About Silverpop
Silverpop is a company based in Atlanta (United States) founded in 1999 was acquired by IBM in April 2014. Silverpop has raised $40 million across 2 funding rounds from investors including IBM, SVB and D. E. Shaw Group. Silverpop has completed 3 acquisitions, including CoreMotives, PlacePunch and Vtrenz. Silverpop offers products and services including Acoustic Connect, Tealeaf by Acoustic, DemandTec by Acoustic, and Acoustic Campaign. Silverpop operates in a competitive market with competitors including Constant Contact, Adobe, HubSpot, Freshworks and Sprinklr, among others.
- Total Equity Funding$40M (USD)
in 2 rounds
- Latest Funding Round$25M (USD), Series C
Apr 2013
- InvestorsIBM
& 4 more
- Investments & AcquisitionsCoreMotives
& 2 more
- Acquired by
Products & Services of Silverpop
Silverpop offers a comprehensive portfolio of products and services, including Acoustic Connect, Tealeaf by Acoustic, DemandTec by Acoustic, and Acoustic Campaign.
Delivers cross-channel campaigns using real-time data and behavior insights.
Analyzes customer journeys for enhanced engagement and experience.
Optimizes pricing and promotions for retail and ecommerce sectors.
Manages marketing campaigns with AI predictions and segmentation.
Apps and channels of Silverpop
its YouTube channel Acoustic has 4.23K subscribers and 30 videos.
Videos from Silverpop
The most watched videos on Silverpop's YouTube channel, Acoustic (4.23K subscribers). Click a video to play it here.
More on Acoustic.
Funding Insights of Silverpop
Silverpop has successfully raised a total of $40M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $25 million completed in April 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $40M
- Total Rounds 2
- Last Round Series C — $25M
- First Round $15M
(Apr 2008)
- Investors Count 4
All 2 funding rounds of Silverpop with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2013 | $25M | Series C | – | – | |
| Apr 2008 | $15M | Series A | – | – |
5 investors in total: 5 institutional.
Investors in Silverpop
Silverpop has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include IBM, SVB and D. E. Shaw Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC and private debt investments are directed toward multiple sectors. | – | escalatecapital.com | Austin, United States | |
US focused VC firm | – | dfj.com | Menlo Park, United States | |
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
Multinational investment management services are provided globally. | 1988 | deshaw.com | New York, United States | |
Hybrid cloud and DevOps automation are delivered to enterprises. | 1911 | ibm.com | United States |
Investor details for Silverpop
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Silverpop
Silverpop has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include CoreMotives, PlacePunch and Vtrenz.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Email marketing and CRM services are provided by CoreMotives. | coremotives.com | Atlanta, United States | 2009 | Mar 2012 | •••• | |
Location-based check-ins are tracked for loyalty programs and mobile marketing. | placepunch.com | Atlanta, United States | 2010 | Oct 2011 | •••• | |
Omnichannel marketing automation solutions for enterprise campaigns are delivered. | vtrenz.com | Fargo, United States | 2002 | May 2007 | •••• |
Complete acquisition details for Silverpop
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Silverpop
8 dated milestones of Silverpop across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Silverpop is founded.
- Acquisition Acquires Vtrenz.
- Funding First funding round of $15.0M.
- Acquisition Acquires PlacePunch.
- Acquisition Acquires CoreMotives.
- Funding Latest funding round, Series C, of $25.0M.
- Exit Acquired by IBM.
- Exit Acquired by IBM.
Competitors of Silverpop
Silverpop operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Constant Contact, Adobe, HubSpot, Freshworks and Sprinklr, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| constantcontact.com | 1998 | Waltham, United States | $37M | 1,434 | Multi-channel online marketing tools are provided for small businesses. | |
| adobe.com | 1982 | San Jose, United States | – | 30,709 | AI-powered platform manages marketing creatives and customer journeys. | |
| hubspot.com | 2005 | Cambridge, United States | $100.7M | 4,502 | Provider of AI-powered customer relationship management software | |
| freshworks.com | 2010 | San Mateo, United States | $872.56M | 4,400 | Cloud-based business process management suite solutions are delivered. | |
| sprinklr.com | 2009 | New York, United States | $578.5M | 3,589 | Cloud-based customer experience management software is provided for brands. | |
| semrush.com | 2008 | Boston, United States | $40M | 217 | Cloud-based marketing platform for businesses | |
| getweave.com | 2008 | Provo, United States | $156.09M | 922 | Omnichannel software is delivered for customer engagement in healthcare businesses. | |
| activecampaign.com | 2003 | Chicago, United States | $362.74M | 705 | Sales, CRM, and email marketing automation software is provided. | |
| 6sense.com | 2013 | San Francisco, United States | $424.12M | – | Predictive intelligence is delivered for sales and marketing teams. |
Detailed competitors of Silverpop
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Silverpop
Websites that share an audience with Silverpop (silverpop.com).
Websites whose visitors overlap most with Silverpop. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| exacttarget.com | 100% | 1.4M | #26,967 | View details | |
| marketo.com | 100% | 224.6K | #223,772 | View details | |
| eloqua.com | 98% | 773K | – | View details | |
| hubspot.com | 97% | 38.1M | #812 | View details | |
| campaigner.com | 85% | 200.3K | #218,641 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for Silverpop
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Silverpop
Complete news archive for Silverpop
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Silverpop
10 companies that operate in the same segment as Silverpop (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Silverpop
Silverpop was founded in 1999 and raised its 1st funding round 9 years after it was founded.
Silverpop is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Silverpop is a funded company, having raised a total of $40M across 2 funding rounds to date. The company's 1st funding round was a Series A of $15M, raised on Apr 2008.
Silverpop Systems Inc. provides digital marketing software that automates interactions by using customer data and individuals behaviors to inform and drive every interaction in real time. Silverpop helps marketers interact with customers via email, social networks, mobile and websites. Using Silverpop software and services, marketers monitor customer behavior such as whether a customer commented on a company blog post, viewed a marketing video or talked about the business on Twitter. That data can help fine-tune the messaging. It serves B2B and B2C marketers in agencies, retail and eCommerce, high tech, financial services, agencies, travel and hospitality, and media and publishing industries.
Silverpop's top competitors include HubSpot, Constant Contact and Adobe.
Silverpop offers Acoustic Connect, Tealeaf by Acoustic, DemandTec by Acoustic, and Acoustic Campaign.
Silverpop has made 3 acquisitions, including CoreMotives, PlacePunch, and Vtrenz.
Silverpop has 5 investors. Key investors include IBM, SVB, D. E. Shaw Group, Escalate Capital Partners, and DFJ.
Silverpop operates through Acoustic, L.P..
Yes. Silverpop was acquired by IBM in April 2014.