About Serta
Serta is a Consumer company based in Hoffman Estates (United States) founded in 1913, and was acquired by Hillhouse in August 2021. Mattresses and adjustable bed frames are manufactured and retailed. It operates on a Direct-to-Consumer (D2C) model. Its website serta.com draws about 153 thousand monthly visits. Serta offers products and services including Serta Mattresses and Adjustable Bed Frames. Its focus areas include Consumer Goods, Furniture and Mattresses. Its competitors include Eight Sleep, Casper and Serta Simmons; 3 of its 3 listed competitors have raised funding.
Company details
Serta is engaged in the production of mattresses and adjustable bed frames, focusing on comfort and support through zoned designs for full-body alignment. The company operates within the consumer goods sector, specifically targeting sleep solutions. Products are made in the U.S.A. with global components, leveraging over 90 years of expertise. Various collections like iComfort and Perfect Sleeper are offered, addressing diverse sleep needs with cooling technologies and pressure-relieving foams.
- InvestorsCPP Investments
& 2 more
- Acquired byHillhouse
(Aug 2021)
Products & Services of Serta
Serta offers a comprehensive portfolio of products and services, including Serta Mattresses and Adjustable Bed Frames.
Mattresses are designed for comfort and full-body alignment.
Bed frames are customized for elevated sleep experience.
Apps and channels of Serta
its YouTube channel Serta has 4.32K subscribers and 16 videos.
Videos from Serta
The most watched videos on Serta's YouTube channel, Serta (4.32K subscribers). Click a video to play it here.
More on Serta.
Funding Insights of Serta
- Total Rounds 2
- Investors Count 2
All 2 funding rounds of Serta with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2005 | Private Equity Round | – | – | ||
| Nov 1996 | Unspecified | – | – |
3 investors in total: 3 institutional.
Investors in Serta
Serta has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include CPP Investments, Windjammer Capital Investors and Hillhouse.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are managed from Newport Beach, United States. | windjammercapital.com | Newport Beach, United States | ||
Global private equity investments are managed with long-term focus. | hillhouseinvestment.com | New York, United States | ||
Pension fund assets are managed for sustainable long-term growth. | 1997 | cppinvestments.com | Toronto, Canada |
Investor details for Serta
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- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Serta
37 people are tracked at Serta (7 in leadership, 30 in team).
| Name | Role | Group |
|---|---|---|
Shelley Huff | CEO | Leadership |
Peter Caporale | Director Of Private Label | Leadership |
Jim Nation | President Of Business Development | Leadership |
Mark Barden | VP Of Operations | Leadership |
Eric Boles | Director Of Sales And Marketing | Leadership |
Rick Sequeira | Vice President Contract Sales | Leadership |
Clayton Monroe | Director Of Information Technology | Leadership |
Josh Thompson | Regional Supply Chain Leader/eastern Regional Distribution Manager | Team |
Jeannie Collins | Sales Manager, National Accounts | Team |
Erica Holbrook | Key Account Coordinator | Team |
Shon Hamblin | Territory Sales Manager | Team |
Jim Walsh | Sales Representative | Team |
Cynthia Peck | House Accounts Representative | Team |
Dena Ferdinand | Administrative Digital Content | Team |
Frank Burmesch | EDI Systems Manager | Team |
Vince Callico | Contract Sales | Team |
Dominick Snyder | Plant Manager | Team |
Larry Sweeney | Sr. Voice Engineer | Team |
Mike Mitchell | Plant Manager | Team |
Kyle Warren | Information Technology Specialist | Team |
17 more people are available in the full profile.
Complete people profiles for Serta
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Serta
4 dated milestones of Serta across 108 years, from founding to its latest funding, stage changes and deals.
- Founded Serta is founded.
- Funding First funding round.
- Funding Latest funding round, Private Equity Round,.
- Exit Acquired by Hillhouse.
Competitors of Serta
Serta has 3 listed competitors in our database, 3 of them funded. They include Eight Sleep, Casper and Serta Simmons.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| eightsleep.com | 2014 | New York, United States | $323.07M | 61 | AI-enabled smart mattress covers and thermoregulated bedding are provided. | |
| casper.com | 2014 | New York, United States | $339.7M | 471 | Mattresses and bedding are provided by an internet-first brand. | |
| sertasimmons.com | 1875 | Doraville, United States | $12.6M | 3,730 | Manufacturer of mattresses and bedding products |
Detailed competitors of Serta
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Serta
The website of Serta (serta.com) receives about 153.2K visits a month.
- Monthly visits153.2K
▼ 15.6% vs previous month
Websites whose visitors overlap most with Serta. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mattressfirm.com | 100% | 8.7M | #7,770 | View details | |
| sealy.com | 78% | 453.1K | #140,031 | View details | |
| tempurpedic.com | 66% | 1.1M | #36,760 | View details | |
| simmons.com | 65% | 17.4K | #1,507,671 | View details | |
mattress.com | mattress.com | 64% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Serta
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Home & Living Products
3 companies that operate in the same segment as Serta (Home & Living Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | 1,807 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 |
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Related news about Serta
Complete news archive for Serta
Full article history, source details, and older brand coverage require an active premium plan.
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Serta
Serta was founded in 1913 and raised its 1st funding round 83 years after it was founded.
Serta is headquartered in Hoffman Estates, United States. It is registered at Hoffman Estates, Illinois, United States.
Serta is engaged in the production of mattresses and adjustable bed frames, focusing on comfort and support through zoned designs for full-body alignment. The company operates within the consumer goods sector, specifically targeting sleep solutions. Products are made in the U.S.A. with global components, leveraging over 90 years of expertise. Various collections like iComfort and Perfect Sleeper are offered, addressing diverse sleep needs with cooling technologies and pressure-relieving foams.
Serta's top competitors include Eight Sleep, Casper and Serta Simmons.
Serta offers Serta Mattresses and Adjustable Bed Frames.
Serta has 3 investors. Key investors include CPP Investments, Windjammer Capital Investors, and Hillhouse.
Yes. Serta was acquired by Hillhouse in August 2021.
The website of Serta receives about 153 thousand visits a month.