About Samba TV
Samba TV is a Media & Entertainment company based in San Francisco (United States) founded in 2008 by Michael Omar Zennadi, David Harrison, Alvir Navin, and Ashwin Navin. It operates as an ad data management is facilitated by AI across connected devices. Samba TV has raised $46.34 million across 5 funding rounds from investors including Liberty Global, Interpublic and A+E Networks. The company has 384 employees. Samba TV has completed 7 acquisitions, including Axwave, Bestever and Disruptel. Its chief executive is Ashwin Navin. Its website samba.tv draws about 56 thousand monthly visits. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, TV and Data Management Platform. Its competitors include VideoAmp, Simulmedia, Tatari, DataXu and OpenAP and 4 more; 5 of its 9 listed competitors have raised funding.
Company details
AI-based platform offering ad data management solutions. It connects Smart TVs, Set-Top Boxes, Smart Phones, and Tablets in order to provide a multichannel advertising platform by integrating user interests and activity across devices. Provides tools to engage viewers on-screen contextually to provide personalized recommendations to viewers based on their interests. It leverages ML that utilizes customer data to power decision-making and optimize the audience journey. It monetizes through a subscription-based model.
- Total Equity Funding$46.34M (USD)
in 5 rounds
- Latest Funding Round$30M (USD), Debt – Venture
Dec 2025
- InvestorsLiberty Global
& 10 more
- Employee Count384
- Investments & AcquisitionsAxwave
& 6 more
Funding Insights of Samba TV
Samba TV has successfully raised a total of $46.34M across 5 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $30 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $46.34M
- Total Rounds 5
- Last Round Debt – Venture — $30M
- First Round $7.84M
(Feb 2012)
- Investors Count 11
All 5 funding rounds of Samba TV with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2025 | $30M | Debt – Venture | – | – | |
| Apr 2018 | $7.5M | Series B | – | Liberty Global | – |
| Jun 2017 | $30M | Series B | – | Union Grove Venture Partners | |
| May 2012 | $1M | Series A | – | – | – |
| Feb 2012 | $7.84M | Series A | – | August Capital | – |
11 investors in total: 11 institutional.
Investors in Samba TV
Samba TV has secured backing from 11 investors, including institutional and venture fund investors. Prominent investors backing the company include Liberty Global, Interpublic and A+E Networks.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in growth-stage US tech companies are targeted. | – | ugvp.com | Chapel Hill, United States | |
Early-stage technology companies receive venture capital investments. | – | draper.vc | San Mateo, United States | |
Early-stage US tech companies are funded by Ambition VC. | – | ambition.vc | Columbus, United States | |
Corporate-backed venture capital is invested in Adtech and diverse sectors. | – | mdcventures.vc | New York, United States | |
Early to mid-stage ventures are funded by the firm. | – | timewarner.com/company/time-warner-investments | New York, United States | |
Venture capital is invested personally in fewer enterprises, with support provided for building game-changing businesses. | – | augustcap.com | - | |
Structured debt is provided to life sciences and technology firms. | – | horizontechfinance.com | - | |
Mobile communication and broadband network services are provided worldwide. | 2005 | libertyglobal.com | London, United Kingdom | |
Advertising and marketing services are delivered globally by Interpublic. | 1961 | interpublic.com | New York, United States | |
Multinational entertainment media company | 1984 | aenetworks.com | New York, United States |
Investor details for Samba TV
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Samba TV
62 people are tracked at Samba TV (38 in leadership, 2 in board & advisors, 22 in team); the tracked headcount is 384.
| Name | Role | Group |
|---|---|---|
Michael Omar Zennadi | Co-Founder | Leadership |
David Harrison | Co-Founder & CTO | Leadership |
Alvir Navin | Co-Founder & Chief Operating Officer | Leadership |
Ashwin Navin | Co-Founder & CEO | Leadership |
John Hoskins | Principal Client Partner, Travel & Auto | Leadership |
Mani Davari | Principal Client Partner - Media/entertainment/telco | Leadership |
Tim Petrycki | Vice President- Product- Audience And Identity | Leadership |
Chris Jantz-Sell | Sr. Vice President Of Product | Leadership |
Sarah Quincy | Measurement Partner | Leadership |
Pramodh M. | Sr. Director Of Product, Core Services | Leadership |
Frank Sueltmann | Business Development Director DACH | Leadership |
Michael Sandor | Vp, US National Sales | Leadership |
Jaein Seo | Director of Business Development | Leadership |
Aden Zaman | Chief Commercial Officer | Leadership |
Josh Jacobs | Chief Product Officer | Leadership |
Jack Kelly | Director, Commercial Partnerships | Leadership |
Sara King | Associate Director, Measurement Science | Leadership |
Hiba Hammada | Director Of Engineering | Leadership |
Wayne Yang | VP Engineering, Internal Measurement / (interim) Head Of Data Science | Leadership |
Abe Negus | VP Data & Product Partnerships | Leadership |
42 more people are available in the full profile.
Complete people profiles for Samba TV
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Investments & Acquisitions by Samba TV
Samba TV has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include Axwave, Bestever and Disruptel.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI based video creative management platforms for businesses | bestever.ai | San Francisco, United States | 2020 | Jun 2026 | •••• | |
Semantic analysis is utilized for online advertising user profiling. | semasio.com | Hamburg, Germany | 2010 | Oct 2024 | •••• | |
AI-enabled search engine for video content and products is provided. | disruptel.com | St. Louis, United States | 2017 | Nov 2022 | •••• | |
Partners for co-marketing campaigns are matched by Wove's AI platform. | wove.com | San Francisco, United States | 2014 | Oct 2019 | •••• | |
Media exposure is monitored via ACR technology for business insights. | axwave.com | San Francisco, United States | 2012 | Aug 2019 | •••• | |
Provider of TV data management platform | s6.io | Amsterdam, Netherlands | 2012 | Dec 2018 | •••• | |
Social movie recommendations are provided via a user platform. | filmaster.com | Warsaw, Poland | 2009 | Jun 2015 | $1.26M |
Complete acquisition details for Samba TV
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Timeline of Samba TV
10 dated milestones of Samba TV across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Samba TV is founded.
- Funding First funding round of $7.8M.
- Acquisition Acquires Filmaster.
- Acquisition Acquires Screen6.
- Acquisition Acquires Axwave.
- Acquisition Acquires Wove.
- Acquisition Acquires Disruptel.
- Acquisition Acquires Semasio.
- Funding Latest funding round, Debt – Venture, of $30.0M.
- Acquisition Acquires Bestever.
Competitors of Samba TV
Samba TV has 9 listed competitors in our database, 5 of them funded. They include VideoAmp, Simulmedia, Tatari, DataXu and OpenAP, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| videoamp.com | 2014 | Los Angeles, United States | $533.6M | 310 | Data driven advertising media measurement and optimization tools | |
| simulmedia.com | 2008 | New York, United States | $86.71M | 127 | Targeted TV advertising solutions are provided for linear television. | |
| tatari.tv | 2016 | San Francisco, United States | – | 234 | Provides platform for buying and measuring ads across linear and streaming TV | |
| dataxu.com | 2009 | Boston, United States | $64.06M | 182 | Data management and demand-side platform services for advertising are provided. | |
| openap.tv | 2017 | New York, United States | – | – | Provider of TV advertising platform | |
| fem-inc.com | 2012 | Los Angeles, United States | $5.87M | – | Video discovery and recommendation platform | |
| jinni.com | 2008 | Tel Aviv, Israel | $7.7M | – | Video discovery services provider for pay TV and OTT | |
| metaxsoft.com | 2019 | Shenzhen, China | – | – | Cloud-based TV suite solutions provider | |
| thinkanalytics.com | 1996 | Glasgow, United Kingdom | – | 19 | AI-driven platform provided for content discovery and targeted advertising personalization. |
Detailed competitors of Samba TV
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Web traffic of Samba TV
The website of Samba TV (samba.tv) receives about 56.1K visits a month.
- Monthly visits56.1K
▼ 10.4% vs previous month
Websites whose visitors overlap most with Samba TV. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| alphonso.tv | 100% | 14.8K | #1,179,352 | View details | |
dnsrsearch.com | dnsrsearch.com | 99% | – | – | – |
| indiegogo.com | 99% | 1.8M | #24,067 | View details | |
| techcrunch.com | 79% | 8.3M | #10,239 | View details | |
| google.com | 75% | 85.8B | #1 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Samba TV
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- 15 similar websites
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Top companies in Film, TV & Broadcasting Tech
10 companies that operate in the same segment as Samba TV (Film, TV & Broadcasting Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Software is provided for managing, distributing, and monetizing media content. | 1987 | Burlington, Vermont, United States | – | USD 523.32 K | – | |
Sky is recognized as a provider of TV, broadband, and mobile services. | 1990 | Isleworth, England, United Kingdom | – | – | 31,000 | |
Integrated telecom and IPTV services are provided to Canadian customers. | 1874 | Vancouver, British Columbia, Canada | – | USD 14.86 B | 106,800 | |
Integrated telecommunication and TV services are provided across Finland. | 1999 | Helsinki, Finland | USD 188.17 M | – | – | |
Cloud solutions for broadcast, streaming, and advertising industries are provided. | 2008 | Bengaluru, Karnataka, India | USD 264.17 M | USD 87.14 M | 749 | |
Digital media recognition solutions are provided for content management. | 1993 | Emeryville, California, United States | USD 50.99 M | – | 248 | |
Online event ticketing platform offering a wide range of entertainment options, including movies, concerts, sports, and plays, enabling users to di... | 1999 | Mumbai, Maharashtra, India | – | – | – | |
Provider of music distribution and artist and label services globally | 1997 | New York, New York, United States | USD 12 M | – | – | |
Social platform for TV show enthusiasts | 2011 | Los Angeles, California, United States | USD 64.16 M | – | – |
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Related news about Samba Tv
Complete news archive for Samba TV
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Frequently Asked Questions about Samba TV
Samba TV was founded in 2008 and raised its 1st funding round 4 years after it was founded.
Samba TV is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Ashwin Navin is the current CEO of Samba TV. They have also founded this company.
Samba TV is a funded company, having raised a total of $46.34M across 5 funding rounds to date. The company's 1st funding round was a Series A of $7.84M, raised on Feb 2012.
Samba TV has 384 employees.
AI-based platform offering ad data management solutions. It connects Smart TVs, Set-Top Boxes, Smart Phones, and Tablets in order to provide a multichannel advertising platform by integrating user interests and activity across devices. Provides tools to engage viewers on-screen contextually to provide personalized recommendations to viewers based on their interests. It leverages ML that utilizes customer data to power decision-making and optimize the audience journey. It monetizes through a subscription-based model.
Samba TV's top competitors include VideoAmp, Simulmedia and Tatari.
Samba TV has 11 investors. Key investors include Liberty Global, Interpublic, A+E Networks, Union Grove Venture Partners, and Draper Associates.