About Sellpoints
Sellpoints is a Technology company based in Emeryville (United States) founded in 2000, and was acquired by Syndigo in August 2019. Ecommerce technology is provided for online sales and marketing. It operates in the Technology and Retail sectors. Sellpoints has raised $12.18 million across 5 funding rounds from investors including Syndigo, Square 1 Bank and MMV Financial. Sellpoints has completed 2 acquisitions, including ReTargeter and ShowUhow. Its focus areas include E-Commerce Enablers, Ecommerce Software Suite, Enterprise Applications and MarketingTech. Its competitors include Klaviyo, Cart.com and Yotpo; 3 of its 3 listed competitors have raised funding.
Company details
Sellpoints was founded in 2000 in Emeryville, United States, within the ecommerce technology sector. Assistance is given to retailers and manufacturers through a DIY platform that delivers relevant content at the point-of-sale on retail sites. User data is collected via syndication technology to obtain insights into shopper behavior. This data is utilized for targeted advertising campaigns, traffic direction to product pages, and user engagement improvement.
- Headquarters Emeryville, United States
- Stage Acquired
- SectorsTechnologyRetail
- Website sellpoints.com
- Social LinkedIn X Facebook
- Acquired by ConversionPoint (Dec 2017)
- Total Equity Funding$12.18M (USD)
in 5 rounds
- InvestorsSyndigo
& 6 more
- Investments & AcquisitionsReTargeter
& 1 more
- Acquired by
Funding Insights of Sellpoints
Sellpoints has successfully raised a total of $12.18M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.18M
- Total Rounds 5
- First Round $7M
(Feb 2008)
- Investors Count 5
All 5 funding rounds of Sellpoints with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2015 | Seed | – | – | ||
| Sep 2014 | $5.18M | Series A | – | – | – |
| May 2013 | $3M | Debt – Venture | – | – | |
| Jan 2011 | Debt – Venture | – | – | ||
| Feb 2008 | $7M | Series A | – | – |
7 investors in total: 7 institutional.
Investors in Sellpoints
Sellpoints has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Syndigo, Square 1 Bank and MMV Financial.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech & Life-Sciences focused Growth stage Venture Debt Firm investing in North America | mmvf.com | Toronto, Canada | ||
Early-stage venture capital firm investing in AI, healthcare, and tech sectors. | menlovc.com | |||
Early-stage US tech companies are invested in by the firm. | granitevc.com | San Francisco, United States | ||
Venture debt, treasury, and cash management services are provided. | 2005 | square1bank.com | Durham, United States | |
Hybrid cloud and DevOps automation are delivered to enterprises. | ibm.com | |||
Cloud-based data management solutions for commerce enterprises are provided. | 1973 | syndigo.com | Chicago, United States | |
Provides marketing and sales tools tailored for ecommerce sellers. | 2016 | conversionpoint.com | Newport Beach, United States |
Investor details for Sellpoints
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Investments & Acquisitions by Sellpoints
Sellpoints has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include ReTargeter and ShowUhow.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Advanced retargeting solutions for display advertising are provided. | retargeter.com | San Francisco, United States | 2009 | Mar 2015 | •••• | |
Online video guides for product instructions and support are provided. | showuhowinc.com | San Diego, United States | 2007 | Feb 2013 | •••• |
Complete acquisition details for Sellpoints
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Exports
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Timeline of Sellpoints
7 dated milestones of Sellpoints across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Sellpoints is founded.
- Funding First funding round of $7.0M.
- Acquisition Acquires ShowUhow.
- Acquisition Acquires ReTargeter.
- Funding Latest funding round, Seed,.
- Exit Acquired by ConversionPoint.
- Exit Acquired by Syndigo.
Competitors of Sellpoints
Sellpoints has 3 listed competitors in our database, 3 of them funded. They include Klaviyo, Cart.com and Yotpo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| cart.com | 2020 | Austin, United States | $735.24M | 998 | Software suite solutions are provided for e-commerce businesses. | |
| yotpo.com | 2011 | New York, United States | $436M | Cloud-based marketing platform for e-tailers |
Detailed competitors of Sellpoints
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Top companies in MarketingTech
3 companies that operate in the same segment as Sellpoints (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Sellpoints
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Frequently Asked Questions about Sellpoints
Sellpoints was founded in 2000 and raised its 1st funding round 8 years after it was founded.
Sellpoints is headquartered in Emeryville, United States. It is registered at Emeryville, California, United States.
Sellpoints is a funded company, having raised a total of $12.18M across 5 funding rounds to date. The company's 1st funding round was a Series A of $7M, raised on Feb 2008.
Sellpoints was founded in 2000 in Emeryville, United States, within the ecommerce technology sector. Assistance is given to retailers and manufacturers through a DIY platform that delivers relevant content at the point-of-sale on retail sites. User data is collected via syndication technology to obtain insights into shopper behavior. This data is utilized for targeted advertising campaigns, traffic direction to product pages, and user engagement improvement.
Sellpoints has made 2 acquisitions, including ReTargeter, and ShowUhow.
Sellpoints has 7 investors. Key investors include Syndigo, Square 1 Bank, MMV Financial, Menlo Ventures, and Granite Ventures.
Yes. Sellpoints was acquired by ConversionPoint in December 2017.