About ExactTarget
ExactTarget is a publicly listed company based in Indianapolis (United States) founded in 2000, and was acquired by Salesforce in June 2013. Multichannel marketing automation is delivered via ExactTargets platform. ExactTarget has raised $228.59 million across 7 funding rounds from investors including Salesforce, Greenspring Associates and TCV. The company has 1,554 employees. ExactTarget has completed 4 acquisitions, including CoTweet, Keymail Marketing and Pardot. Its website exacttarget.com draws about 1.4 million monthly visits. Its focus areas include Enterprise Applications, MarketingTech and Omnichannel Marketing. Its legal entity is EXACTTARGET, LLC. Its competitors include Constant Contact, Adobe and HubSpot; 2 of its 3 listed competitors have raised funding.
Company details
ExactTarget was founded in 2000 in Indianapolis, United States, as a provider of on-demand email marketing software. Solutions in the marketing automation sector are offered, including applications for one-to-one communications that support sales enhancement, marketing optimization, and customer relationship management. Operations focus on event-triggered messaging. The company was acquired by Salesforce and rebranded as Salesforce Marketing Cloud.
- Headquarters Indianapolis, United States
- Employees 1,554
- Stage Acquired
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Website exacttarget.com
- Acquired by Salesforce (Jun 2013)
- Legal Name Exacttarget, Llc
- Total Equity Funding$228.59M (USD)
in 7 rounds
- Latest Funding Round$10M (USD), Post-IPO
Oct 2012
- InvestorsSalesforce
& 5 more
- Employee Count1,554
- Investments & AcquisitionsCoTweet
& 3 more
- Acquired bySalesforce
(Jun 2013)
Funding Insights of ExactTarget
ExactTarget has successfully raised a total of $228.59M across 7 strategic funding rounds. The most recent funding activity was a Post-IPO round of $10 million completed in October 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $228.59M
- Total Rounds 7
- Last Round Post-IPO — $10M
- First Round $10.5M
(Jul 2004)
- Investors Count 5
All 7 funding rounds of ExactTarget with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2012 | $10M | Post-IPO | – | – | – |
| Nov 2011 | $40M | Series E | – | – | – |
| Apr 2011 | $30M | Series E | – | Greenspring Associates | |
| Mar 2010 | $8.09M | Series D | – | – | – |
| Dec 2009 | $70M | Series D | – | – | |
| May 2009 | $70M | Series C | – | Battery Ventures, Scale Venture Partners | – |
| Jul 2004 | $10.5M | Series A | – | – |
6 investors in total: 6 institutional.
Investors in ExactTarget
ExactTarget has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Salesforce, Greenspring Associates and TCV.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in global technology companies by TCV. | tcv.com | Menlo Park, United States | ||
Investments in technology companies are conducted globally by Battery Ventures. | battery.com | |||
Early-stage venture capital investments are focused on US companies. | scalevp.com | Foster City, United States | ||
Diversified investment management firm | 2000 | greenspringassociates.com | Owings Mills, United States | |
Investment firm scaling software and technology companies from early to late stages. | insightpartners.com | |||
Cloud-based CRM and collaboration solutions are provided for enterprises. | 1999 | salesforce.com | San Francisco, United States |
Investor details for ExactTarget
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
IPO & Listings of ExactTarget
ExactTarget is a publicly listed company on the NYSE with ticker symbol ET in USA, operating in the Industrial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date22 Mar 2012
- Listed onNYSE: ET
- Listed entityEnergy Transfer LP
- Exchange sectorIndustrial services
Investments & Acquisitions by ExactTarget
ExactTarget has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include CoTweet, Keymail Marketing and Pardot.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
On-demand SaaS marketing automation is delivered for B2B organizations. | pardot.com | Atlanta, United States | 2007 | Oct 2012 | $95.5M | |
Predictive marketing for online businesses | igodigital.com | Indianapolis, United States | 2004 | Oct 2012 | $21M | |
Twitter marketing suite for enterprises | cotweet.com | San Francisco, United States | 2009 | Mar 2010 | •••• | |
B2B email marketing and ExactTarget reselling services were offered. | keymailmarketing.co.uk | London, United Kingdom | 2005 | Sep 2009 | •••• |
Complete acquisition details for ExactTarget
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
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Verified entity values are shown only after access is granted.
Timeline of ExactTarget
9 dated milestones of ExactTarget across 13 years, from founding to its latest funding, stage changes and deals.
- Founded ExactTarget is founded.
- Funding First funding round of $10.5M.
- Acquisition Acquires Keymail Marketing.
- Acquisition Acquires CoTweet.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Pardot.
- Acquisition Acquires iGoDigital.
- Funding Latest funding round, Post-IPO, of $10.0M.
- Exit Acquired by Salesforce.
Competitors of ExactTarget
ExactTarget has 3 listed competitors in our database, 2 of them funded. They include Constant Contact, Adobe and HubSpot.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| constantcontact.com | 1998 | Waltham, United States | $37M | 1,434 | Multi-channel online marketing tools are provided for small businesses. | |
| adobe.com | 1982 | San Jose, United States | 30,709 | AI-powered platform manages marketing creatives and customer journeys. | ||
| hubspot.com | 2005 | Cambridge, United States | $100.7M | 4,502 | Provider of AI-powered customer relationship management software |
Detailed competitors of ExactTarget
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of ExactTarget
The website of ExactTarget (exacttarget.com) receives about 1.4M visits a month and ranks #26,967 among all websites worldwide, #714 in Online Marketing.
- Monthly visits1.4M
▲ 3.6% vs previous month
- Unique visitors295.6K
per month
- Global rank#26,967
among all websites
- Category rank#714
Business and Consumer Services · Online Marketing
- Bounce rate26%
- Pages per visit10.9
- Average visit11 min 00 sec
- DevicesDesktop 65% · Mobile 35%
Websites whose visitors overlap most with ExactTarget. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| silverpop.com | 100% | View details | |||
| verticalresponse.com | 98% | 62.5K | #602,376 | View details | |
| hubspot.com | 89% | 38.1M | #812 | View details | |
| postano.com | 84% | View details | |||
| marketo.com | 81% | 224.6K | #223,772 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 24 similar websites and full traffic analytics for ExactTarget
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 24 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as ExactTarget (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Exacttarget
Complete news archive for ExactTarget
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Frequently Asked Questions about ExactTarget
ExactTarget was founded in 2000 and raised its 1st funding round 4 years after it was founded.
ExactTarget is headquartered in Indianapolis, United States. It is registered at Indianapolis, Indiana, United States.
ExactTarget is a funded company, having raised a total of $228.59M across 7 funding rounds to date. The company's 1st funding round was a Series A of $10.5M, raised on Jul 2004.
ExactTarget has 1,554 employees.
ExactTarget was founded in 2000 in Indianapolis, United States, as a provider of on-demand email marketing software. Solutions in the marketing automation sector are offered, including applications for one-to-one communications that support sales enhancement, marketing optimization, and customer relationship management. Operations focus on event-triggered messaging. The company was acquired by Salesforce and rebranded as Salesforce Marketing Cloud.
ExactTarget's top competitors include HubSpot, Constant Contact and Adobe.
Yes, ExactTarget is publicly traded on NYSE under the ticker symbol ET.
ExactTarget has made 4 acquisitions, including CoTweet, Keymail Marketing, and Pardot.
ExactTarget has 6 investors. Key investors include Salesforce, Greenspring Associates, TCV, Battery Ventures, and Scale Venture Partners.
ExactTarget operates through Exacttarget, Llc.
Yes. ExactTarget was acquired by Salesforce in June 2013.
The website of ExactTarget receives about 1.4 million visits a month and ranks #26,967 among all websites worldwide.