About Soft Goat
Soft Goat is a Retail company based in Stockholm (Sweden) founded in 2011 by Erik Magnuson, and was acquired by Stella Capital in March 2022. It operates as an internet first brand offering eco-friendly winter wear for men and women. Its website softgoat.com draws about 99 thousand monthly visits. Soft Goat offers products and services including Brushed Knits, Sweaters, Cardigans, and Jackets. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its legal entity is SOFTGOAT AB.
Company details
Soft Goat was established in 2011 in Stockholm, Sweden, as an internet-first brand focused on eco-friendly winter clothing. A range of products, including sweaters, hoodies, pants, and accessories such as gloves and scarves, is provided for men and women. Operations emphasize sustainable materials, with contributions made to non-profits like Project Playground. The catalog extends to items like socks and beanies, all distributed via the online domain softgoat.com.
- Headquarters Stockholm, Sweden
- Founders Erik Magnuson
- Stage Acquired
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website softgoat.com/us
- Social LinkedIn X Facebook Instagram
- Acquired by Stella Capital (Mar 2022)
- Legal Name Softgoat Ab
- Investors
- Acquired byStella Capital
(Mar 2022)
Products & Services of Soft Goat
Soft Goat offers a comprehensive portfolio of products and services, including Brushed Knits, Sweaters, Cardigans, and Jackets.
Soft knitwear designed for comfort and versatility in daily use
High-quality sweaters made from certified cashmere materials
Versatile cardigans suitable for various occasions and seasons
Durable jackets blending style with functional warmth
Investors in Soft Goat
Soft Goat has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Stella Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Stella Capital is engaged in investing in growth-stage tech companies. | – | stellacapital.se | Stockholm, Sweden |
Investor details for Soft Goat
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- Complete investor list
- Round participation
- Investor portfolios
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People of Soft Goat
1 people are tracked at Soft Goat (1 in leadership).
| Name | Role | Group |
|---|---|---|
Erik Magnuson | Co-Founder | Leadership |
Complete people profiles for Soft Goat
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Timeline of Soft Goat
2 dated milestones of Soft Goat across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Soft Goat is founded.
- Exit Acquired by Stella Capital.
Web traffic of Soft Goat
The website of Soft Goat (softgoat.com) receives about 99.1K visits a month.
- Monthly visits99.1K
▼ 9.3% vs previous month
Websites whose visitors overlap most with Soft Goat. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
maisoncashmere.de | maisoncashmere.de | 100% | – | – | – |
| bymalenebirger.com | 100% | 680.7K | #336,811 | View details | |
wakakuu.com | wakakuu.com | 99% | – | #304,083 | – |
| grana.com | 98% | 8.9K | #2,530,453 | View details | |
gobicashmere.com | gobicashmere.com | 97% | – | #148,276 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Soft Goat
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as Soft Goat (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 719 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Vilnius County, Lithuania | USD 872.04 M | USD 2 M | 4,595 | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 |
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Frequently Asked Questions about Soft Goat
Soft Goat was founded in 2011.
Soft Goat is headquartered in Stockholm, Sweden.
Soft Goat was established in 2011 in Stockholm, Sweden, as an internet-first brand focused on eco-friendly winter clothing. A range of products, including sweaters, hoodies, pants, and accessories such as gloves and scarves, is provided for men and women. Operations emphasize sustainable materials, with contributions made to non-profits like Project Playground. The catalog extends to items like socks and beanies, all distributed via the online domain softgoat.com.
Soft Goat offers Brushed Knits, Sweaters, Cardigans, and Jackets.
Soft Goat has 1 investor. Key investors include Stella Capital.
Soft Goat operates through Softgoat Ab.
Yes. Soft Goat was acquired by Stella Capital in March 2022.