Smytten

Bengaluru, India Founded: 2015 • Age: 11 yrs
Multi-category product samples are provided via an online discovery platform.
Annual revenue $15.7M Latest available
Total funding $23.8M 8 rounds
Employees 100 Tracked headcount
Investors 44 Known backers
Products 1 Services tracked
Competitors 7 Brand Intelligence

About Smytten

Smytten is a company based in Bengaluru (India) founded in 2015 by Swagat Sarangi and Siddhartha Nangia. Smytten has raised $23.81 million across 8 funding rounds from investors including Sattva Group, Roots Ventures and Sharrp Ventures. The company has 100 employees as of October 31, 2024. Smytten offers products and services including Smytten App. Smytten operates in a competitive market with competitors including Minifeel, Yoto Box, Trykiya, TryOrTrade and TryMeFirst, among others.

  • Headquarter Bengaluru, India
  • Employees 100 as on 31 Oct, 2024
  • Founders Swagat Sarangi, Siddhartha Nangia
  • Stage Minicorn
  • Sectors
    Healthcare
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $15.66 M (USD)
    28
    as on Mar 31, 2024
  • Net Profit
    -$4.78 M (USD)
    25
    as on Mar 31, 2024
  • EBITDA
    -$4.23 M (USD)
    32
    as on Mar 31, 2024
  • Total Equity Funding
    $23.81 M (USD)

    in 8 rounds

  • Latest Funding Round
    $1.9 M (USD), Series A

    May 07, 2024

  • Investors
    Sattva Group

    & 43 more

  • Employee Count
    100

    as on Oct 31, 2024

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Products & Services of Smytten

Smytten offers a comprehensive portfolio of products and services, including Smytten App.

Product name locked
Category locked
Primary

App for trying free product samples and managing trials

People of Smytten

Headcount 10-50
Employee Profiles 26
Employee Profiles
People
Vrushi Mehta
Manager - People & Culture
People
Siddhartha Nangia
Founder
People
Vignesh M
Software Development Engineer
People
Deepak Dalai
Vice President Of Engineering

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Funding Insights of Smytten

Smytten has successfully raised a total of $23.81M across 8 strategic funding rounds. The most recent funding activity was a Series A round of $1.9 million completed in May 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Smytten

Smytten has secured backing from 44 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Sattva Group, Roots Ventures and Sharrp Ventures.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
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Investment office backing consumer sector companies in India.
Locked Locked Locked
Single family office of Suman Kant Munjal, Managing Director of Rockman Industries Ltd
Locked Locked Locked
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Investor details for Smytten

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  • Investor domains
  • Investor locations
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  • Participation history

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Investments & Acquisitions by Smytten

Investments
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Investment portfolio details for Smytten

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  • Transaction dates
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Financial Statements - Smytten

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Detailed financials for Smytten

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Smytten Comparisons

Smytten Primary company
Description
Multi-category product samples are provided via an online di...
Location
Bengaluru, India
Founded Year
2015
Annual Revenue
$15.66 M (USD)
Net Profit
-$4.78 M (USD)
EBITDA
-$4.23 M (USD)
Employees
100
As of 2024
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Peer comparison for Smytten

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
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Competitors of Smytten

Smytten operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Minifeel, Yoto Box, Trykiya, TryOrTrade and TryMeFirst, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Beauty product samples are provided through an online store.
Locked Locked Locked
Operates an e-commerce store specializing in beauty and personal care products.
Locked Locked Locked
Online platform selling skincare, haircare, makeup, and beauty essentials.
Locked Locked Locked
Offers an e-commerce platform for purchasing samples of health and beauty products.
Locked Locked Locked
Offers mini samples of skincare, makeup, and beauty products for testing online.
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Detailed competitors of Smytten

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Latest news on Smytten

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Complete news archive for Smytten

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  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Smytten

Smytten was founded in 2015.

Smytten is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.

Smytten is a funded company, having raised a total of $23.81M across 8 funding rounds to date.

As of Oct 31, 2024, the latest employee count at Smytten is 100.

Annual revenue of Smytten is $15.66M as on Mar 31, 2024.

Smytten was founded in 2015 and is headquartered in Bengaluru, India. An online platform is operated by the company, enabling product trials and discovery for multi-brand items across sectors including skincare, makeup, fragrances, grooming, food and beverages, and home essentials. Services are extended through an Android app, with categories also encompassing baby care, hair care, pet products, and car accessories. Operations focus on e-commerce facilitation for consumer testing.

Smytten's top competitors include Minifeel, TryOrTrade and TryKaro.

Smytten offers Smytten App.

Smytten has 44 investors. Key investors include Sattva Group, Roots Ventures, Sharrp Ventures, Enrission India Capital, and Legacy Assets.

The valuation of Smytten is $61.74M as of May 2024.

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