About SafeWhite
SafeWhite is a Healthcare company based in Columbus (United States) founded in 2010. It operates as a protein-based teeth whitening cosmetics are manufactured by SafeWhite. SafeWhite has raised $700 thousand across 3 funding rounds from investors including Rev1 Ventures. Its focus areas include Retail, Beauty Tech, Ecommerce and Appliances & Accessories. Its competitors include Kolibree, Feno and Slate Electric Flosser; 3 of its 3 listed competitors have raised funding.
Company details
SafeWhite develops and manufactures protein-based teeth whitening cosmetics. Its whitening technology contains naturally occurring proteins. SafeWhite binds a fluorescent whitening agent to teeth in one-step application to create a double layer that whitens the teeth. The company has patents pending in over 40 countries and issued patents in the US, Australia and South Africa. The company is developing a novel teeth whitening technology.
- Headquarters Columbus, United States
- SectorsHealthcare
- Email••••••••
- Website safewhiteteeth.com
- Social LinkedIn X Facebook
- Total Equity Funding$700K (USD)
in 3 rounds
- Latest Funding Round$700K (USD), Seed
Jan 2016
- Investors
Funding Insights of SafeWhite
SafeWhite has successfully raised a total of $700K across 3 strategic funding rounds. The most recent funding activity was a Seed round of $700 thousand completed in January 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $700,000
- Total Rounds 3
- Last Round Seed — $700,000
- Investors Count 1
All 3 funding rounds of SafeWhite with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2016 | $300,000 | Debt – Conventional | – | – | – |
| Jan 2016 | $700,000 | Seed | – | – | – |
| Jan 2015 | – | Seed | – | – |
1 investors in total: 1 institutional.
Investors in SafeWhite
SafeWhite has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Rev1 Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startup Studio building companies in the US & Europe and Angel Network for Ohio based companies | – | rev1ventures.com | Columbus, United States |
Investor details for SafeWhite
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of SafeWhite
3 dated milestones of SafeWhite across 6 years, from founding to its latest funding, stage changes and deals.
- Founded SafeWhite is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $700K.
Competitors of SafeWhite
SafeWhite has 3 listed competitors in our database, 3 of them funded. They include Kolibree, Feno and Slate Electric Flosser, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kolibree.com | 2013 | New York, United States | $4M | – | Bluetooth-connected electric toothbrushes with sensors for habit tracking are developed. | |
| feno.co | 2022 | Culver, United States | $6M | – | Smart oral care products are provided via subscription model. | |
| slateflosser.com | 2020 | Spokane, United States | $2.3M | – | Internet first brand offering smart oral care products |
Detailed competitors of SafeWhite
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Beauty & Skin Care Platforms
10 companies that operate in the same segment as SafeWhite (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 88.91 M | USD 1.07 B | 3,735 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.92 M | USD 166.71 M | 973 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
Online brand offering multi-category natural skin care and makeup products | 2016 | Gurugram, Haryana, India | USD 141.36 M | USD 182.2 M | 969 | |
Multi-category organic grooming products for men are offered online. | 2015 | Gurugram, Haryana, India | USD 10.98 M | USD 13.91 M | 264 |
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Frequently Asked Questions about SafeWhite
SafeWhite was founded in 2010 and raised its 1st funding round 5 years after it was founded.
SafeWhite is headquartered in Columbus, United States. It is registered at Columbus, Ohio, United States.
SafeWhite is a funded company, having raised a total of $700K across 3 funding rounds to date.
SafeWhite develops and manufactures protein-based teeth whitening cosmetics. Its whitening technology contains naturally occurring proteins. SafeWhite binds a fluorescent whitening agent to teeth in one-step application to create a double layer that whitens the teeth. The company has patents pending in over 40 countries and issued patents in the US, Australia and South Africa. The company is developing a novel teeth whitening technology.
SafeWhite's top competitors include Kolibree, Feno and Slate Electric Flosser.
SafeWhite has 1 investor. Key investors include Rev1 Ventures.