About ExactTarget
ExactTarget is a company based in Indianapolis (United States) founded in 2000 was acquired by Salesforce in June 2013. ExactTarget has raised $228.59 million across 7 funding rounds from investors including Salesforce, Greenspring Associates and TCV. The company has 1,554 employees as of December 31, 2022. ExactTarget has completed 4 acquisitions, including CoTweet, Keymail Marketing and Pardot. ExactTarget operates in a competitive market with competitors including Constant Contact, Adobe, HubSpot, Freshworks and Sprinklr, among others.
- Headquarter Indianapolis, United States
- Employees 1554 as on 31 Dec, 2022
- Stage Public
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Sectors
Technology
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Phone
Locked
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Website
Locked
- Legal Name Exacttarget, Llc
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$228.59 M (USD)
in 7 rounds
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Latest Funding Round
$10 M (USD), Post-IPO
Oct 24, 2012
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Investors
Salesforce
& 5 more
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Employee Count
1554
as on Dec 31, 2022
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Investments & Acquisitions
CoTweet
& 3 more
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Acquired by
Salesforce
(Jun 04, 2013)
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IPO & Listings of ExactTarget
ExactTarget is a publicly listed company on the NYSE with ticker symbol ET in USA, operating in the Industrial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Funding Insights of ExactTarget
ExactTarget has successfully raised a total of $228.59M across 7 strategic funding rounds. The most recent funding activity was a Post-IPO round of $10 million completed in October 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in ExactTarget
ExactTarget has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Salesforce, Greenspring Associates and TCV.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital is invested in global technology companies by TCV.
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Investments in technology companies are conducted globally by Battery Ventures.
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Early-stage venture capital investments are focused on US companies.
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Investor details for ExactTarget
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by ExactTarget
ExactTarget has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include CoTweet, Keymail Marketing and Pardot.
Investment portfolio details for ExactTarget
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
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Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Twitter marketing suite for enterprises
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Locked | Locked | 2009 | Locked | |
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On-demand SaaS marketing automation is delivered for B2B organizations.
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Locked | Locked | 2007 | Locked | |
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B2B email marketing and ExactTarget reselling services were offered.
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Locked | Locked | 2005 | Locked |
Complete acquisition details for ExactTarget
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
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- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - ExactTarget
Detailed financials for ExactTarget
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Exacttarget Comparisons
Peer comparison for ExactTarget
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
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Competitors of ExactTarget
ExactTarget operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Constant Contact, Adobe, HubSpot, Freshworks and Sprinklr, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Multi-channel online marketing tools are provided for small businesses.
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AI-powered platform manages marketing creatives and customer journeys.
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| Locked | Locked | Locked |
Provider of AI-powered customer relationship management software
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| Locked | Locked | Locked |
Cloud-based business process management suite solutions are delivered.
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| Locked | Locked | Locked |
Cloud-based customer experience management software is provided for brands.
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| Locked | Locked | Locked |
Cloud-based marketing platform for businesses
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Detailed competitors of ExactTarget
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
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Verified entity values are shown only after access is granted.
Latest news on Exacttarget
Complete news archive for ExactTarget
Full article history, source details, and older brand coverage require an active premium plan.
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Frequently Asked Questions about ExactTarget
ExactTarget was founded in 2000 and raised its 1st funding round 4 years after it was founded.
ExactTarget is headquartered in Indianapolis, United States. It is registered at Indianapolis, Indiana, United States.
ExactTarget is a funded company, having raised a total of $228.59M across 7 funding rounds to date.
As of Dec 31, 2022, the latest employee count at ExactTarget is 1,554.
ExactTarget was founded in 2000 in Indianapolis, United States, as a provider of on-demand email marketing software. Solutions in the marketing automation sector are offered, including applications for one-to-one communications that support sales enhancement, marketing optimization, and customer relationship management. Operations focus on event-triggered messaging. The company was acquired by Salesforce and rebranded as Salesforce Marketing Cloud.
ExactTarget's top competitors include HubSpot, Constant Contact and Adobe.
Yes, ExactTarget is publicly traded on NYSE under the ticker symbol ET.
ExactTarget has made 4 acquisitions, including CoTweet, Keymail Marketing, and Pardot.
ExactTarget has 6 investors. Key investors include Salesforce, Greenspring Associates, TCV, Battery Ventures, and Scale Venture Partners.
The ticker symbol of ExactTarget is ET on NYSE.