About Smytten
Smytten is a company based in Bengaluru (India) founded in 2015 by Swagat Sarangi and Siddhartha Nangia.. Smytten has raised $23.81 million across 8 funding rounds from investors including Sattva Group, Roots Ventures and Sharrp Ventures. The company has 100 employees as of October 31, 2024. Smytten offers products and services including Smytten App. Smytten operates in a competitive market with competitors including Minifeel, Yoto Box, Trykiya, TryOrTrade and TryMeFirst, among others.
- Headquarter Bengaluru, India
- Employees 100 as on 31 Oct, 2024
- Founders Swagat Sarangi, Siddhartha Nangia
- Stage Minicorn
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Sectors
Healthcare
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
$15.66 M (USD)28as on Mar 31, 2024
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Net Profit
$-4.78 M (USD)25as on Mar 31, 2024
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EBITDA
$-4.23 M (USD)32as on Mar 31, 2024
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Total Equity Funding
$23.81 M (USD)
in 8 rounds
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Latest Funding Round
$1.9 M (USD), Series A
May 07, 2024
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Investors
Sattva Group
& 43 more
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Employee Count
100
as on Oct 31, 2024
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Products & Services of Smytten
Smytten offers a comprehensive portfolio of products and services, including Smytten App. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
App for trying free product samples and managing trials
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Funding Insights of Smytten
Smytten has successfully raised a total of $23.81M across 8 strategic funding rounds. The most recent funding activity was a Series A round of $1.9 million completed in May 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Series A — $1.9M
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First Round
First Round
(17 Nov 2015)
- Investors Count 44
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2024 | Amount | Series A - Smytten | Valuation | Legacy Assets | |
| May, 2022 | Amount | Series A - Smytten | Valuation | Fireside Ventures , Roots Ventures | |
| Aug, 2021 | Amount | Series A - Smytten | Valuation | Fireside Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Smytten
Smytten has secured backing from 44 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Sattva Group, Roots Ventures and Sharrp Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Investment office backing consumer sector companies in India.
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Founded Year | Domain | Location | |
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Single family office of Suman Kant Munjal, Managing Director of Rockman Industries Ltd
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Smytten
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Smytten
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Smytten Comparisons
Competitors of Smytten
Smytten operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Minifeel, Yoto Box, Trykiya, TryOrTrade and TryMeFirst, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Beauty product samples are provided through an online store.
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| domain | founded_year | HQ Location |
Operates an e-commerce store specializing in beauty and personal care products.
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| domain | founded_year | HQ Location |
Online platform selling skincare, haircare, makeup, and beauty essentials.
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| domain | founded_year | HQ Location |
Offers an e-commerce platform for purchasing samples of health and beauty products.
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| domain | founded_year | HQ Location |
Offers mini samples of skincare, makeup, and beauty products for testing online.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Smytten
Frequently Asked Questions about Smytten
When was Smytten founded?
Smytten was founded in 2015.
Where is Smytten located?
Smytten is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Is Smytten a funded company?
Smytten is a funded company, having raised a total of $23.81M across 8 funding rounds to date. The company's 1st funding round was a Series A of $6M, raised on Nov 17, 2015.
How many employees does Smytten have?
As of Oct 31, 2024, the latest employee count at Smytten is 100.
What is the annual revenue of Smytten?
Annual revenue of Smytten is $15.66M as on Mar 31, 2024.
What does Smytten do?
Smytten was founded in 2015 and is headquartered in Bengaluru, India. An online platform is operated by the company, enabling product trials and discovery for multi-brand items across sectors including skincare, makeup, fragrances, grooming, food and beverages, and home essentials. Services are extended through an Android app, with categories also encompassing baby care, hair care, pet products, and car accessories. Operations focus on e-commerce facilitation for consumer testing.
Who are the top competitors of Smytten?
Smytten's top competitors include Minifeel, TryOrTrade and TryKaro.
What products or services does Smytten offer?
Smytten offers Smytten App.
Who are Smytten's investors?
Smytten has 44 investors. Key investors include Sattva Group, Roots Ventures, Sharrp Ventures, Enrission India Capital, and Legacy Assets.
What is Smytten's valuation?
The valuation of Smytten is $61.74M as of May 2024.