Society Brands

Canton, United States Founded: 2020 • Age: 6 yrs
Society Brands is focused on clean, toxin-free wellness products.
Annual revenue - Latest available
Total funding $230.0M 3 rounds
Employees - Tracked headcount
Investors 4 Known backers
Products 5 Services tracked
Competitors 9 Brand Intelligence

About Society Brands

Society Brands is a company based in Canton (United States) founded in 2020 by Shawn Dougherty, Justin Sirpilla, and Michael Sirpilla. It operates as a Direct-to-Consumer (D2C) and Two-Sided Marketplace. Society Brands has raised $230 million across 3 funding rounds from investors including Gullane Capital Partners, Callais Capital Management and North Coast Ventures. Society Brands has completed 8 acquisitions, including Barnesmith, Clarifion and Cleanomic. Society Brands offers products and services including Primal Life Organics, Clarifion, Vitality Now, Club EarlyBird, and Cleanomic. Society Brands operates in a competitive market with competitors including TechStyle, THG, Merama, Mensa Brands and GlobalBees, among others.

  • Headquarter Canton, United States
  • Founders Shawn Dougherty, Justin Sirpilla, Michael Sirpilla
  • Sectors
    Technology
    Retail
  • Phone
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  • Website
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  • Social
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Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $230 M (USD)

    in 3 rounds

  • Latest Funding Round
    $25 M (USD), Series D

    Oct 17, 2023

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
    Barnesmith

    & 7 more

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Products & Services of Society Brands

Society Brands offers a comprehensive portfolio of products and services, including Primal Life Organics, Clarifion, Vitality Now, Club EarlyBird, and Cleanomic.

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Category locked
Primary

Toxin-free solutions for dental, skin, body care provided.

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Innovative air purification solutions using ionization technology offered.

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Premium natural supplements for health and wellness provided.

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Morning beverage with natural caffeine for energy offered.

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Eco-friendly cleaning products reducing plastic waste are provided.

People of Society Brands

Headcount 10-50
Employee Profiles 13
Employee Profiles
People
Laurent Truc
EVP, M&A
People
Charles Turner III
Mergers And Acquisitions Associate
People
Chad Janssen
Director Of Demand Planning
People
Jordan Triezenberg
Chief Financial Officer

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Funding Insights of Society Brands

Society Brands has successfully raised a total of $230M across 3 strategic funding rounds. The most recent funding activity was a Series D round of $25 million completed in October 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Society Brands

Society Brands has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Gullane Capital Partners, Callais Capital Management and North Coast Ventures.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Family office focused on multiple sectors
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Early-stage capital is provided for SaaS startups by North Coast Ventures.
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Diversified debt and equity investments are managed by i80 Group.
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Investor details for Society Brands

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  • Investor locations
  • Funding rounds
  • Participation history

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Investments & Acquisitions by Society Brands

Society Brands has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include Barnesmith, Clarifion and Cleanomic.

Investments
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Investment portfolio details for Society Brands

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  • Portfolio identities
  • Transaction dates
  • Round details
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Air ionization-based purifiers are sold via an online platform.
Locked Locked 2019 Locked
Morning cocktails and sweetened products are provided via subscription.
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Planet-friendly home cleaning products are sold through an online platform.
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Complete acquisition details for Society Brands

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  • Acquired stakes
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  • Domains and locations

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Financial Statements - Society Brands

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Detailed financials for Society Brands

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  • Profit trends
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Society Brands Comparisons

Society Brands Primary company
Description
Society Brands is focused on clean, toxin-free wellness prod...
Location
Canton, United States
Founded Year
2020
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Society Brands

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Competitors of Society Brands

Society Brands operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TechStyle, THG, Merama, Mensa Brands and GlobalBees, among others.

Company Name Domain Founded year HQ Location Description
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Membership commerce solutions for fashion businesses are provided.
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Digital consumer brands are acquired and enabled by technology platform.
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Platform acquiring eCommerce businesses
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Crafts global health and wellness brands for digital platforms.
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Direct-to-consumer brands are built and scaled through a technology platform.
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Investment and scaling of D2C lifestyle brands are facilitated.
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Detailed competitors of Society Brands

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  • Domains and locations
  • Full company profiles
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Latest news on Society Brands

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Complete news archive for Society Brands

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Frequently Asked Questions about Society Brands

Society Brands was founded in 2020 and raised its 1st funding round 2 years after it was founded.

Society Brands is headquartered in Canton, United States. It is registered at Canton, Ohio, United States.

Michael Sirpilla is the current CEO of Society Brands. They have also founded this company.

Society Brands is a funded company, having raised a total of $230M across 3 funding rounds to date.

Society Brands is engaged in building a portfolio of health and personal care brands centered on clean, toxin-free products. The company operates in sectors such as functional foods, skincare, air care, and home cleaning. Innovative solutions are provided to support total well-being, ensuring safe and effective products for consumers. Brands under its umbrella are transformed to meet high standards of clean living, making holistic solutions accessible for mind, body, and home care.

Society Brands's top competitors include Mensa Brands, THG and TechStyle.

Society Brands offers Primal Life Organics, Clarifion, Vitality Now, Club EarlyBird, and Cleanomic.

Society Brands has made 8 acquisitions, including Barnesmith, Clarifion, and Cleanomic.

Society Brands has 4 investors. Key investors include Gullane Capital Partners, Callais Capital Management, North Coast Ventures, and i80 Group.

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