About SightX
SightX is a company based in New York (United States) founded in 2015 by Naira Musallam and Tim Lawton was acquired by Rep Data in April 2026. SightX has raised $6.84 million across 2 funding rounds from investors including Apollo Intelligence and Rep Data. The company has 8 employees as of December 31, 2024. SightX offers products and services including Audience Segmentation, Brand Tracking, and Concept Testing. SightX operates in a competitive market with competitors including Cint, Earnest Analytics, Suzy, Numerator and QualSights, among others.
- Headquarter New York, United States
- Employees 8 as on 31 Dec, 2024
- Founders Naira Musallam, Tim Lawton
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Sectors
Technology
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Email
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Phone
*********
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Website
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Social
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- Legal Name Sightx, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$6.84 M (USD)
in 2 rounds
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Latest Funding Round
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Investors
Apollo Intelligence
& 1 more
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Employee Count
8
as on Dec 31, 2024
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Acquired by
Rep Data
(Apr 14, 2026)
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Products & Services of SightX
SightX offers a comprehensive portfolio of products and services, including Audience Segmentation, Brand Tracking, and Concept Testing.
Creates accurate market segments for targeted consumer analysis.
Tracks brand KPIs and performance metrics for optimization.
Screens ideas and evaluates concepts for product development.
People of SightX
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Funding Insights of SightX
SightX has successfully raised a total of $6.84M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
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First Round
First Round
(01 Feb 2021)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jun, 2021 | Amount | Series A - SightX | Valuation | Apollo Intelligence |
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| Feb, 2021 | Amount | Series A - SightX | Valuation |
investors |
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Investors in SightX
SightX has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Apollo Intelligence and Rep Data.
| Investor | Description | Founded Year | Domain | Location |
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Data-driven decision-making solutions for healthcare organizations are provided.
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Founded Year | Domain | Location | |
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Market research and data collection services are provided.
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Founded Year | Domain | Location |
Investments & Acquisitions by SightX
Financial Statements - SightX
Sightx Comparisons
Competitors of SightX
SightX operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cint, Earnest Analytics, Suzy, Numerator and QualSights, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Market research platform linking buyers and suppliers of online samples.
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| domain | founded_year | HQ Location |
Consumer intelligence data is analyzed via an online research platform.
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| domain | founded_year | HQ Location |
Customer targeting and feedback management platform is utilized for insights.
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| domain | founded_year | HQ Location |
Consumer purchasing behavior is analyzed via market research and insights.
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| domain | founded_year | HQ Location |
Consumer insights are generated through AI-driven visual research tools.
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| domain | founded_year | HQ Location |
AI-based marketing intelligence is collected via crowdsourced mobile workforce.
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Frequently Asked Questions about SightX
SightX was founded in 2015 and raised its 1st funding round 6 years after it was founded.
SightX is headquartered in New York, United States. It is registered at New York, New York, United States.
Tim Lawton is the current CEO of SightX. They have also founded this company.
SightX is a funded company, having raised a total of $6.84M across 2 funding rounds to date. The company's 1st funding round was a Series A of $6.84M, raised on Feb 01, 2021.
As of Dec 31, 2024, the latest employee count at SightX is 8.
SightX was founded in 2015 in New York, United States, as a market research platform operating in the consumer insights sector. Services are provided to businesses for surveying consumers, conducting analysis, testing concepts, performing conjoint analysis, and creating segmentations. Feedback is gathered across customer journey stages to assess preferences, values, and brand perceptions, supporting operational decisions in the industry.
SightX's top competitors include Earnest Analytics, Cint and Ai Palette.
SightX offers Audience Segmentation, Brand Tracking, and Concept Testing.
SightX has 2 investors. Key investors include Apollo Intelligence, and Rep Data.