About SmartZip
SmartZip is a Technology company based in Pleasanton (United States) founded in 2007, and was acquired by Perseus in June 2019. Predictive marketing technology is provided for real estate multichannel campaigns. It operates in the Technology and Real Estate & Construction sectors. SmartZip has raised $21.86 million across 7 funding rounds from investors including Perseus Group, NorthPoint Group and Toba Capital. The company has 64 employees. SmartZip has completed 1 acquisition, including Reach150. Its focus areas include Enterprise Applications, Business Intelligence, Predictive Analytics and MarketingTech. Its legal entity is SMARTZIP ANALYTICS, INC. Its competitors include Unanet, BoomTown and VTS; 2 of its 3 listed competitors have raised funding.
Company details
SmartZip was founded in 2007 and is based in Pleasanton, United States. Operations focus on the real estate sector, where a predictive marketing platform is offered to leverage big data and analytics. Multichannel marketing precision is enabled, along with end-to-end listing solutions for territory customization and referral management systems. Services support agents and brokerages in targeted outreach.
- Headquarters Pleasanton, United States
- Employees 64
- Stage Acquired
- SectorsTechnologyReal Estate & Construction
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website smartzip.com
- Social LinkedIn X
- Acquired by Perseus (Jun 2019)
- Legal Name Smartzip Analytics, Inc.
- Total Equity Funding$21.86M (USD)
in 7 rounds
- InvestorsPerseus Group
& 6 more
- Employee Count64
- Investments & Acquisitions
- Acquired byPerseus
(Jun 2019)
Funding Insights of SmartZip
SmartZip has successfully raised a total of $21.86M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $21.86M
- Total Rounds 7
- First Round $1.91M
(Feb 2007)
- Investors Count 6
All 7 funding rounds of SmartZip with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2017 | Series B | β | β | ||
| Aug 2016 | $12M | Debt – Venture | β | β | |
| Aug 2014 | $12M | Series B | β | Crest Ventures | |
| Dec 2010 | $5.5M | Series A | β | β | β |
| Feb 2010 | $2.45M | Series A | β | NorthPoint Group, Claremont Creek Ventures | β |
| Feb 2010 | Debt – Conventional | β | β | β | |
| Feb 2007 | $1.91M | Seed | β | β | β |
7 investors in total: 7 institutional.
Investors in SmartZip
SmartZip has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Perseus Group, NorthPoint Group and Toba Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Stage-agnostic investments are conducted by Toba Capital in US companies. | tobacapital.com | Newport Beach, United States | ||
ORIX USA is engaged in middle market asset management and lending. | orix.com | Dallas, United States | ||
| crestventures.com | ||||
Seed and early-stage venture capital firm investing in digital solutions for healthcare and energy industries. | claremontcreek.com | |||
Education startups are funded and mentored by Intel-backed accelerator. | intel.com/content/www/us/en/education/accelerator/education-accelerator-home.html | |||
A suite of IT services is provided by NorthPoint Group. | 2001 | northpointgroup.com | Pleasanton, United States | |
Software businesses providing mission-critical solutions are acquired and managed globally. | 2004 | csiperseus.com | Markham, Canada |
Investor details for SmartZip
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by SmartZip
SmartZip has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Reach150.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based referral automation is provided for business networking. | reach150.com | Los Altos, United States | 2011 | Mar 2017 | β’β’β’β’ |
Complete acquisition details for SmartZip
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Competitors of SmartZip
SmartZip has 3 listed competitors in our database, 2 of them funded. They include Unanet, BoomTown and VTS.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| unanet.com | 1998 | Sterling, United States | Cloud-based ERP software is offered for professional services organizations. | |||
| boomtownroi.com | 2006 | Charleston, United States | $20.1M | 435 | Web-based marketing systems for real estate professionals are developed. | |
| vts.com | 2011 | New York, United States | $302M | 310 | VTS is recognized for providing commercial real estate technology solutions. |
Detailed competitors of SmartZip
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of SmartZip
The website of SmartZip (smartzip.com) receives about 9.5K visits a month.
- Monthly visits9.5K
▼ 9.3% vs previous month
Websites whose visitors overlap most with SmartZip. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| inman.com | 100% | 225.1K | #218,283 | View details | |
agentadvice.com | agentadvice.com | 95% | #1,644,665 | β | |
| curbhe.ro | 91% | #806,227 | View details | ||
| zillow.com | 83% | 321.9M | #68 | View details | |
| cincpro.com | 81% | 19.3K | #1,060,320 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 23 similar websites and full traffic analytics for SmartZip
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 23 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sales Force Automation
3 companies that operate in the same segment as SmartZip (Sales Force Automation) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | 1,121 |
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Related news about Smartzip
Complete news archive for SmartZip
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about SmartZip
SmartZip was founded in 2007.
SmartZip is headquartered in Pleasanton, United States. It is registered at Pleasanton, California, United States.
SmartZip is a funded company, having raised a total of $21.86M across 7 funding rounds to date. The company's 1st funding round was a Seed of $1.91M, raised on Feb 2007.
SmartZip has 64 employees.
SmartZip was founded in 2007 and is based in Pleasanton, United States. Operations focus on the real estate sector, where a predictive marketing platform is offered to leverage big data and analytics. Multichannel marketing precision is enabled, along with end-to-end listing solutions for territory customization and referral management systems. Services support agents and brokerages in targeted outreach.
SmartZip has made 1 acquisition, including Reach150.
SmartZip has 7 investors. Key investors include Perseus Group, NorthPoint Group, Toba Capital, ORIX USA, and Crest Ventures.
SmartZip operates through Smartzip Analytics, Inc..
Yes. SmartZip was acquired by Perseus in June 2019.

