Soofa

Cambridge, United States Founded: 2014 • Age: 12 yrs
Advertising agency services are provided digitally by Soofa.
Annual revenue - Latest available
Total funding $1.7M 3 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products 2 Services tracked
Competitors 11 Brand Intelligence

About Soofa

Soofa is a company based in Cambridge (United States) founded in 2014 by Jutta Friedrichs. Soofa has raised $1.68 million across 3 funding rounds from investors including Momenta, E14 Fund and Chris Lynch. Soofa offers products and services including Soofa Signs and City Messaging Boards. Soofa operates in a competitive market with competitors including JCDecaux, Ströer, Deako, Times OOH and Bidstack, among others.

  • Headquarter Cambridge, United States
  • Founders Jutta Friedrichs
  • Sectors
    Technology
    Energy & Utilities Business Services
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Changing Environments, Inc
Operational Areas
Technology → Internet of Things (IoT) & Connectivity
Energy & Utilities → Energy Storage & Efficiency
Technology → Internet of Things (IoT) & Connectivity
Business Services → Customer Experience & Marketing Services
Technology → Internet of Things (IoT) & Connectivity
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $1.68 M (USD)

    in 3 rounds

  • Latest Funding Round
  • Investors
    Momenta

    & 2 more

  • Employee Count
    Employee Count
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Products & Services of Soofa

Soofa offers a comprehensive portfolio of products and services, including Soofa Signs and City Messaging Boards.

Primary

Solar-powered digital signs for targeted outdoor ads and metrics.

Boards for real-time community messages and foot traffic analysis.

People of Soofa

Headcount 10-50
Employee Profiles 6
Board Members and Advisors 7
Employee Profiles
People
Erica Barrow
Controller
People
Toby Sturek
CEO
People
Jutta Friedrichs
Co-Founder & VP, Operations

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Board Members and Advisors
people
Billy Farina
Advisor
people
David Krupp
Advisor
people
Mike Regan
Advisor
people
Jeffrey Binder
Board Chair

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Funding Insights of Soofa

Soofa has successfully raised a total of $1.68M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round
  • First Round

    (03 Feb 2015)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2017 Amount Seed - Soofa Valuation Momenta
Feb, 2015 Amount Seed - Soofa Valuation

investors

Feb, 2015 Amount Seed - Soofa Valuation

investors

Investors in Soofa

Soofa has secured backing from 3 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Momenta, E14 Fund and Chris Lynch.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Industrial impact investments are driven by Momenta in critical sectors.
Founded Year Domain Location
Venture capital investments are made in MIT-affiliated startups.
Founded Year Domain Location

Chris Lynch

Angel investor focusing on Indian startups, tech enthusiast
Founded Year Domain Location

Investments & Acquisitions by Soofa

Investments

Financial Statements - Soofa

Soofa Comparisons

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Competitors of Soofa

Soofa operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as JCDecaux, Ströer, Deako, Times OOH and Bidstack, among others.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
JCDecaux is recognized as a leader in outdoor advertising.
domain founded_year HQ Location
Digital and outdoor advertising services are offered by Ströer.
domain founded_year HQ Location
Lighting control systems are provided for residential buildings.
domain founded_year HQ Location
Outdoor advertising network for mass and niche segments is operated.
domain founded_year HQ Location
In-game advertising platform is provided for developers and advertisers.
domain founded_year HQ Location
Marketing & communications company

Latest news on Soofa

Sofa announces CEO Toby Sturek
Digitalsignagetoday2 years ago
Soofa teams with Boston, releases air quality widget
Digitalsignagetoday2 years ago
Soofa announces Facebook integration in smart city kiosks
Digitalsignagetoday3 years ago

Frequently Asked Questions about Soofa

Soofa was founded in 2014 and raised its 1st funding round 1 year after it was founded.

Soofa is headquartered in Cambridge, United States. It is registered at Cambridge, Massachusetts, United States.

Soofa is a funded company, having raised a total of $1.68M across 3 funding rounds to date. The company's 1st funding round was a Seed of $675K, raised on Feb 03, 2015.

Soofa was founded in 2014 and operates as an advertising agency based in Cambridge, United States. Digital advertising solutions are delivered through its platform at soofadigital.com. Core activities focus on agency services for clients, with operations centered in the advertising sector. Leadership includes co-founder Jutta Friedrichs. The company maintains a presence in the U.S. market, supporting various advertising needs without specified international expansion.

Soofa's top competitors include GroupM, Deako and Ströer.

Soofa offers Soofa Signs and City Messaging Boards.

Soofa has 3 investors. Key investors include Momenta, E14 Fund, and Chris Lynch.

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