville, United States. The company operates in the health and nutrition sector, where personalized daily vitamins are developed using data from DNA analysis, blood tests, and lifestyle factors. Nutrition reports are generated to inform users, and tools for tracking health progress are included in the services offered.

Who are the top competitors of Rootine?

Rootine's top competitors include Viome, Segterra (InsideTracker) and GenoPalate.

Who are Rootine's investors?

Rootine has 6 investors. Key investors include dsm-firmenich, Techstars, Relevance Ventures, Novogenia, and Duro Ventures.

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