About Snappy Kraken
Snappy Kraken is a Technology company based in Ormond Beach (United States) founded in 2016. Marketing and campaign management solutions are provided to financial advisors. Snappy Kraken has raised $10.6 million across 3 funding rounds from investors including Flyover Capital, Marty Bicknell and FINTOP. Snappy Kraken has completed 1 acquisition, including Advisor Websites. Its website snappykraken.com draws about 12 thousand monthly visits. Snappy Kraken offers products and services including AI-Powered Email Builder, Campaigns Platform, Convos Text Messaging, Websites, and Marketing Hub. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and Banking. Its competitors include Cardlytics, FMG Suite and Katabat; 2 of its 3 listed competitors have raised funding.
Company details
Snappy Kraken was founded in 2016 and is headquartered in Ormond Beach, United States. A platform is offered for financial advisors in the marketing sector to plan, create, manage, and optimize campaigns. Compliance-approved or custom content is utilized to connect with prospects, nurture leads, and convert customers into long-term clients. Services encompass content creation, automation, website design, and texting functionalities.
- Headquarters Ormond Beach, United States
- SectorsTechnology
- Website category Finance · Insurance
- Website snappykraken.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$10.6M (USD)
in 3 rounds
- Latest Funding Round$6M (USD), Series A
Apr 2021
- InvestorsFlyover Capital
& 3 more
- Investments & Acquisitions
Products & Services of Snappy Kraken
Snappy Kraken offers a comprehensive portfolio of products and services, including AI-Powered Email Builder, Campaigns Platform, Convos Text Messaging, Websites, and Marketing Hub.
Tool for creating personalized emails to engage financial advisor clients.
System for automated marketing campaigns to attract and nurture leads.
App for text-based client engagement and follow-ups.
Custom advisor websites to convert visitors into prospects.
Hub for insights and data-driven marketing optimization.
Funding Insights of Snappy Kraken
Snappy Kraken has successfully raised a total of $10.6M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $6 million completed in April 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.6M
- Total Rounds 3
- Last Round Series A — $6M
- First Round $1M
(Oct 2017)
- Investors Count 4
All 3 funding rounds of Snappy Kraken with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2021 | $6M | Series A | – | FINTOP | |
| Aug 2019 | $3.6M | Series A | – | Marty Bicknell | |
| Oct 2017 | $1M | Series A | – | – | – |
4 investors in total: 3 institutional and 1 angel.
Investors in Snappy Kraken
Snappy Kraken has secured backing from 4 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include Flyover Capital, Marty Bicknell and FINTOP.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Stage agnostic venture capital firm backed by fund of funds | 2014 | flyovercapital.com | Overland Park, United States | |
| fintopcapital.com | ||||
Limited information is provided about 1248 Holdings' activities. | 12-48.com | |||
MB Marty Bicknell | CEO of Mariner Wealth Advisors, prominent angel investor in fintech and tech startups. | unknown_84ecf311c6bf4b84a |
Investor details for Snappy Kraken
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Snappy Kraken
29 people are tracked at Snappy Kraken (14 in leadership, 15 in team).
| Name | Role | Group |
|---|---|---|
Michael B. | VP Of Engineering | Leadership |
Lindsay Pearson | Creative Director | Leadership |
Brad Deloatche | Chief Product Officer | Leadership |
Scott Hollingsworth | Chief Financial Officer | Leadership |
Robert Sofia | CEO | Leadership |
Graham Turner | President | Leadership |
Mike Rinard | Head of Lead & Demand Gen | Leadership |
Kendal Wilde | Partner Relations | Leadership |
Angel D. Gonzalez | Chief Marketing Officer & Founder | Leadership |
Andrey Svyachenovskiy | Director Of Engineering, Websites | Leadership |
Jake Lazarus | Head Of Product | Leadership |
Christel Chan | Head Of CX | Leadership |
Sam Corrigan | Head Of Channel Partnerships | Leadership |
Lindsey Gladstone | VP Of Marketing | Leadership |
Julie Dippenaar | People Experience Specialist | Team |
Miloš Gavrilović | Principal Engineer | Team |
Courtney Claiborne | People Ops Manager | Team |
Kyle Cyr | Multi-Media Lead | Team |
Breanna Ball | Designer | Team |
Bairon Aguila | Manager of Infrastructure & Security | Team |
9 more people are available in the full profile.
Complete people profiles for Snappy Kraken
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Snappy Kraken
Snappy Kraken has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Advisor Websites.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based marketing and CRM solutions are provided for financial advisers. | advisorwebsites.com | Vancouver, Canada | 2002 | May 2022 | •••• |
Complete acquisition details for Snappy Kraken
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Timeline of Snappy Kraken
4 dated milestones of Snappy Kraken across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Snappy Kraken is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series A, of $6.0M.
- Acquisition Acquires Advisor Websites.
Competitors of Snappy Kraken
Snappy Kraken has 3 listed competitors in our database, 2 of them funded. They include Cardlytics, FMG Suite and Katabat.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cardlytics.com | 2008 | Atlanta, United States | $178M | 389 | Card-linked marketing solutions are provided to banks and financial institutions. | |
| fmgsuite.com | 2011 | San Diego, United States | 294 | An omnichannel marketing platform is offered for financial advisors. | ||
| katabat.com | 2006 | Wilmington, United States | $21.72M | Multi-industry omnichannel marketing automation solutions are delivered for enterprises. |
Detailed competitors of Snappy Kraken
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Web traffic of Snappy Kraken
The website of Snappy Kraken (snappykraken.com) receives about 12.2K visits a month and ranks #1,834,052 among all websites worldwide, #6,109 in Insurance.
- Monthly visits12.2K
▼ 1.9% vs previous month
- Unique visitors5.4K
per month
- Global rank#1,834,052
among all websites
- Category rank#6,109
Finance · Insurance
- Bounce rate35%
- Pages per visit2.0
- Average visit33 sec
- DevicesDesktop 54% · Mobile 46%
Websites whose visitors overlap most with Snappy Kraken. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
leadconcepts.com | leadconcepts.com | 100% | #3,217,665 | – | |
| fmgsuite.com | 68% | 181.8K | #180,275 | View details |
Top companies in MarketingTech
3 companies that operate in the same segment as Snappy Kraken (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about Snappy Kraken
Snappy Kraken was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Snappy Kraken is headquartered in Ormond Beach, United States. It is registered at Ormond Beach, Florida, United States.
Snappy Kraken is a funded company, having raised a total of $10.6M across 3 funding rounds to date. The company's 1st funding round was a Series A of $1M, raised on Oct 2017.
Snappy Kraken was founded in 2016 and is headquartered in Ormond Beach, United States. A platform is offered for financial advisors in the marketing sector to plan, create, manage, and optimize campaigns. Compliance-approved or custom content is utilized to connect with prospects, nurture leads, and convert customers into long-term clients. Services encompass content creation, automation, website design, and texting functionalities.
Snappy Kraken's top competitors include Cardlytics, FMG Suite and Katabat.
Snappy Kraken offers AI-Powered Email Builder, Campaigns Platform, Convos Text Messaging, Websites, and Marketing Hub.
Snappy Kraken has made 1 acquisition, including Advisor Websites.
Snappy Kraken has 4 investors. Key investors include Flyover Capital, Marty Bicknell, FINTOP, and 1248 Holdings.