About Pardot
Pardot is a Technology company based in Atlanta (United States) founded in 2007, and was acquired by ExactTarget in October 2012. On-demand SaaS marketing automation is delivered for B2B organizations. Its website pardot.com draws about 933 thousand monthly visits. Its focus areas include Enterprise Applications, Sales Force Automation, CRM and Enterprise Suite. Its legal entity is PARDOT, LLC. Its competitors include Salesforce, HubSpot and Freshworks; 3 of its 3 listed competitors have raised funding.
Company details
Pardot provides on-demand marketing automation solutions for B2B sales and marketing organizations. It enables clients to track and score prospects, build landing pages and forms, send out targeted email campaigns and more from within one central platform. Pardots system integrates natively with salesforce.com, SugarCRM, Microsoft Dynamics CRM, and NetSuite. The business runs on monthly subscription based model and it made 7.6 M in 2011 before getting acquired by ExactTarget. Pardot was honored for outstanding growth at the 2010 Atlanta Business Chronicle Pacesetter Awards.
- Headquarters Atlanta, United States
- Stage Acquired
- SectorsTechnology
- Website category Computers Electronics and Technology
- Website pardot.com
- Social LinkedIn X
- Acquired by ExactTarget (Oct 2012)
- Legal Name Pardot, Llc
- InvestorsSVB
& 1 more
- Acquired byExactTarget
(Oct 2012)
Funding Insights of Pardot
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Pardot with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2012 | Debt – Venture | – | – |
2 investors in total: 2 institutional.
Investors in Pardot
Pardot has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include SVB and ExactTarget.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
Multichannel marketing automation is delivered via ExactTarget's platform. | 2000 | exacttarget.com | Indianapolis, United States |
Investor details for Pardot
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Pardot
2608 people are tracked at Pardot (1134 in leadership, 12 in board & advisors, 1462 in team).
| Name | Role | Group |
|---|---|---|
Nabeel Khan | Senior Account Director | Leadership |
Deb Robbins | SVP & COO Heroku At Salesforce | Leadership |
Ashley Chavez | Enterprise Account Director | Leadership |
Deepika Gupta Sachdev | Partner Sales Manager, Alliances & Channels | Leadership |
Ivette Johnson | Salesforce Account Director, Retail & Consumer Goods | Leadership |
Suneetha Gonuguntla | Senior Director, Technical Support | Leadership |
Cedric Forestier | Regional Vice President | Salesforce Data, Marketing & Commerce Clouds | Leadership |
Depen Naran | Account Director | Leadership |
Patrick Shaw | Account Director | Leadership |
Girija Goleria | VP Of Global Distribution Strategy | Leadership |
Yaron Telem | Head Of Product | Leadership |
Robin L. Washington | President & Chief Operating and Financial Officer | Leadership |
Vivek Singh | Strategic Account Director | Leadership |
Sriram Dinavahi | Senior Vice President, Engineering | Leadership |
Shreyasi Roy | Director Of User Experience Design | Leadership |
Stephanie le Faucheur | Area Vice President | Leadership |
Derek Pountney | Vice President Of Sales, Telco | Leadership |
Jesse J. | Regional Vice President Of Sales | Leadership |
Justin Castello | Account Director | Leadership |
Alan Genesoto | Enterprise Account Director | Leadership |
2588 more people are available in the full profile.
Complete people profiles for Pardot
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Pardot
3 dated milestones of Pardot across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Pardot is founded.
- Funding First funding round.
- Exit Acquired by ExactTarget.
Competitors of Pardot
Pardot has 3 listed competitors in our database, 3 of them funded. They include Salesforce, HubSpot and Freshworks.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| salesforce.com | 1999 | San Francisco, United States | $52M | 76,453 | Cloud-based CRM and collaboration solutions are provided for enterprises. | |
| hubspot.com | 2005 | Cambridge, United States | $100.7M | 4,502 | Provider of AI-powered customer relationship management software | |
| freshworks.com | 2010 | San Mateo, United States | $400.05M | 4,400 | Cloud-based business process management suite solutions are delivered. |
Detailed competitors of Pardot
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Pardot
The website of Pardot (pardot.com) receives about 933.4K visits a month and ranks #42,473 among all websites worldwide, #5,170 in Computers Electronics and Technology.
- Monthly visits933.4K
▲ 1% vs previous month
- Unique visitors389.2K
per month
- Global rank#42,473
among all websites
- Category rank#5,170
Computers Electronics and Technology · Computers Electronics and Technology
- Bounce rate46%
- Pages per visit6.5
- Average visit5 min 48 sec
- DevicesDesktop 64% · Mobile 36%
Websites whose visitors overlap most with Pardot. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| zoom.us | 100% | 563.4M | #82 | View details | |
| figma.com | 98% | 84.7M | #221 | View details | |
| calendly.com | 91% | 40.1M | #1,297 | View details | |
| notion.so | 91% | 178.3M | #160 | View details | |
| lastpass.com | 88% | 24.6M | #2,627 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Pardot
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sales Force Automation
3 companies that operate in the same segment as Pardot (Sales Force Automation) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | 1,121 |
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Related news about Pardot
Complete news archive for Pardot
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Pardot
Pardot was founded in 2007 and raised its 1st funding round 5 years after it was founded.
Pardot is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Pardot provides on-demand marketing automation solutions for B2B sales and marketing organizations. It enables clients to track and score prospects, build landing pages and forms, send out targeted email campaigns and more from within one central platform. Pardots system integrates natively with salesforce.com, SugarCRM, Microsoft Dynamics CRM, and NetSuite. The business runs on monthly subscription based model and it made 7.6 M in 2011 before getting acquired by ExactTarget. Pardot was honored for outstanding growth at the 2010 Atlanta Business Chronicle Pacesetter Awards.
Pardot's top competitors include HubSpot, Salesforce and Freshworks.
Pardot has 2 investors. Key investors include SVB, and ExactTarget.
Pardot operates through Pardot, Llc.
Yes. Pardot was acquired by ExactTarget in October 2012.
The website of Pardot receives about 933 thousand visits a month and ranks #42,473 among all websites worldwide.