About Sociolla
Sociolla is a company based in Jakarta (Indonesia) founded in 2014 by Christopher Madiam, John Marco Rasjid, and Chrisanti Indiana was acquired by General Atlantic in December 2025. Sociolla has raised $170 million across 8 funding rounds from investors including Sinar Mas, General Atlantic and Temasek. Sociolla operates in a competitive market with competitors including Perfect Beauty, Makeupuccino, ASFINDO STORE, BeWell and Zataru, among others.
- Headquarter Jakarta, Indonesia
- Founders Christopher Madiam, John Marco Rasjid, Chrisanti Indiana
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Sectors
Healthcare
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Email
Locked
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Social Bella International Pte Ltd
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Annual Revenue
$62.76 M (USD)44as on Dec 31, 2021
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Net Profit
-$54.8 M (USD)-156as on Dec 31, 2021
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EBITDA
-$54.4 M (USD)-158as on Dec 31, 2021
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Total Equity Funding
$170 M (USD)
in 8 rounds
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Latest Funding Round
$60 M (USD), Series E
Oct 11, 2022
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Investors
Sinar Mas
& 13 more
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Employee Count
Not available
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Acquired by
General Atlantic
(Dec 23, 2025)
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People of Sociolla
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Funding Insights of Sociolla
Sociolla has successfully raised a total of $170M across 8 strategic funding rounds. The most recent funding activity was a Series E round of $60 million completed in October 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Sociolla
Sociolla has secured backing from 14 investors, including venture fund and institutional investors. Prominent investors backing the company include Sinar Mas, General Atlantic and Temasek.
| Investor | Description | Founded Year | Domain | Location |
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L Catterton is recognized as a leading consumer-focused private equity group.
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Venture capital investments in early and growth-stage companies across Southeast Asia and India, focusing on technology sectors.
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Private equity and debt investments are made across multiple sectors.
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Investor details for Sociolla
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Investments & Acquisitions by Sociolla
Investment portfolio details for Sociolla
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Financial Statements - Sociolla
Detailed financials for Sociolla
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Sociolla Comparisons
Peer comparison for Sociolla
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Competitors of Sociolla
Sociolla operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Perfect Beauty, Makeupuccino, ASFINDO STORE, BeWell and Zataru, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Online platform selling beauty products like makeup, skincare, and hair care essentials.
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Operates an e-commerce store offering a wide range of multi-category beauty products.
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Online retail platform offering a wide range of multi-category beauty products.
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Multi-category beauty products are retailed online by BeWell.
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Online retailer of authentic perfumes, cosmetics, and beauty products in Indonesia.
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Detailed competitors of Sociolla
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Latest news on Sociolla
Complete news archive for Sociolla
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Frequently Asked Questions about Sociolla
Sociolla was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Sociolla is headquartered in Jakarta, Indonesia. It is registered at Jakarta, Jakarta, Indonesia.
Sociolla is a funded company, having raised a total of $170M across 8 funding rounds to date.
Annual revenue of Sociolla is $62.76M as on Dec 31, 2021.
Sociolla was founded in 2014 in Jakarta, Indonesia, as an online retailer in the beauty sector. A wide range of products is offered, including makeup, skincare, hair care, nail and eye items, and fragrances. The catalog features brands such as Avene, Avoskin, and Ariul. Operations are centered on e-commerce distribution to customers in the region.
Sociolla's top competitors include BeWell, Perfect Beauty and Makeupuccino.
Sociolla has 14 investors. Key investors include Sinar Mas, General Atlantic, Temasek, istyle, and L Catterton.