About Saltrock
Saltrock is a Retail company based in Braunton (United Kingdom) founded in 1988 by Angus Thomson and Ross Thomson, and was acquired by Crew Clothing in August 2018. It operates as a brand of casual apparel for men and women. Its chief executive is Angus Thomson. Its website saltrock.com draws about 426 thousand monthly visits. Saltrock offers products and services including Surf Clothing, Accessories, Wetsuits, and Changing Robes. Its focus areas include Consumer Goods, Apparel Brands, Casual Wear and Multi category. Its legal entity is SALTROCK SURFWEAR LIMITED. Its competitors include Inditex, American Eagle Outfitters, Levi Strauss, Joules and Abercrombie and Fitch and 2 more; 2 of its 7 listed competitors have raised funding.
Company details
Saltrock was established in 1988 as an apparel brand based in Braunton, United Kingdom. A range of casual and formal clothing items, including t-shirts, shirts, hoodies, jackets, trousers, and footwear, is provided for men, women, and children. Accessories are also available. Products are distributed through an online platform and physical stores within the UK.
- Headquarters Braunton, United Kingdom
- Founders Angus Thomson, Ross Thomson
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website saltrock.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Crew Clothing (Aug 2018)
- Legal Name Saltrock Surfwear Limited
- Date of Incorporation 15 Aug, 2018
- Jurisdiction LONDON, ENGLAND
- Investors
- Acquired byCrew Clothing
(Aug 2018)
Products & Services of Saltrock
Saltrock offers a comprehensive portfolio of products and services, including Surf Clothing, Accessories, Wetsuits, and Changing Robes.
Range of t-shirts, hoodies, and wetsuits for outdoor use.
Bags, hats, and beach items for surfing activities.
Specialized suits for water sports and cold swimming.
Waterproof robes for outdoor and beach changing.
Apps and channels of Saltrock
its YouTube channel Saltrock has 558 subscribers and 30 videos.
Videos from Saltrock
The most watched videos on Saltrock's YouTube channel, Saltrock (558 subscribers). Click a video to play it here.
More on Saltrock.
Investors in Saltrock
Saltrock has secured backing from 1 investor. Prominent investors backing the company include Crew Clothing.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Men's, women's, and children's clothing and accessories are retailed. | 1993 | crewclothing.co.uk | London, United Kingdom |
Investor details for Saltrock
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People of Saltrock
26 people are tracked at Saltrock (8 in leadership, 18 in team).
| Name | Role | Group |
|---|---|---|
Angus Thomson | Co-Founder & CEO | Leadership |
Ross Thomson | Co-Founder | Leadership |
Jill Marshall | Head Of Design | Leadership |
Lisa Knowles-Thomson | Head Of HR | Leadership |
Kate Holt | Head Of Ecommerce | Leadership |
Darren Drake | Head Of Supply Chain And Projects | Leadership |
Carl Priscott | Head Of Logistics | Leadership |
Louise B. | Head Of Buying & Merchandising | Leadership |
Crystal Stobbs | Stock Controller | Team |
Emma Sothcott | Designer | Team |
Elizabeth Arthur | Senior Designer | Team |
Pooja Sharma | Buyer | Team |
Lucie Williams | Senior Graphic Designer | Team |
Lyndsey Williams | Senior Merchandiser | Team |
Oliver Wilson | Area Manager - Outlets & Property Project Manager | Team |
Phoebe Stubbington | Customer Service Specialist | Team |
Kate Pidgen | Duel Site Retail Manager | Team |
Alex Blackburn | Lead Designer | Team |
Jack Low | Branch Merchandiser | Team |
Gemma Rickard-Deacon | HR Payroll And H&s Coordinator | Team |
6 more people are available in the full profile.
Complete people profiles for Saltrock
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Saltrock
2 dated milestones of Saltrock across 30 years, from founding to its latest funding, stage changes and deals.
- Founded Saltrock is founded.
- Exit Acquired by Crew Clothing.
Competitors of Saltrock
Saltrock has 7 listed competitors in our database, 2 of them funded. They include Inditex, American Eagle Outfitters, Levi Strauss, Joules and Abercrombie and Fitch, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| inditex.com | 1974 | Arteixo, Spain | – | 171,839 | Retailer of fashion products | |
| ae.com | 1977 | Pittsburgh, United States | – | 40,000 | Multi-category fashion products for men and women are offered. | |
| levistrauss.com | 1853 | San Francisco, United States | – | 18,000 | Brand of fashion apparel for men and women | |
| joules.com | 1989 | Market Harborough, United Kingdom | $35.15M | – | Internet first brand of fashion apparel wear for men and women | |
| abercrombie.com | 1892 | Columbus, United States | – | 33,637 | Internet first brand of fashion apparel wear for men and women | |
| pepejeans.com | 1973 | London, United Kingdom | $177.5M | 172 | Internet first brand of denim apparel wear for men and women | |
| drmartens.com | 1947 | Northampton, United Kingdom | – | 2,591 | Footwear and clothing are designed and sold by Dr. Martens. |
Detailed competitors of Saltrock
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Saltrock
The website of Saltrock (saltrock.com) receives about 426.4K visits a month and ranks #72,298 among all websites worldwide, #3,589 in Fashion and Apparel.
- Monthly visits426.4K
▼ 20.4% vs previous month
- Unique visitors210.1K
per month
- Global rank#72,298
among all websites
- Category rank#3,589
Lifestyle · Fashion and Apparel
- Bounce rate32%
- Pages per visit5.4
- Average visit2 min 19 sec
- DevicesDesktop 8% Β· Mobile 92%
Websites whose visitors overlap most with Saltrock. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mcarthurglen.com | 100% | 2.2M | #18,299 | View details | |
shore.co.uk | shore.co.uk | 93% | – | #236,753 | β |
| next.co.uk | 90% | 35.1M | #376 | View details | |
| tog24.com | 87% | – | #50,958 | View details | |
| surfdome.com | 86% | 17.2K | #2,008,465 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Saltrock
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- 40 similar websites
- Audience overlap
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Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as Saltrock (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 719 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Vilnius County, Lithuania | USD 872.04 M | USD 2 M | 4,595 | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 |
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Related news about Saltrock
Complete news archive for Saltrock
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Frequently Asked Questions about Saltrock
Saltrock was founded in 1988.
Saltrock is headquartered in Braunton, United Kingdom. It is registered at Braunton, Devon, United Kingdom.
Angus Thomson is the current CEO of Saltrock. They have also founded this company.
Saltrock was established in 1988 as an apparel brand based in Braunton, United Kingdom. A range of casual and formal clothing items, including t-shirts, shirts, hoodies, jackets, trousers, and footwear, is provided for men, women, and children. Accessories are also available. Products are distributed through an online platform and physical stores within the UK.
Saltrock's top competitors include Inditex, American Eagle Outfitters and Pepe Jeans London.
Saltrock offers Surf Clothing, Accessories, Wetsuits, and Changing Robes.
Saltrock has 1 investor. Key investors include Crew Clothing.
Saltrock operates through Saltrock Surfwear Limited.
Yes. Saltrock was acquired by Crew Clothing in August 2018.
The website of Saltrock receives about 426 thousand visits a month and ranks #72,298 among all websites worldwide.

