About Sociolla
Sociolla is a company based in Jakarta (Indonesia) founded in 2014 by Christopher Madiam, John Marco Rasjid, and Chrisanti Indiana was acquired by General Atlantic in December 2025.. Sociolla has raised $170 million across 8 funding rounds from investors including Sinar Mas, General Atlantic and Temasek. Sociolla operates in a competitive market with competitors including Perfect Beauty, Makeupuccino, ASFINDO STORE, BeWell and Zataru, among others.
- Headquarter Jakarta, Indonesia
- Founders Christopher Madiam, John Marco Rasjid, Chrisanti Indiana
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Sectors
Healthcare
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Social Bella International Pte Ltd
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Annual Revenue
$62.76 M44as on Dec 31, 2021
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Net Profit
$-54.8 M-156as on Dec 31, 2021
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EBITDA
$-54.4 M-158as on Dec 31, 2021
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Total Equity Funding
$170 M (USD)
in 8 rounds
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Latest Funding Round
$60 M (USD), Series E
Oct 11, 2022
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Investors
Sinar Mas
& 13 more
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Employee Count
Employee Count
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Acquired by
General Atlantic
(Dec 23, 2025)
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Funding Insights of Sociolla
Sociolla has successfully raised a total of $170M across 8 strategic funding rounds. The most recent funding activity was a Series E round of $60 million completed in October 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Series E — $60.0M
- First Round First Round
- Investors Count 13
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2022 | Amount | Series E - Sociolla | Valuation | L Catterton , Temasek | |
| May, 2021 | Amount | Series E - Sociolla | Valuation | L Catterton | |
| Jul, 2020 | Amount | Series E - Sociolla | Valuation | Temasek |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Sociolla
Sociolla has secured backing from 14 investors, including venture fund and institutional investors. Prominent investors backing the company include Sinar Mas, General Atlantic and Temasek. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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L Catterton is recognized as a leading consumer-focused private equity group.
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Founded Year | Domain | Location | |
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Venture capital investments in early and growth-stage companies across Southeast Asia and India, focusing on technology sectors.
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Founded Year | Domain | Location | |
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Private equity and debt investments are made across multiple sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Sociolla
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Sociolla
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sociolla Comparisons
Competitors of Sociolla
Sociolla operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Perfect Beauty, Makeupuccino, ASFINDO STORE, BeWell and Zataru, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online platform selling beauty products like makeup, skincare, and hair care essentials.
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| domain | founded_year | HQ Location |
Operates an e-commerce store offering a wide range of multi-category beauty products.
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| domain | founded_year | HQ Location |
Online retail platform offering a wide range of multi-category beauty products.
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| domain | founded_year | HQ Location |
Multi-category beauty products are retailed online by BeWell.
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| domain | founded_year | HQ Location |
Online retailer of authentic perfumes, cosmetics, and beauty products in Indonesia.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Sociolla
Frequently Asked Questions about Sociolla
When was Sociolla founded?
Sociolla was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Where is Sociolla located?
Sociolla is headquartered in Jakarta, Indonesia. It is registered at Jakarta, Jakarta, Indonesia.
Is Sociolla a funded company?
Sociolla is a funded company, having raised a total of $170M across 8 funding rounds to date. The company's 1st funding round was a Series E of $58M, raised on Jun 01, 2015.
What is the annual revenue of Sociolla?
Annual revenue of Sociolla is $62.76M as on Dec 31, 2021.
What does Sociolla do?
Sociolla was founded in 2014 in Jakarta, Indonesia, as an online retailer in the beauty sector. A wide range of products is offered, including makeup, skincare, hair care, nail and eye items, and fragrances. The catalog features brands such as Avene, Avoskin, and Ariul. Operations are centered on e-commerce distribution to customers in the region.
Who are the top competitors of Sociolla?
Sociolla's top competitors include BeWell, Perfect Beauty and Makeupuccino.
Who are Sociolla's investors?
Sociolla has 14 investors. Key investors include Sinar Mas, General Atlantic, Temasek, istyle, and L Catterton.