About Smytten
Smytten is a Healthcare company based in Bengaluru (India) founded in 2015 by Swagat Sarangi and Siddhartha Nangia. Multi-category product samples are provided via an online discovery platform. Smytten has raised $27.78 million across 9 funding rounds from investors including Sattva Group, Roots Ventures and Sharrp Ventures. The company has 100 employees. Smytten was last valued at $61.74 million in May 2024. Its website smytten.com draws about 1.7 million monthly visits. Smytten offers products and services including Smytten App. Its focus areas include Retail, Beauty Tech, Ecommerce and Multi Category. Its competitors include Minifeel, Yoto Box and Trykiya; 1 of its 3 listed competitors has raised funding.
Company details
Smytten was founded in 2015 and is headquartered in Bengaluru, India. An online platform is operated by the company, enabling product trials and discovery for multi-brand items across sectors including skincare, makeup, fragrances, grooming, food and beverages, and home essentials. Services are extended through an Android app, with categories also encompassing baby care, hair care, pet products, and car accessories. Operations focus on e-commerce facilitation for consumer testing.
- Headquarters Bengaluru, India
- Employees 100
- Founders Swagat Sarangi, Siddhartha Nangia
- Stage Minicorn
- SectorsHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Website smytten.com
- Social LinkedIn X Facebook
- Annual Revenue$15.66 M (USD)28as on Mar 31, 2024
- Net Profit-$4.78 M (USD)25as on Mar 31, 2024
- EBITDA-$4.23 M (USD)32as on Mar 31, 2024
- Total Equity Funding$27.78M (USD)
in 9 rounds
- Latest Funding Round$3.97M (USD), Series B
Sep 2024
- InvestorsSattva Group
& 43 more
- Employee Count100
Associated legal entities of Smytten
Smytten is associated with 3 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Omyah Consumer Products Private Limited CIN U24297GJ2020PTC116789 | Active | 24 Sep 2020 | Ahmedabad, Gujarat | ₹4.7 Cr | 2 | View details | |
| Octavos Enterprise Solutions Private Limited CIN U52100GJ2020PTC116363 | Active | 10 Sep 2020 | Sanand, Gujarat | ₹109 Cr | 55 | 2 | View details |
| Surfboats Solutions Private Limited CIN U74999GJ2015PTC134189 | Active | 06 Aug 2015 | Sanand, Gujarat | ₹112 Cr | 6 | 3 | View details |
Products & Services of Smytten
Smytten offers a comprehensive portfolio of products and services, including Smytten App.
App for trying free product samples and managing trials
Funding Insights of Smytten
Smytten has successfully raised a total of $27.78M across 9 strategic funding rounds. The most recent funding activity was a Series B round of $3.97 million completed in September 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $27.78M
- Total Rounds 9
- Last Round Series B — $3.97M
- First Round $287,449
(Nov 2015)
- Investors Count 44
All 9 funding rounds of Smytten with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2024 | $3.97M | Series B | – | – | – |
| May 2024 | $1.9M | Series A | $61.74M | Legacy Assets | |
| May 2022 | $12.91M | Series A | $61.35M | Fireside Ventures, Roots Ventures | |
| Aug 2021 | $6M | Series A | $••••• | Fireside Ventures | |
| Apr 2019 | $2.1M | Seed | $••••• | Roots Ventures | |
| Aug 2018 | $235,134 | Angel Round | $••••• | Ashish Joshi, Pallavi Joshi | |
| Mar 2017 | $375,333 | Angel Round | $••••• | Madhukar Srivastava, Rimpal Chawla | |
| Apr 2016 | Angel Round | $••••• | Rajan Anandan | – | |
| Nov 2015 | $287,449 | Angel Round | $••••• | Rajan Anandan |
| Date | Valuation | Stage |
|---|---|---|
| May 2024 | $61.74M | •••••••• |
| May 2022 | $61.35M | •••••••• |
| Aug 2021 | $••••• | •••••••• |
| Apr 2019 | $••••• | •••••••• |
| Aug 2018 | $••••• | •••••••• |
| Mar 2017 | $••••• | •••••••• |
| Apr 2016 | $••••• | •••••••• |
| Nov 2015 | $••••• | •••••••• |
Full valuation and stage history of Smytten
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $61.74M (May 2024). 44 investors in total: 11 institutional and 33 angel.
Investors in Smytten
Smytten has secured backing from 44 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Sattva Group, Roots Ventures and Sharrp Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| 2016 | capital-enrissionindia.jp | |||
Investment office backing consumer sector companies in India. | 2014 | sharrpventures.com | Mumbai, India | |
Single family office of Suman Kant Munjal, Managing Director of Rockman Industries Ltd | survam.com | Delhi, India | ||
Early-stage consumer brand companies are invested in by Fireside Ventures. | firesideventures.com | Bengaluru, India | ||
Early-stage venture capital investments conducted in a sector-agnostic manner. | 2018 | roots-ventures.com | Gurugram, India | |
Investments in foodtech, healthcare, and consumer brand startups are made. | waaopatners.tcc.mode | Ahmedabad, India | ||
Venture capital fund focused on multiple sectors | waaopartners.tcc.mode | Ahmedabad, India | ||
| legacyassets.tcc.mode | ||||
Delivers comprehensive real estate development and facility management consulting for residential and commercial projects. | 1986 | sattvagroup.in | Bengaluru, India | |
Construction services are provided in Bengaluru, India. | neelanchaledifice.tcc.mode | Bengaluru, India |
Investor details for Smytten
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Board of directors of Smytten
The boards of the 3 registered companies of Smytten currently have 3 directors; the longest-serving is Siddhartha Vinay Nangia, appointed in 2020.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Siddhartha Vinay Nangia DIN 07257225 | Director | 10 Sep 2020 | 6 yrs 1 mo | Octavos Enterprise Solutions Private Limited, Omyah Consumer Products Private Limited, Surfboats Solutions Private Limited |
| Swagata Sarangi DIN 07252842 | Director | 10 Sep 2020 | 6 yrs 1 mo | Octavos Enterprise Solutions Private Limited, Omyah Consumer Products Private Limited, Surfboats Solutions Private Limited |
| Vettakkorumakankav Siva Subramaniam Sitaram DIN 01038711 | Nominee Director | 23 May 2022 | 4 yrs 5 mo | Surfboats Solutions Private Limited |
People of Smytten
27 people are tracked at Smytten (6 in leadership, 21 in team); the tracked headcount is 100.
| Name | Role | Group |
|---|---|---|
Swagat Sarangi | Co-Founder | Leadership |
| Co-Founder | Leadership | |
Deepak Dalai | Vice President Of Engineering | Leadership |
K Shah | Head Of Finance | Leadership |
Krishan S. | VP & Business Head - Offline Business /retail/supplychain Operations | Leadership |
Varun Bhattacharya | Associate Director - Consumer Business | Leadership |
Vrushi Mehta | Manager - People & Culture | Team |
Priyank R Dave | Associate Manager - Finance | Team |
Vignesh M | Software Development Engineer | Team |
Mihir Shah | Software Engineering Manager | Team |
Jay Bhadja | Senior Software Engineer | Team |
Santosh Kumar | Senior Software Developer | Team |
Sunny Tailor | Frontend Web Developer | Team |
Shailee Shah | Senior Finance Manager | Team |
Palak Patel | Business Development Manager | Team |
Sreelakshmi Nair | Business Development Manager | Team |
Gowtham Sathyanarayanan | Associate Manager - Digital Marketing | Team |
Somoshree Modi | Business Development Manager | Team |
Adarsh Bhat | Associate Product Manager | Team |
Jay Patel | Deputy Manager- Business Analytics | Team |
7 more people are available in the full profile.
Complete people profiles for Smytten
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Financials of Smytten
Figures of Octavos Enterprise Solutions Private Limited, the primary company behind Smytten, for FY 2025. Revenue was ₹109 Cr (-11% year on year). Net loss was -₹25.42 Cr (-23% margin). EBITDA was -₹14.78 Cr (-14% margin). Revenue has grown at a compounded annual rate of +74% over three years.
- ₹109 CrRevenue · FY 2025 · -11% YoY
- -₹25.42 CrNet loss · -23% margin
- -₹14.78 CrEBITDA · -14% margin
- ₹1.00 CrPaid-up capital
- 55Employees (provident fund records)
- +74%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Octavos Enterprise Solutions Private Limited are on its company page.
Detailed financial statements for Smytten
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Smytten
4 dated milestones of Smytten across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Smytten is founded.
- Funding First funding round of $287K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $4.0M.
Competitors of Smytten
Smytten has 3 listed competitors in our database, 1 of them funded. They include Minifeel, Yoto Box and Trykiya.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| minifeel.in | 2021 | Mumbai, India | $520,451 | 29 | Beauty product samples are provided through an online store. | |
| yotobox.in | 2022 | Gurugram, India | 975 | Operates an e-commerce store specializing in beauty and personal care products. | ||
| trykiya.com | 2020 | Delhi, India | Online platform selling skincare, haircare, makeup, and beauty essentials. |
Detailed competitors of Smytten
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Smytten
The website of Smytten (smytten.com) receives about 1.7M visits a month and ranks #24,922 among all websites worldwide, #1,192 in Beauty and Cosmetics.
- Monthly visits1.7M
▼ 13% vs previous month
- Unique visitors1M
per month
- Global rank#24,922
among all websites
- Category rank#1,192
Lifestyle · Beauty and Cosmetics
- Bounce rate24%
- Pages per visit4.7
- Average visit1 min 30 sec
- DevicesDesktop 7% · Mobile 93%
Websites whose visitors overlap most with Smytten. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nykaa.com | 100% | 21.1M | #2,062 | View details | |
| purplle.com | 89% | 2.4M | #18,058 | View details | |
tirabeauty.com | tirabeauty.com | 85% | #10,035 | – | |
| plumgoodness.com | 75% | 1.4M | #22,284 | View details | |
| thedermaco.com | 75% | 3M | #11,340 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Smytten
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
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Verified entity values are shown only after access is granted.
Top companies in Beauty & Skin Care Platforms
3 companies that operate in the same segment as Smytten (Beauty & Skin Care Platforms) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 88.91 M | USD 1.07 B | 3,735 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.92 M | USD 166.71 M | 973 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M |
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Related news about Smytten
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Frequently Asked Questions about Smytten
Smytten was founded in 2015.
Smytten is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Smytten is a funded company, having raised a total of $27.78M across 9 funding rounds to date. The company's 1st funding round was a Angel Round of $287.45K, raised on Nov 2015.
Smytten has 100 employees.
Annual revenue of Smytten is $15.66M as on Mar 31, 2024.
Smytten was founded in 2015 and is headquartered in Bengaluru, India. An online platform is operated by the company, enabling product trials and discovery for multi-brand items across sectors including skincare, makeup, fragrances, grooming, food and beverages, and home essentials. Services are extended through an Android app, with categories also encompassing baby care, hair care, pet products, and car accessories. Operations focus on e-commerce facilitation for consumer testing.
Smytten offers Smytten App.
Smytten has 44 investors. Key investors include Sattva Group, Roots Ventures, Sharrp Ventures, Enrission India Capital, and Legacy Assets.
The valuation of Smytten is $61.74M as of May 2024.
Smytten is associated with 3 legal entities: Octavos Enterprise Solutions Private Limited, Omyah Consumer Products Private Limited, Surfboats Solutions Private Limited.
The legal entities of Smytten currently have 3 directors, including Siddhartha Vinay Nangia, Swagata Sarangi, Vettakkorumakankav Siva Subramaniam Sitaram.