About Signal
Signal is a Media & Entertainment company based in Chicago (United States) founded in 2009, and was acquired by TransUnion in August 2020. Real-time cross-channel marketing technology for data synchronization is provided. It operates in the Media & Entertainment and Technology sectors. Signal has raised $90.7 million across 9 funding rounds from investors including TransUnion, SVB and Yahoo Japan. The company has 35 employees. Signal has completed 1 acquisition, including SiteTagger. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Marketing Data Platforms and Data Management Platforms. Its legal entity is SIGNAL DIGITAL INC. Its competitors include Launchmetrics, Acxiom and StatSocial; 2 of its 3 listed competitors have raised funding.
Company details
Signal (formerly Brighttag) provides real-time, cross-channel marketing technology. The Signal Open Data Platform helps marketers collect data from any offline or online source, synchronize the data across all touchpoints, and distribute it to any marketing or analytics endpoint, all in real time. The platform is ecosystem-neutral and makes data and marketing technologies work better together for increased engagement, loyalty and conversions. Claims to run on 45,000 digital properties in 158 countries, supporting top brands that generate more than 1.5 trillion in commerce, including Allstate, Audi, Crate Barrel, DeVry University, GAP, JetBlue Airways, Macys, 1-800-Flowers, Starcom MediaVest Group, Starwood Hotels and Resorts. Has acquired Signal (in Apr 2014) and SiteTagger (in Aug 2012).
- Headquarters Chicago, United States
- Employees 35
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Website signal.co
- Social X Facebook
- Acquired by TransUnion (Aug 2020)
- Legal Name Signal Digital Inc.
- Total Equity Funding$90.7M (USD)
in 9 rounds
- Latest Funding Round$20K (USD), Series E
Jun 2019
- InvestorsTransUnion
& 8 more
- Employee Count35
- Investments & Acquisitions
- Acquired byTransUnion
(Aug 2020)
Funding Insights of Signal
Signal has successfully raised a total of $90.7M across 9 strategic funding rounds. The most recent funding activity was a Series E round of $20 thousand completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $90.7M
- Total Rounds 9
- Last Round Series E — $20,000
- Investors Count 8
All 9 funding rounds of Signal with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | $20,000 | Series E | – | Techstars | – |
| Jun 2016 | $30M | Series E | – | I2A | |
| Mar 2016 | $13.36M | Series D | – | – | – |
| Nov 2013 | $27.32M | Series D | – | Yahoo Japan | |
| Nov 2013 | $27M | Debt – Conventional | – | – | – |
| Apr 2012 | $15M | Series C | – | Baird Capital | |
| Aug 2011 | $5M | Unspecified | – | – | |
| Jul 2011 | $5M | Series B | – | Pritzker Group, EPIC Ventures | |
| Aug 2010 | Series A | – | Tomorrow Ventures |
9 investors in total: 9 institutional.
Investors in Signal
Signal has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include TransUnion, SVB and Yahoo Japan.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Investments in SaaS, marketplace, and middle market companies are managed. | pritzkergroup.com | Chicago, United States | ||
Global private equity and venture capital investments in B2B Tech & Services companies. | bairdcapital.com | |||
Early-stage technology companies are funded by this venture capital firm. | epicvc.com | Salt Lake City, United States | ||
Venture capital fund investing in seed to expansion stage startups | i2aventures.com | Chicago, United States | ||
US seed and early-stage companies are funded by Tomorrow Ventures. | tomorrowvc.com | Palo Alto, United States | ||
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
Online media portal | 1996 | yahoo.co.jp | Chiyoda City, Japan | |
Provider of credit scoring data for consumers and businesses | 1968 | transunion.com | Chicago, United States |
Investor details for Signal
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Signal
9 people are tracked at Signal (7 in leadership, 1 in board & advisors, 1 in team); the tracked headcount is 35.
| Name | Role | Group |
|---|---|---|
Michelle Tangorra | Director, Client Delivery | Leadership |
Michael Hand | Managing Director, EMEA | Leadership |
Corina Wixon | Director of Operations | Leadership |
Lisa Weinstein | CEO | Leadership |
Sierra Hinson | Chief Financial Officer | Leadership |
Matt Hrushka | Chief Technology Officer | Leadership |
Jessica Graeser | Director of Marketing | Leadership |
Blane Sims | Advisor | Board & advisors |
Kelly Davis | SVP, Customer Operations & Delivery | Team |
Complete people profiles for Signal
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Signal
Signal has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include SiteTagger.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Website tags are managed and optimized for search engine results. | sitetagger.co.uk | Cardiff, United Kingdom | 2009 | Aug 2012 | •••• |
Complete acquisition details for Signal
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Signal
5 dated milestones of Signal across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Signal is founded.
- Funding First funding round.
- Acquisition Acquires SiteTagger.
- Funding Latest funding round, Series E, of $20K.
- Exit Acquired by TransUnion.
Competitors of Signal
Signal has 3 listed competitors in our database, 2 of them funded. They include Launchmetrics, Acxiom and StatSocial.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| launchmetrics.com | 2006 | New York, United States | $58.76M | Provider of Brand Performance Solutions | ||
| acxiom.com | 1969 | Little Rock, United States | Acxiom is engaged in providing data-driven marketing solutions. | |||
| statsocial.com | 2012 | New York, United States | $14.72M | 20 | Social media analytics software with audience segmentation is provided. |
Detailed competitors of Signal
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Signal
Websites that share an audience with Signal (signal.co).
Websites whose visitors overlap most with Signal. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
control.theyjtag.jp | control.theyjtag.jp | 100% | – | ||
| interbrand.com | 99% | 127.9K | #336,870 | View details | |
| saepio.com | 60% | View details | |||
| adcore.com | 60% | 84.1K | #493,748 | View details | |
invesp.com | invesp.com | 60% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Signal
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Signal (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Signal
Complete news archive for Signal
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Signal
Signal was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Signal is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Signal is a funded company, having raised a total of $90.7M across 9 funding rounds to date.
Signal has 35 employees.
Signal (formerly Brighttag) provides real-time, cross-channel marketing technology. The Signal Open Data Platform helps marketers collect data from any offline or online source, synchronize the data across all touchpoints, and distribute it to any marketing or analytics endpoint, all in real time. The platform is ecosystem-neutral and makes data and marketing technologies work better together for increased engagement, loyalty and conversions. Claims to run on 45,000 digital properties in 158 countries, supporting top brands that generate more than 1.5 trillion in commerce, including Allstate, Audi, Crate Barrel, DeVry University, GAP, JetBlue Airways, Macys, 1-800-Flowers, Starcom MediaVest Group, Starwood Hotels and Resorts. Has acquired Signal (in Apr 2014) and SiteTagger (in Aug 2012).
Signal's top competitors include StatSocial, Acxiom and Launchmetrics.
Signal has made 1 acquisition, including SiteTagger.
Signal has 9 investors. Key investors include TransUnion, SVB, Yahoo Japan, Techstars, and Pritzker Group.
Signal operates through Signal Digital Inc..
Yes. Signal was acquired by TransUnion in August 2020.