About Alphonso
Alphonso is a company based in San Carlos (United States) founded in 2012 was acquired by LG in January 2021. Alphonso has raised $6.13 million across 2 funding rounds from investors including LG, Manifest Investment Partners and CoCreationCapital. The company has 153 employees. Alphonso offers products and services including ACR Technology and Advertising Tools. Alphonso operates in a competitive market with competitors including iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others.
- Headquarter San Carlos, United States
- Employees 153
- SectorsMedia & Entertainment
- Website alphonso.tv
- Social LinkedIn X Facebook
- Acquired by LG (Jan 2021)
- Legal Name Alphonso Labs Private Limited
- Date of Incorporation 14 Jul, 2017
- Jurisdiction Karnataka, India
Associated legal entities of Alphonso
Alphonso operates through Alphonso Labs Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Alphonso Labs Private Limited CIN U72200KA2017FTC104660 | Active | 14 Jul 2017 | Bangalore, Karnataka | ₹92.7 Cr | 153 | 2 | View details |
Products & Services of Alphonso
Alphonso offers a comprehensive portfolio of products and services, including ACR Technology and Advertising Tools.
Recognizes TV content in smart TVs for audience data analysis.
Enables planning and measuring of interactive TV ads.
Funding Insights of Alphonso
Alphonso has successfully raised a total of $6.13M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $5.83 million completed in May 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.13M
- Total Rounds 2
- Last Round Series A — $5.83M
- First Round $300,000
(Jun 2014)
- Investors Count 2
All 2 funding rounds of Alphonso with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2017 | $5.83M | Series A | – | Manifest | – |
| Jun 2014 | $300,000 | Seed | – | – |
3 investors in total: 3 institutional.
Investors in Alphonso
Alphonso has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include LG, Manifest Investment Partners and CoCreationCapital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment capital and strategic support are provided by Manifest. | – | manifestgrowth.com | Tiburon, United States | |
Venture capital services are provided to technology startups by CoCreationCapital. | 2017 | cocreationcapital.com | Sunnyvale, United States | |
Brand of home appliances, consumer electronics, IT hardware, and mobile communications products | 1958 | lg.com | Seoul, South Korea |
Investor details for Alphonso
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Alphonso Labs Private Limited (Alphonso)
Alphonso Labs Private Limited is the primary company behind Alphonso. The board of Alphonso Labs Private Limited currently have 2 directors; the longest-serving is Nandan Kishore Savkur, appointed in 2024. 6 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Nandan Kishore Savkur DIN 03288032 | Director | 09 Feb 2024 | 2 yrs 7 mo | Alphonso Labs Private Limited |
| Michael Frederick Hudes DIN 10586512 | Director | 11 Apr 2024 | 2 yrs 5 mo | Alphonso Labs Private Limited |
People of Alphonso
154 people are tracked at Alphonso (69 in leadership, 1 in board & advisors, 84 in team); the tracked headcount is 153.
| Name | Role | Group |
|---|---|---|
Keith E. Norman | Vice President Of Sales, Political Practice | Leadership |
Edward Wale | Vp, International | Leadership |
Christopher Weiland | Associate Director, Product Marketing | Leadership |
Ashish Baldua | Chief Product Officer | Leadership |
Matt Knopf | Vice President, Publisher Partnerships | Leadership |
Ryan Afshar | Vp, Publishers & Platforms, International | Leadership |
Alex Franzen | Associate Director, Account Management | Leadership |
David Chan | Account Director | Leadership |
Kristopher Russell | Senior Human Resources Business Partner | Leadership |
Katie Barrett | Head Of Strategic Sales | Leadership |
Esther Maguire | Head Of Product Marketing & Strategy | Leadership |
Jordan Epperson | Managing Director | Leadership |
Fallon Ullman Zatorski | Senior Director, Sales | Leadership |
Ryan Noonan | Sr. Account Director | Leadership |
Julian Zilberbrand | Global Head Of Data Solutions | Leadership |
Ioanna Protogiannis | Senior Director, Measurement And Reporting Solutions | Leadership |
Lauren Berens (Wellman) | Sales Director | Leadership |
Fabiana Cassim | Senior Sales Director | Leadership |
Fredy Flores | Sales Director | Leadership |
David Nguyen | Senior Sales Director | Leadership |
134 more people are available in the full profile.
Complete people profiles for Alphonso
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Alphonso
Figures of Alphonso Labs Private Limited, the primary company behind Alphonso, for FY 2025. Revenue was ₹92.69 Cr (-9% year on year). Net profit was ₹8.10 Cr (9% margin). EBITDA was ₹12.33 Cr (13% margin). Revenue has grown at a compounded annual rate of +8% over three years and +22% over five years.
- ₹92.69 CrRevenue · FY 2025 · -9% YoY
- ₹8.10 CrNet profit · 9% margin
- ₹12.33 CrEBITDA · 13% margin
- ₹1 LakhPaid-up capital
- 153Employees (provident fund records)
- +8%Revenue CAGR, 3 years
- +22%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Alphonso Labs Private Limited are on its company page.
Detailed financial statements for Alphonso
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Alphonso
4 dated milestones of Alphonso across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Alphonso is founded.
- Funding First funding round of $300K.
- Funding Latest funding round, Series A, of $5.8M.
- Exit Acquired by LG.
Competitors of Alphonso
Alphonso operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ispot.tv | 2012 | Seattle, United States | $437.73M | 434 | Campaign analytics for TV ads are delivered via ACR technology. | |
| tvisioninsights.com | 2014 | New York, United States | $70.29M | 46 | TV advertising effectiveness is measured via computer vision sensors. | |
| edo.com | 2014 | Los Angeles, United States | $92.44M | 101 | EDO is recognized as a TV outcomes company focused on advertising analytics. | |
| cadent.tv | 2005 | New York, United States | $17M | 23 | TV advertising solutions are provided for businesses through data-driven methods. | |
| tvsquared.com | 2012 | Edinburgh, United Kingdom | $34.49M | 113 | TV attribution analytics | |
| invisioninc.com | 1993 | New York, United States | $36.12M | 110 | Multi-platform advertising sales software is developed for media workflows. | |
| acemetrix.com | 2007 | El Segundo, United States | $28.28M | – | Television ad analytics and optimization services are provided. | |
| admo.tv | 2014 | Paris, France | $8.04M | – | Measures impact of TV ads on online traffic | |
| tvbeat.com | 2013 | London, United Kingdom | $4.68M | 7 | TV Analytics SaaS Platform | |
| alleyesonscreens.com | 2012 | Zagreb, Croatia | $14.04M | – | Video advertising platform for enteprises |
Detailed competitors of Alphonso
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Alphonso
The website of Alphonso (alphonso.tv) receives about 14.8K visits a month.
- Monthly visits14.8K
▲ 9.4% vs previous month
Websites whose visitors overlap most with Alphonso. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| samba.tv | 100% | 56.1K | #610,704 | View details | |
| acrolinx.com | 92% | 26.4K | #1,169,082 | View details | |
| google.com | 61% | 85.8B | #1 | View details | |
| lgads.tv | 60% | – | #733,026 | View details | |
| github.com | 58% | 542.6M | #65 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Alphonso
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Alphonso
Complete news archive for Alphonso
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Alphonso
10 companies that operate in the same segment as Alphonso (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about Alphonso
Alphonso was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Alphonso is headquartered in San Carlos, United States. It is registered at San Carlos, California, United States.
Alphonso is a funded company, having raised a total of $6.13M across 2 funding rounds to date. The company's 1st funding round was a Seed of $300K, raised on Jun 2014.
Alphonso has 153 employees.
The primary company behind Alphonso, Alphonso Labs Private Limited, reported revenue of ₹92.69 Cr for FY 2025, down 9% year on year.
Alphonso provides a new way for brands to engage with the consumers across all devices through apps that they are already using while they are in front of TV. They complement the ad airing on TV with a call to action such as tweeting about the TV ad, liking it on the facebook or saving the coupon from the brand. Thus providing a new way for brands to engage with consumers. Alphonso brings this targeting capability platform for all TV ads across mobile apps. Alphonso enables OEMs, app publishers and OTT content publishers to capture TV audience data and monetize their audience better. Alphonso, with San Carlo as headquarters, has presence in New York city too.
Alphonso offers ACR Technology and Advertising Tools.
Alphonso has 3 investors. Key investors include LG, Manifest Investment Partners, and CoCreationCapital.
Alphonso operates through Alphonso Labs Private Limited.
Yes. Alphonso was acquired by LG in January 2021.
The legal entities of Alphonso currently have 2 directors, including Nandan Kishore Savkur, Michael Frederick Hudes.