Soofa

Cambridge, United States Founded: 2014 • Age: 12 yrs
Advertising agency services are provided digitally by Soofa.
Request Access

About Soofa

Soofa is a company based in Cambridge (United States) founded in 2014 by Jutta Friedrichs.. Soofa has raised $1.68 million across 3 funding rounds from investors including Momenta, E14 Fund and Chris Lynch. Soofa offers products and services including Soofa Signs and City Messaging Boards. Soofa operates in a competitive market with competitors including JCDecaux, Ströer, Deako, Times OOH and Bidstack, among others.

  • Headquarter Cambridge, United States
  • Founders Jutta Friedrichs
  • Sectors
    Technology
    Energy & Utilities Business Services
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Changing Environments, Inc
Operational Areas
Technology → Internet of Things (IoT) & Connectivity
Energy & Utilities → Energy Storage & Efficiency
Technology → Internet of Things (IoT) & Connectivity
Business Services → Customer Experience & Marketing Services
Technology → Internet of Things (IoT) & Connectivity
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $1.68 M (USD)

    in 3 rounds

  • Latest Funding Round
  • Investors
    Momenta

    & 2 more

  • Employee Count
    Employee Count
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Soofa

Soofa offers a comprehensive portfolio of products and services, including Soofa Signs and City Messaging Boards. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Solar-powered digital signs for targeted outdoor ads and metrics.

Boards for real-time community messages and foot traffic analysis.

People of Soofa
Headcount 10-50
Employee Profiles 6
Board Members and Advisors 7
Employee Profiles
People
Erica Barrow
Controller
People
Toby Sturek
CEO
People
Jutta Friedrichs
Co-Founder & VP, Operations

Unlock access to complete

Board Members and Advisors
people
Billy Farina
Advisor
people
David Krupp
Advisor
people
Mike Regan
Advisor
people
Jeffrey Binder
Board Chair

Unlock access to complete

Funding Insights of Soofa

Soofa has successfully raised a total of $1.68M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round
  • First Round

    (03 Feb 2015)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2017 Amount Seed - Soofa Valuation Momenta
Feb, 2015 Amount Seed - Soofa Valuation

investors

Feb, 2015 Amount Seed - Soofa Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Soofa

Soofa has secured backing from 3 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Momenta, E14 Fund and Chris Lynch. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Industrial impact investments are driven by Momenta in critical sectors.
Founded Year Domain Location
Venture capital investments are made in MIT-affiliated startups.
Founded Year Domain Location

Chris Lynch

Angel investor focusing on Indian startups, tech enthusiast
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Soofa

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Soofa

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Soofa Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Soofa

Soofa operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as JCDecaux, Ströer, Deako, Times OOH and Bidstack, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
JCDecaux is recognized as a leader in outdoor advertising.
domain founded_year HQ Location
Digital and outdoor advertising services are offered by Ströer.
domain founded_year HQ Location
Lighting control systems are provided for residential buildings.
domain founded_year HQ Location
Outdoor advertising network for mass and niche segments is operated.
domain founded_year HQ Location
In-game advertising platform is provided for developers and advertisers.
domain founded_year HQ Location
Marketing & communications company
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Soofa

Sofa announces CEO Toby Sturek
Digitalsignagetoday2 years ago
Soofa teams with Boston, releases air quality widget
Digitalsignagetoday2 years ago
Soofa announces Facebook integration in smart city kiosks
Digitalsignagetoday3 years ago

Frequently Asked Questions about Soofa

When was Soofa founded?

Soofa was founded in 2014 and raised its 1st funding round 1 year after it was founded.

Where is Soofa located?

Soofa is headquartered in Cambridge, United States. It is registered at Cambridge, Massachusetts, United States.

Is Soofa a funded company?

Soofa is a funded company, having raised a total of $1.68M across 3 funding rounds to date. The company's 1st funding round was a Seed of $675K, raised on Feb 03, 2015.

What does Soofa do?

Soofa was founded in 2014 and operates as an advertising agency based in Cambridge, United States. Digital advertising solutions are delivered through its platform at soofadigital.com. Core activities focus on agency services for clients, with operations centered in the advertising sector. Leadership includes co-founder Jutta Friedrichs. The company maintains a presence in the U.S. market, supporting various advertising needs without specified international expansion.

Who are the top competitors of Soofa?

Soofa's top competitors include GroupM, Deako and Ströer.

What products or services does Soofa offer?

Soofa offers Soofa Signs and City Messaging Boards.

Who are Soofa's investors?

Soofa has 3 investors. Key investors include Momenta, E14 Fund, and Chris Lynch.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available