About Samba TV
Samba TV is a company based in San Francisco (United States) founded in 2008 by Michael Omar Zennadi, David Harrison, Alvir Navin, and Ashwin Navin. Samba TV has raised $46.34 million across 5 funding rounds from investors including Liberty Global, Interpublic and A+E Networks. The company has 384 employees as of December 31, 2022. Samba TV has completed 7 acquisitions, including Axwave, Bestever and Disruptel. Samba TV operates in a competitive market with competitors including VideoAmp, Simulmedia, Tatari, DataXu and OpenAP, among others.
- Headquarter San Francisco, United States
- Employees 384 as on 31 Dec, 2022
- Founders Michael Omar Zennadi, David Harrison, Alvir Navin, Ashwin Navin
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Sectors
Media & Entertainment
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Email
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Phone
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Website
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Social
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$46.34 M (USD)
in 5 rounds
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Latest Funding Round
$30 M (USD), Debt – Venture
Dec 08, 2025
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Investors
Liberty Global
& 10 more
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Employee Count
384
as on Dec 31, 2022
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Investments & Acquisitions
Axwave
& 6 more
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People of Samba TV
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Sales and Marketing
16 people
Leadership Team
11 people
Software Development Team
7 people
Product Management Team
7 people
Data Analysis and Operations Team
5 people
Senior Team
4 people
Principal Team
3 people
Operations Team
2 people
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Funding Insights of Samba TV
Samba TV has successfully raised a total of $46.34M across 5 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $30 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Samba TV
Samba TV has secured backing from 11 investors, including institutional and venture fund investors. Prominent investors backing the company include Liberty Global, Interpublic and A+E Networks.
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Early-stage technology companies receive venture capital investments.
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Early-stage US tech companies are funded by Ambition VC.
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Investor details for Samba TV
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- Investor locations
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- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Samba TV
Samba TV has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include Axwave, Bestever and Disruptel.
Investment portfolio details for Samba TV
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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AI based video creative management platforms for businesses
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AI-enabled search engine for video content and products is provided.
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Locked | Locked | 2017 | Locked | |
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Partners for co-marketing campaigns are matched by Wove's AI platform.
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Locked | Locked | 2014 | Locked |
Complete acquisition details for Samba TV
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - Samba TV
Detailed financials for Samba TV
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
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Samba Tv Comparisons
Peer comparison for Samba TV
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- Named peers
- Headcount comparison
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Competitors of Samba TV
Samba TV operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as VideoAmp, Simulmedia, Tatari, DataXu and OpenAP, among others.
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Data driven advertising media measurement and optimization tools
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Targeted TV advertising solutions are provided for linear television.
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Provides platform for buying and measuring ads across linear and streaming TV
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Data management and demand-side platform services for advertising are provided.
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Provider of TV advertising platform
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Video discovery and recommendation platform
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Detailed competitors of Samba TV
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
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Verified entity values are shown only after access is granted.
Latest news on Samba Tv
Complete news archive for Samba TV
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- Full article archive
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Frequently Asked Questions about Samba TV
Samba TV was founded in 2008 and raised its 1st funding round 4 years after it was founded.
Samba TV is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Ashwin Navin is the current CEO of Samba TV. They have also founded this company.
Samba TV is a funded company, having raised a total of $46.34M across 5 funding rounds to date.
As of Dec 31, 2022, the latest employee count at Samba TV is 384.
AI-based platform offering ad data management solutions. It connects Smart TVs, Set-Top Boxes, Smart Phones, and Tablets in order to provide a multichannel advertising platform by integrating user interests and activity across devices. Provides tools to engage viewers on-screen contextually to provide personalized recommendations to viewers based on their interests. It leverages ML that utilizes customer data to power decision-making and optimize the audience journey. It monetizes through a subscription-based model.
Samba TV's top competitors include VideoAmp, Simulmedia and Tatari.
Samba TV has 11 investors. Key investors include Liberty Global, Interpublic, A+E Networks, Union Grove Venture Partners, and Draper Associates.