Alphonso

San Carlos, United States Founded: 2012 • Age: 14 yrs Acquired By LG
Deliver TV ads on mobile devices and helps improve brand metrics
Annual revenue $11.3M Latest available
Total funding $6.1M 2 rounds
Employees 153 Tracked headcount
Investors 3 Known backers
Products 2 Services tracked
Competitors 11 Brand Intelligence

About Alphonso

Alphonso is a company based in San Carlos (United States) founded in 2012 was acquired by LG in January 2021. Alphonso has raised $6.13 million across 2 funding rounds from investors including LG, Manifest Investment Partners and CoCreationCapital. The company has 153 employees as of April 08, 2024. Alphonso offers products and services including ACR Technology and Advertising Tools. Alphonso operates in a competitive market with competitors including iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others.

  • Headquarter San Carlos, United States
  • Employees 153 as on 08 Apr, 2024
  • Sectors
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Alphonso Labs Private Limited
  • Date of Incorporation 14 Jul, 2017
  • Jurisdiction K R Puram Hobli Bangalore East Taluk, Karnataka, India
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $11.34 M (USD)
    29.07
    as on Mar 31, 2023
  • Net Profit
    $1.14 M (USD)
    37.42
    as on Mar 31, 2023
  • EBITDA
    $1.54 M (USD)
    25.24
    as on Mar 31, 2023
  • Total Equity Funding
    $6.13 M (USD)

    in 2 rounds

  • Latest Funding Round
    $5.83 M (USD), Series A

    May 11, 2017

  • Investors
    LG

    & 2 more

  • Employee Count
    153

    as on Apr 08, 2024

  • Acquired by
    LG

    (Jan 06, 2021)

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Products & Services of Alphonso

Alphonso offers a comprehensive portfolio of products and services, including ACR Technology and Advertising Tools.

Product name locked
Category locked
Primary

Recognizes TV content in smart TVs for audience data analysis.

Product name locked
Category locked
Locked

Enables planning and measuring of interactive TV ads.

People of Alphonso

Headcount 200-500
Employee Profiles 155
Board Members and Advisors 1
Employee Profiles
People
Keith E. Norman
Vice President Of Sales, Political Practice
People
Akhil Sharma
Senior Analyst(technical Operations)
People
Srilok Sagar
Senior Business & Data Analyst
People
Sudhanshu Parashar
Senior Data Governance Analyst

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Board Members and Advisors
people
Ashish Chordia
Founder & Exec. Chairman

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Funding Insights of Alphonso

Alphonso has successfully raised a total of $6.13M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $5.83 million completed in May 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Alphonso

Alphonso has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include LG, Manifest Investment Partners and CoCreationCapital.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investment capital and strategic support are provided by Manifest.
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Venture capital services are provided to technology startups by CoCreationCapital.
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Brand of home appliances, consumer electronics, IT hardware, and mobile communications products
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Investor details for Alphonso

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Investments & Acquisitions by Alphonso

Investments
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Investment portfolio details for Alphonso

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Financial Statements - Alphonso

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Detailed financials for Alphonso

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Alphonso Comparisons

Alphonso Primary company
Description
Deliver TV ads on mobile devices and helps improve brand met...
Location
San Carlos, United States
Founded Year
2012
Annual Revenue
$11.34 M (USD)
Net Profit
$1.14 M (USD)
EBITDA
$1.54 M (USD)
Employees
153
As of 2024
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Peer comparison for Alphonso

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Competitors of Alphonso

Alphonso operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others.

Company Name Domain Founded year HQ Location Description
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Campaign analytics for TV ads are delivered via ACR technology.
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TV advertising effectiveness is measured via computer vision sensors.
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EDO is recognized as a TV outcomes company focused on advertising analytics.
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TV advertising solutions are provided for businesses through data-driven methods.
Locked Locked Locked
TV attribution analytics
Locked Locked Locked
Multi-platform advertising sales software is developed for media workflows.
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Detailed competitors of Alphonso

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Latest news on Alphonso

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Complete news archive for Alphonso

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Frequently Asked Questions about Alphonso

Alphonso was founded in 2012 and raised its 1st funding round 2 years after it was founded.

Alphonso is headquartered in San Carlos, United States. It is registered at San Carlos, California, United States.

Alphonso is a funded company, having raised a total of $6.13M across 2 funding rounds to date.

As of Apr 08, 2024, the latest employee count at Alphonso is 153.

Annual revenue of Alphonso is $11.34M as on Mar 31, 2023.

Alphonso provides a new way for brands to engage with the consumers across all devices through apps that they are already using while they are in front of TV. They complement the ad airing on TV with a call to action such as tweeting about the TV ad, liking it on the facebook or saving the coupon from the brand. Thus providing a new way for brands to engage with consumers. Alphonso brings this targeting capability platform for all TV ads across mobile apps. Alphonso enables OEMs, app publishers and OTT content publishers to capture TV audience data and monetize their audience better. Alphonso, with San Carlo as headquarters, has presence in New York city too.

Alphonso's top competitors include iSpot.tv, EDO and Cadent.

Alphonso offers ACR Technology and Advertising Tools.

Alphonso has 3 investors. Key investors include LG, Manifest Investment Partners, and CoCreationCapital.

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