About Serta
Serta is a company based in Hoffman Estates (United States) founded in 1913 was acquired by Hillhouse in August 2021. It operates as a Direct-to-Consumer (D2C). Serta offers products and services including Serta Mattresses and Adjustable Bed Frames. Serta operates in a competitive market with competitors including Eight Sleep, Casper, Serta Simmons, Leesa and Tempur Pedic, among others.
- Headquarter Hoffman Estates, United States
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Sectors
Consumer
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
CPP Investments
& 2 more
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Employee Count
Employee Count
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Acquired by
Hillhouse
(Aug 30, 2021)
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Products & Services of Serta
Serta offers a comprehensive portfolio of products and services, including Serta Mattresses and Adjustable Bed Frames. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Mattresses are designed for comfort and full-body alignment.
Bed frames are customized for elevated sleep experience.
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Funding Insights of Serta
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
- First Round First Round
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2005 | Amount | Private Equity Round - Serta | Valuation |
investors |
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| Nov, 1996 | Amount | Unspecified - Serta | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Serta
Serta has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include CPP Investments, Windjammer Capital Investors and Hillhouse. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity investments are managed from Newport Beach, United States.
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Founded Year | Domain | Location | |
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Global private equity investments are managed with long-term focus.
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Founded Year | Domain | Location | |
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Pension fund assets are managed for sustainable long-term growth.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Serta
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Serta
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Serta Comparisons
Competitors of Serta
Serta operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Eight Sleep, Casper, Serta Simmons, Leesa and Tempur Pedic, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-enabled smart mattress covers and thermoregulated bedding are provided.
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| domain | founded_year | HQ Location |
Mattresses and bedding are provided by an internet-first brand.
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| domain | founded_year | HQ Location |
Manufacturer of mattresses and bedding products
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| domain | founded_year | HQ Location |
Luxury mattresses are sold online and delivered directly to customers.
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| domain | founded_year | HQ Location |
Mattresses, beds, and sleep products are manufactured and marketed.
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| domain | founded_year | HQ Location |
Men's and women's apparel, beachwear, and home goods are retailed.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Serta
Frequently Asked Questions about Serta
When was Serta founded?
Serta was founded in 1913 and raised its 1st funding round 83 years after it was founded.
Where is Serta located?
Serta is headquartered in Hoffman Estates, United States. It is registered at Hoffman Estates, Illinois, United States.
What does Serta do?
Serta is engaged in the production of mattresses and adjustable bed frames, focusing on comfort and support through zoned designs for full-body alignment. The company operates within the consumer goods sector, specifically targeting sleep solutions. Products are made in the U.S.A. with global components, leveraging over 90 years of expertise. Various collections like iComfort and Perfect Sleeper are offered, addressing diverse sleep needs with cooling technologies and pressure-relieving foams.
Who are the top competitors of Serta?
Serta's top competitors include Eight Sleep, Casper and Arhaus.
What products or services does Serta offer?
Serta offers Serta Mattresses and Adjustable Bed Frames.
Who are Serta's investors?
Serta has 3 investors. Key investors include CPP Investments, Windjammer Capital Investors, and Hillhouse.