Alphonso

San Carlos, United States Founded: 2012 • Age: 14 yrs Acquired By LG
Deliver TV ads on mobile devices and helps improve brand metrics
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About Alphonso

Alphonso is a company based in San Carlos (United States) founded in 2012 was acquired by LG in January 2021.. Alphonso has raised $6.13 million across 2 funding rounds from investors including LG, Manifest Investment Partners and CoCreationCapital. The company has 153 employees as of April 08, 2024. Alphonso offers products and services including ACR Technology and Advertising Tools. Alphonso operates in a competitive market with competitors including iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others.

  • Headquarter San Carlos, United States
  • Employees 153 as on 08 Apr, 2024
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Alphonso Labs Private Limited
  • Date of Incorporation 14 Jul, 2017
  • Jurisdiction K R Puram Hobli Bangalore East Taluk, Karnataka, India
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
    $11.34 M (USD)
    29.07
    as on Mar 31, 2023
  • Net Profit
    $1.14 M (USD)
    37.42
    as on Mar 31, 2023
  • EBITDA
    $1.54 M (USD)
    25.24
    as on Mar 31, 2023
  • Total Equity Funding
    $6.13 M (USD)

    in 2 rounds

  • Latest Funding Round
    $5.83 M (USD), Series A

    May 11, 2017

  • Investors
    LG

    & 2 more

  • Employee Count
    153

    as on Apr 08, 2024

  • Acquired by
    LG

    (Jan 06, 2021)

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Products & Services of Alphonso

Alphonso offers a comprehensive portfolio of products and services, including ACR Technology and Advertising Tools. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Recognizes TV content in smart TVs for audience data analysis.

Enables planning and measuring of interactive TV ads.

People of Alphonso
Headcount 200-500
Employee Profiles 155
Board Members and Advisors 1
Employee Profiles
People
Keith E. Norman
Vice President Of Sales, Political Practice
People
Akhil Sharma
Senior Analyst(technical Operations)
People
Srilok Sagar
Senior Business & Data Analyst
People
Sudhanshu Parashar
Senior Data Governance Analyst

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Board Members and Advisors
people
Ashish Chordia
Founder & Exec. Chairman

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Funding Insights of Alphonso

Alphonso has successfully raised a total of $6.13M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $5.83 million completed in May 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series A — $5.8M
  • First Round

    (01 Jun 2014)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2017 Amount Series A - Alphonso Valuation Manifest
Jun, 2014 Amount Seed - Alphonso Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Alphonso

Alphonso has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include LG, Manifest Investment Partners and CoCreationCapital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investment capital and strategic support are provided by Manifest.
Founded Year Domain Location
Venture capital services are provided to technology startups by CoCreationCapital.
Founded Year Domain Location
Brand of home appliances, consumer electronics, IT hardware, and mobile communications products
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Alphonso

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Alphonso

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Alphonso Comparisons

Employees
+
Add Comparison
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Competitors of Alphonso

Alphonso operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Campaign analytics for TV ads are delivered via ACR technology.
domain founded_year HQ Location
TV advertising effectiveness is measured via computer vision sensors.
domain founded_year HQ Location
EDO is recognized as a TV outcomes company focused on advertising analytics.
domain founded_year HQ Location
TV advertising solutions are provided for businesses through data-driven methods.
domain founded_year HQ Location
TV attribution analytics
domain founded_year HQ Location
Multi-platform advertising sales software is developed for media workflows.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Alphonso

Frequently Asked Questions about Alphonso

When was Alphonso founded?

Alphonso was founded in 2012 and raised its 1st funding round 2 years after it was founded.

Where is Alphonso located?

Alphonso is headquartered in San Carlos, United States. It is registered at San Carlos, California, United States.

Is Alphonso a funded company?

Alphonso is a funded company, having raised a total of $6.13M across 2 funding rounds to date. The company's 1st funding round was a Seed of $300K, raised on Jun 01, 2014.

How many employees does Alphonso have?

As of Apr 08, 2024, the latest employee count at Alphonso is 153.

What is the annual revenue of Alphonso?

Annual revenue of Alphonso is $11.34M as on Mar 31, 2023.

What does Alphonso do?

Alphonso provides a new way for brands to engage with the consumers across all devices through apps that they are already using while they are in front of TV. They complement the ad airing on TV with a call to action such as tweeting about the TV ad, liking it on the facebook or saving the coupon from the brand. Thus providing a new way for brands to engage with consumers. Alphonso brings this targeting capability platform for all TV ads across mobile apps. Alphonso enables OEMs, app publishers and OTT content publishers to capture TV audience data and monetize their audience better. Alphonso, with San Carlo as headquarters, has presence in New York city too.

Who are the top competitors of Alphonso?

Alphonso's top competitors include iSpot.tv, EDO and Cadent.

What products or services does Alphonso offer?

Alphonso offers ACR Technology and Advertising Tools.

Who are Alphonso's investors?

Alphonso has 3 investors. Key investors include LG, Manifest Investment Partners, and CoCreationCapital.

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