About Rootine
Rootine is a Healthcare company based in Nashville (United States) founded in 2018. It operates as a provider of personalized nutrition supplements. Rootine has raised $14.22 million across 3 funding rounds from investors including dsm-firmenich, Techstars and Relevance Ventures. Its website rootine.co draws about 16 thousand monthly visits. Its focus areas include Life Sciences, Nutraceuticals Tech, Dietary Supplements and Personalized. Its competitors include Viome, Segterra (InsideTracker), Flore, GenoPalate and Answer Genomics and 5 more; 10 of its 10 listed competitors have raised funding.
Company details
Rootine was founded in 2018 and is headquartered in Nashville, United States. The company operates in the health and nutrition sector, where personalized daily vitamins are developed using data from DNA analysis, blood tests, and lifestyle factors. Nutrition reports are generated to inform users, and tools for tracking health progress are included in the services offered.
- Total Equity Funding$14.22M (USD)
in 3 rounds
- Latest Funding Round$10M (USD), Series A
Sep 2022
- Investorsdsm-firmenich
& 5 more
Apps and channels of Rootine
its YouTube channel Rootine has 918 subscribers and 30 videos.
Videos from Rootine
The most watched videos on Rootine's YouTube channel, Rootine (918 subscribers). Click a video to play it here.
More on Rootine.
Funding Insights of Rootine
Rootine has successfully raised a total of $14.22M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in September 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.22M
- Total Rounds 3
- Last Round Series A — $10M
- First Round $120,000
(Apr 2018)
- Investors Count 6
All 3 funding rounds of Rootine with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
6 investors in total: 6 institutional.
Investors in Rootine
Rootine has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include dsm-firmenich, Techstars and Relevance Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Relevance Ventures is focused on health and innovation investments. | – | relevanceventures.com | Brentwood, United States | |
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Venture capital firm investing in multiple sectors | – | duro.vc | San Francisco, United States | |
Venture capital firm focused on seed stage startups | – | cleocap.com | San Francisco, United States | |
Health, nutrition, and bioscience solutions are delivered worldwide. | 1902 | dsm.com | Heerlen, Netherlands | |
Offers genetic testing and personalized nutrition for health professionals worldwide. | 2009 | novogenia.com | Eugendorf, Austria |
Investor details for Rootine
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People of Rootine
12 people are tracked at Rootine (8 in leadership, 4 in board & advisors).
| Name | Role | Group |
|---|---|---|
Lily Hecht-Leavitt | Head of Brand | Leadership |
Tye Jensen | Head of Business Operations | Leadership |
I.J. Makan | Head of Design | Leadership |
Rachel Soper Sanders | Founder & CEO | Leadership |
Max Ninthara | Head of Revenue | Leadership |
Izzy Romano | Director of Strategy | Leadership |
Josh MacDonald | Director of Growth Marketing | Leadership |
Daniel Wallerstorfer | Founder & Chief Scientific Officer | Leadership |
Jordan Mazur | Advisor | Board & advisors |
Richard Harris | Advisor | Board & advisors |
Libby Leffler | Advisor | Board & advisors |
Javier Diaz | Advisor | Board & advisors |
Complete people profiles for Rootine
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Timeline of Rootine
3 dated milestones of Rootine across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Rootine is founded.
- Funding First funding round of $120K.
- Funding Latest funding round, Series A, of $10.0M.
Competitors of Rootine
Rootine has 10 listed competitors in our database, 10 of them funded. They include Viome, Segterra (InsideTracker), Flore, GenoPalate and Answer Genomics, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| viome.com | 2016 | Los Alamos, United States | $301.57M | 136 | Machine learning-based bioinformatics solutions for health insights are provided. | |
| insidetracker.com | 2009 | Cambridge, United States | $17.5M | 48 | Blood samples are analyzed for personalized health and wellness recommendations. | |
| flore.com | 2016 | San Diego, United States | $21.12M | – | Customized probiotics for gut health are provided via stool analysis. | |
| genopalate.com | 2016 | Milwaukee, United States | $15.41M | – | Personalized diet plans are offered based on genetic analysis. | |
| answergenomics.in | 2018 | Bengaluru, India | $534,256 | 1 | Online platform offering DNA-based recommendations for health and wellness | |
| elo.health | 2020 | San Francisco, United States | $18.49M | 11 | Personalized supplements are delivered based on biochemical analysis. | |
| gbhealthwatch.com | 2012 | San Diego, United States | $9.78M | – | Personalized nutrition plans are offered via an online health platform. | |
| perfood.de | 2017 | Lubeck, Germany | $5.98M | 36 | Developer of a technology platform for DNA-based nutritional guidance | |
| nugenomics.in | 2019 | Delhi, India | $1.51M | 4 | Personalized fitness and nutrition plans are provided for wellness. | |
| baze.com | 2014 | Berlin, Germany | $6M | – | Personalized vitamin supplements are provided based on biochemical tests. |
Detailed competitors of Rootine
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Rootine
The website of Rootine (rootine.co) receives about 15.8K visits a month and ranks #1,944,274 among all websites worldwide, #5,597 in Nutrition Diets and Fitness.
- Monthly visits15.8K
▲ 26.6% vs previous month
- Unique visitors5.5K
per month
- Global rank#1,944,274
among all websites
- Category rank#5,597
Health · Nutrition Diets and Fitness
- Bounce rate36%
- Pages per visit1.7
- Average visit8 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Rootine. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
purehealthresearch.com | purehealthresearch.com | 100% | – | #533,533 | – |
| everlywell.com | 39% | 574.3K | #95,397 | View details |
Top companies in Nutraceutical & Food-as-Medicine Platforms
10 companies that operate in the same segment as Rootine (Nutraceutical & Food-as-Medicine Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Ayurvedic healthcare and nutritional products are provided by Kapiva. | 2016 | Bengaluru, Karnataka, India | USD 77.85 M | USD 27.35 M | 362 | |
Plant-based frozen meals are delivered via weekly subscriptions. | 2016 | London, England, United Kingdom | USD 69.9 M | USD 12.54 M | 146 | |
Therapies for metabolic health in chronic disease patients are provided. | 2014 | San Francisco, California, United States | USD 401.78 M | – | 910 | |
Nutritional supplements for multiple health ailments are developed. | 2005 | Mumbai, Maharashtra, India | USD 1.55 M | – | – | |
Personalized gut health solutions are provided by ZOE. | 2017 | New Castle, Pennsylvania, United States | USD 15 M | – | – | |
Machine learning-based bioinformatics solutions for health insights are provided. | 2016 | Los Alamos, New Mexico, United States | USD 301.57 M | – | – | |
Cellular health supplements for metabolic repair are developed and manufactured. | 2014 | New York, New York, United States | USD 66.1 M | – | – | |
Nutritional food and health supplements are provided by OZiva. | 2010 | Mumbai, Maharashtra, India | USD 17.32 M | USD 23.98 M | – | |
Low-carb products for weight loss are provided by Atkins. | 1960 | Denver, Colorado, United States | USD 15 M | – | – | |
Synbiotic supplements and fermented products for gut health are provided. | 2021 | Mumbai, Maharashtra, India | USD 20.02 M | USD 5.14 M | 88 |
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Related news about Rootine
Complete news archive for Rootine
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Frequently Asked Questions about Rootine
Rootine was founded in 2018.
Rootine is headquartered in Nashville, United States. It is registered at Nashville, Tennessee, United States.
Rootine is a funded company, having raised a total of $14.22M across 3 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Apr 2018.
Rootine was founded in 2018 and is headquartered in Nashville, United States. The company operates in the health and nutrition sector, where personalized daily vitamins are developed using data from DNA analysis, blood tests, and lifestyle factors. Nutrition reports are generated to inform users, and tools for tracking health progress are included in the services offered.
Rootine's top competitors include Viome, Segterra (InsideTracker) and GenoPalate.
Rootine has 6 investors. Key investors include dsm-firmenich, Techstars, Relevance Ventures, Novogenia, and Duro Ventures.