About Samba TV
Samba TV is a company based in San Francisco (United States) founded in 2008 by Michael Omar Zennadi, David Harrison, Alvir Navin, and Ashwin Navin.. Samba TV has raised $46.34 million across 5 funding rounds from investors including Liberty Global, Interpublic and A+E Networks. The company has 384 employees as of December 31, 2022. Samba TV has completed 6 acquisitions, including Axwave, Disruptel and Filmaster. Samba TV operates in a competitive market with competitors including VideoAmp, Simulmedia, Tatari, DataXu and OpenAP, among others.
- Headquarter San Francisco, United States
- Employees 384 as on 31 Dec, 2022
- Founders Michael Omar Zennadi, David Harrison, Alvir Navin, Ashwin Navin
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Sectors
Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$46.34 M (USD)
in 5 rounds
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Latest Funding Round
$30 M (USD), Debt – Venture
Dec 08, 2025
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Investors
Liberty Global
& 10 more
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Employee Count
384
as on Dec 31, 2022
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Investments & Acquisitions
Axwave
& 5 more
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Sales and Marketing
16 people
Leadership Team
11 people
Software Development Team
7 people
Product Management Team
7 people
Data Analysis and Operations Team
5 people
Senior Team
4 people
Principal Team
3 people
Operations Team
2 people
Unlock access to complete
Funding Insights of Samba TV
Samba TV has successfully raised a total of $46.34M across 5 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $30 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Debt – Venture — $30.0M
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First Round
First Round
(09 Feb 2012)
- Investors Count 11
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2025 | Amount | Debt – Venture - Samba TV | Valuation |
investors |
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| Apr, 2018 | Amount | Series B - Samba TV | Valuation | Liberty Global |
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| Jun, 2017 | Amount | Series B - Samba TV | Valuation | Union Grove Venture Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Samba TV
Samba TV has secured backing from 11 investors, including institutional and venture fund investors. Prominent investors backing the company include Liberty Global, Interpublic and A+E Networks. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investments in growth-stage US tech companies are targeted.
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Founded Year | Domain | Location | |
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Early-stage technology companies receive venture capital investments.
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Founded Year | Domain | Location | |
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Early-stage US tech companies are funded by Ambition VC.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Samba TV
Samba TV has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Axwave, Disruptel and Filmaster. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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AI-enabled search engine for video content and products is provided.
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2017 | ||||
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Partners for co-marketing campaigns are matched by Wove's AI platform.
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2014 | ||||
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Media exposure is monitored via ACR technology for business insights.
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Samba TV
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Samba Tv Comparisons
Competitors of Samba TV
Samba TV operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as VideoAmp, Simulmedia, Tatari, DataXu and OpenAP, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Data driven advertising media measurement and optimization tools
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| domain | founded_year | HQ Location |
Targeted TV advertising solutions are provided for linear television.
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| domain | founded_year | HQ Location |
Provides platform for buying and measuring ads across linear and streaming TV
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| domain | founded_year | HQ Location |
Data management and demand-side platform services for advertising are provided.
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| domain | founded_year | HQ Location |
Provider of TV advertising platform
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| domain | founded_year | HQ Location |
Video discovery and recommendation platform
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Samba Tv
Frequently Asked Questions about Samba TV
When was Samba TV founded?
Samba TV was founded in 2008 and raised its 1st funding round 4 years after it was founded.
Where is Samba TV located?
Samba TV is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of Samba TV?
Ashwin Navin is the current CEO of Samba TV. They have also founded this company.
Is Samba TV a funded company?
Samba TV is a funded company, having raised a total of $46.34M across 5 funding rounds to date. The company's 1st funding round was a Series B of $30M, raised on Feb 09, 2012.
How many employees does Samba TV have?
As of Dec 31, 2022, the latest employee count at Samba TV is 384.
What does Samba TV do?
AI-based platform offering ad data management solutions. It connects Smart TVs, Set-Top Boxes, Smart Phones, and Tablets in order to provide a multichannel advertising platform by integrating user interests and activity across devices. Provides tools to engage viewers on-screen contextually to provide personalized recommendations to viewers based on their interests. It leverages ML that utilizes customer data to power decision-making and optimize the audience journey. It monetizes through a subscription-based model.
Who are the top competitors of Samba TV?
Samba TV's top competitors include VideoAmp, Simulmedia and Tatari.
How many acquisitions has Samba TV made?
Who are Samba TV's investors?
Samba TV has 11 investors. Key investors include Liberty Global, Interpublic, A+E Networks, Union Grove Venture Partners, and Draper Associates.