About So Good So You
So Good So You is a company based in Minneapolis (United States) founded in 2014. So Good So You has raised $17.6 million across 3 funding rounds from investors including Prelude Growth Partners. So Good So You offers products and services including Immunity Shots, Energy Shots, Detox Shots, and Digestion Shots. So Good So You operates in a competitive market with competitors including Lemon Perfect, Evolution Fresh, Purity Organic, Pressed and Pure Green, among others.
- Headquarter Minneapolis, United States
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website sogoodsoyou.com
- Social LinkedIn Facebook Instagram
- Total Equity Funding$17.6M (USD)
in 3 rounds
- Latest Funding Round$14.5M (USD), Series A
Nov 2020
- Investors
Products & Services of So Good So You
So Good So You offers a comprehensive portfolio of products and services, including Immunity Shots, Energy Shots, Detox Shots, and Digestion Shots.
Juice shots with ingredients like ginger for immune support.
Juice shots containing caffeine for energy enhancement.
Juice shots powered by spirulina for detoxification benefits.
Juice shots with apple cider vinegar for digestive aid.
Funding Insights of So Good So You
So Good So You has successfully raised a total of $17.6M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $14.5 million completed in November 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17.6M
- Total Rounds 3
- Last Round Series A — $14.5M
- First Round $1.55M
(Oct 2016)
- Investors Count 1
All 3 funding rounds of So Good So You with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2020 | $14.5M | Series A | – | Prelude Growth Partners | – |
| Oct 2016 | $1.55M | Seed | – | – | – |
| Oct 2016 | $1.55M | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in So Good So You
So Good So You has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Prelude Growth Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment support is provided to category-disrupting consumer brands. | – | preludegrowth.com | New York, United States |
Investor details for So Good So You
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of So Good So You
4 people are tracked at So Good So You (3 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Eric Hall | Co-Founder & CEO | Leadership |
Rita Katona | Chief Brand & Innovation Officer | Leadership |
Kathy Rodriguez | Chief Operating Officer | Leadership |
Molly Flores | Digital Marketing Manager | Team |
Complete people profiles for So Good So You
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of So Good So You
3 dated milestones of So Good So You across 6 years, from founding to its latest funding, stage changes and deals.
- Founded So Good So You is founded.
- Funding First funding round of $1.6M.
- Funding Latest funding round, Series A, of $14.5M.
Competitors of So Good So You
So Good So You operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lemon Perfect, Evolution Fresh, Purity Organic, Pressed and Pure Green, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lemonperfect.com | 2017 | Hermosa Beach, United States | $92.9M | 84 | Cold-pressed lemon water is branded and distributed by Lemon Perfect. | |
| evolutionfresh.com | 1992 | Monrovia, United States | $14.85M | – | Cold-pressed juices in various flavors are manufactured by Evolution Fresh. | |
| purityorganic.com | 2003 | San Francisco, United States | $6.76M | – | Organic tree fruit marketer | |
| pressed.com | 2010 | Los Angeles, United States | $6.95M | 567 | Brand of cold-pressed Juices, smoothies & plant-based foods | |
| puregreen.com | 2014 | New York, United States | $1.12M | – | Pure Green is engaged in providing health-focused beverages and foods. | |
| sunnyd.com | 1963 | Stamford, United States | – | 425 | Cold-pressed juices are branded and distributed by SunnyD. | |
| appleandeve.com | 1975 | New York, United States | – | 74 | Fruit juices are manufactured and supplied by Apple & Eve. | |
| foragerproject.com | 2013 | San Francisco, United States | – | 77 | Cold-pressed juices and plant-based dairy alternatives are produced and distributed. | |
| viveorganic.com | 2015 | Los Angeles, United States | $40.6M | – | Brand of cold-pressed juices |
Detailed competitors of So Good So You
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of So Good So You
The website of So Good So You (sogoodsoyou.com) receives about 17.1K visits a month.
- Monthly visits17.1K
▲ 56.4% vs previous month
Websites whose visitors overlap most with So Good So You. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| viveorganic.com | 100% | 56.1K | #642,055 | View details | |
brodandtaylor.com | brodandtaylor.com | 86% | – | – | – |
Latest news on So Good So You
Complete news archive for So Good So You
Full article history, source details, and older brand coverage require an active premium plan.
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Similar companies to So Good So You
10 companies that operate in the same segment as So Good So You (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Frequently Asked Questions about So Good So You
So Good So You was founded in 2014 and raised its 1st funding round 2 years after it was founded.
So Good So You is headquartered in Minneapolis, United States. It is registered at Minneapolis, Minnesota, United States.
So Good So You is a funded company, having raised a total of $17.6M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.55M, raised on Oct 2016.
So Good So You was founded in 2014 in Minneapolis, United States, within the food and beverage sector. Organic and non-GMO ingredients are used to create cold-pressed juices, coffee and tea-based drinks, shots, and baby drinks. Products are sold through online channels, retailers, and independent grocers, with distribution focused on major U.S. cities. Operations emphasize quality sourcing and accessibility for health-oriented consumers.
So Good So You's top competitors include Lemon Perfect, Evolution Fresh and SunnyD.
So Good So You offers Immunity Shots, Energy Shots, Detox Shots, and Digestion Shots.
So Good So You has 1 investor. Key investors include Prelude Growth Partners.