About Sociolla
Sociolla is a company based in Jakarta (Indonesia) founded in 2014 by Christopher Madiam, John Marco Rasjid, and Chrisanti Indiana was acquired by General Atlantic in December 2025. Sociolla has raised $170 million across 8 funding rounds from investors including Sinar Mas, General Atlantic and Temasek. Sociolla operates in a competitive market with competitors including Perfect Beauty, Makeupuccino, ASFINDO STORE, BeWell and Zataru, among others.
- Headquarter Jakarta, Indonesia
- Founders Christopher Madiam, John Marco Rasjid, Chrisanti Indiana
- SectorsHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website sociolla.com
- Social LinkedIn X Facebook
- Acquired by General Atlantic (Dec 2025)
- Legal Name Social Bella International Pte Ltd
- Annual Revenue$62.76 M (USD)44as on Dec 31, 2021
- Net Profit-$54.8 M (USD)-156as on Dec 31, 2021
- EBITDA-$54.4 M (USD)-158as on Dec 31, 2021
- Total Equity Funding$170M (USD)
in 8 rounds
- Latest Funding Round$60M (USD), Series E
Oct 2022
- InvestorsSinar Mas
& 13 more
- Acquired byGeneral Atlantic
(Dec 2025)
Funding Insights of Sociolla
Sociolla has successfully raised a total of $170M across 8 strategic funding rounds. The most recent funding activity was a Series E round of $60 million completed in October 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $170M
- Total Rounds 8
- Last Round Series E — $60M
- Investors Count 13
All 8 funding rounds of Sociolla with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2022 | $60M | Series E | – | L Catterton, Temasek | |
| May 2021 | – | Series E | – | L Catterton | |
| Jul 2020 | $58M | Series E | – | Temasek | |
| Aug 2019 | $40M | Series D | – | Temasek, East Ventures | |
| May 2018 | $12M | Series C | – | East Ventures, Sinar Mas | |
| Jan 2017 | – | Series B | – | Istyle | |
| Nov 2015 | – | Series A | – | Venturra Capital | |
| Jun 2015 | – | Seed | – | East Ventures | – |
14 investors in total: 14 institutional.
Investors in Sociolla
Sociolla has secured backing from 14 investors, including venture fund and institutional investors. Prominent investors backing the company include Sinar Mas, General Atlantic and Temasek.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
L Catterton is recognized as a leading consumer-focused private equity group. | – | lcatterton.com | Greenwich, United States | |
Venture capital investments in early and growth-stage companies across Southeast Asia and India, focusing on technology sectors. | – | jungle.vc | - | |
Private equity and debt investments are made across multiple sectors. | – | indiescp.com | Singapore, Singapore | |
Venture capital firm investing in Southeast Asian startups and publishing reports on technology and sustainability. | – | east.vc | - | |
An investment platform is provided for diverse sectors and geographies. | 1974 | temasek.com.sg | Singapore, Singapore | |
Government-backed investments are directed toward healthcare, fintech, and various sectors. | – | edbi.com | Singapore, Singapore | |
Growth-stage companies are invested in by this venture capital fund. | – | pavilioncapital.com | New York, United States | |
Corporate-backed venture capital firm focused on SaaS, Adtech, and multiple sectors | – | yj-capital.co.jp | Tokyo, Japan | |
Limited information is provided about UOB Venture Management. | – | uobvm.com.sg | Singapore, Singapore | |
Early-stage tech-focused venture capital firm investing primarily in Southeast Asia | – | venturra.com | Jakarta, Indonesia |
Investor details for Sociolla
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Sociolla
7 people are tracked at Sociolla (4 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Christopher Madiam | Co-Founder & COO & President | Leadership |
John Marco Rasjid | Co-Founder | Leadership |
Chrisanti Indiana | Co-Founder & CMO | Leadership |
Rajesh Soni | Chief Product And Technology Officer | Leadership |
David Immanuel Widagdo | Software Engineer (full Stack) | Team |
Rizan Qardafil | Software Engineer - Non E-commerce | Team |
Heeral Dataulia | SDE | Team |
Complete people profiles for Sociolla
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Sociolla
4 dated milestones of Sociolla across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Sociolla is founded.
- Funding First funding round.
- Funding Latest funding round, Series E, of $60.0M.
- Exit Acquired by General Atlantic.
Competitors of Sociolla
Sociolla operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Perfect Beauty, Makeupuccino, ASFINDO STORE, BeWell and Zataru, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| perfectbeauty.id | 2014 | Jakarta, Indonesia | – | – | Online platform selling beauty products like makeup, skincare, and hair care essentials. | |
| makeupuccino.com | 2013 | Bandung, Indonesia | – | – | Operates an e-commerce store offering a wide range of multi-category beauty products. | |
| asfindo.com | 2019 | Jakarta, Indonesia | – | – | Online retail platform offering a wide range of multi-category beauty products. | |
| bewell.id | 2020 | Jakarta, Indonesia | – | – | Multi-category beauty products are retailed online by BeWell. | |
| zataru.com | 2015 | Jakarta, Indonesia | – | – | Online retailer of authentic perfumes, cosmetics, and beauty products in Indonesia. | |
| cantikid.com | 2021 | Kebayoran Baru, Indonesia | – | – | Manages an e-commerce store offering multi-category beauty products. | |
| joancorner.com | 2008 | Jakarta, Indonesia | – | – | Online platform selling authentic international beauty brands and care products. | |
| playbysomethinc.com | 2019 | Kalideres, Indonesia | – | – | Offers skincare, makeup, and beauty tools online with affordable pricing and promotions. |
Detailed competitors of Sociolla
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Sociolla
The website of Sociolla (sociolla.com) receives about 599.3K visits a month and ranks #77,508 among all websites worldwide, #3,856 in Beauty and Cosmetics.
- Monthly visits599.3K
▲ 8.7% vs previous month
- Unique visitors275.5K
per month
- Global rank#77,508
among all websites
- Category rank#3,856
Lifestyle · Beauty and Cosmetics
- Bounce rate54%
- Pages per visit4.2
- Average visit1 min 53 sec
- DevicesDesktop 18% · Mobile 83%
Websites whose visitors overlap most with Sociolla. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
sephora.co.id | sephora.co.id | 100% | – | #138,913 | – |
soco.id | soco.id | 98% | – | #92,712 | – |
| laneige.com | 72% | 680.7K | #61,823 | View details | |
nihonmart.id | nihonmart.id | 72% | – | #895,249 | – |
ofelia.vn | ofelia.vn | 72% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Sociolla
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Sociolla
Complete news archive for Sociolla
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Sociolla
10 companies that operate in the same segment as Sociolla (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 103.18 M | USD 1.07 B | 10,990 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.95 M | – | – | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
Online brand offering multi-category natural skin care and makeup products | 2016 | Gurugram, Haryana, India | USD 141.36 M | USD 182.2 M | 864 | |
Multi-category organic grooming products for men are offered online. | 2015 | Gurugram, Haryana, India | USD 10.98 M | USD 13.91 M | 264 |
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Frequently Asked Questions about Sociolla
Sociolla was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Sociolla is headquartered in Jakarta, Indonesia. It is registered at Jakarta, Jakarta, Indonesia.
Sociolla is a funded company, having raised a total of $170M across 8 funding rounds to date.
Annual revenue of Sociolla is $62.76M as on Dec 31, 2021.
Sociolla was founded in 2014 in Jakarta, Indonesia, as an online retailer in the beauty sector. A wide range of products is offered, including makeup, skincare, hair care, nail and eye items, and fragrances. The catalog features brands such as Avene, Avoskin, and Ariul. Operations are centered on e-commerce distribution to customers in the region.
Sociolla's top competitors include BeWell, Perfect Beauty and Makeupuccino.
Sociolla has 14 investors. Key investors include Sinar Mas, General Atlantic, Temasek, istyle, and L Catterton.
Sociolla operates through Social Bella International Pte Ltd.
Yes. Sociolla was acquired by General Atlantic in December 2025.
The website of Sociolla receives about 599 thousand visits a month and ranks #77,508 among all websites worldwide.