About Soofa
Soofa is a company based in Cambridge (United States) founded in 2014 by Jutta Friedrichs. Soofa has raised $1.68 million across 3 funding rounds from investors including Momenta, E14 Fund and Chris Lynch. Soofa offers products and services including Soofa Signs and City Messaging Boards. Soofa operates in a competitive market with competitors including JCDecaux, Ströer, Deako, Times OOH and Bidstack, among others.
- Headquarter Cambridge, United States
- Founders Jutta Friedrichs
- SectorsTechnologyEnergy & Utilities Business Services
- Website soofadigital.com
- Social LinkedIn X Facebook Instagram
- Legal Name Changing Environments, Inc
- Total Equity Funding$1.68M (USD)
in 3 rounds
- InvestorsMomenta
& 2 more
Products & Services of Soofa
Soofa offers a comprehensive portfolio of products and services, including Soofa Signs and City Messaging Boards.
Solar-powered digital signs for targeted outdoor ads and metrics.
Boards for real-time community messages and foot traffic analysis.
Funding Insights of Soofa
Soofa has successfully raised a total of $1.68M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.68M
- Total Rounds 3
- First Round $675,000
(Feb 2015)
- Investors Count 3
All 3 funding rounds of Soofa with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2017 | – | Seed | – | Momenta | – |
| Feb 2015 | $1M | Seed | – | – | – |
| Feb 2015 | $675,000 | Seed | – | – |
3 investors in total: 2 institutional and 1 angel.
Investors in Soofa
Soofa has secured backing from 3 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Momenta, E14 Fund and Chris Lynch.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Industrial impact investments are driven by Momenta in critical sectors. | – | momenta.one | Engelberg, Switzerland | |
Venture capital investments are made in MIT-affiliated startups. | – | e14fund.com | - | |
CL Chris Lynch | Angel investor focusing on Indian startups, tech enthusiast | – | unknown_632623e5dd764c7e8 | - |
Investor details for Soofa
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- Complete investor list
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People of Soofa
11 people are tracked at Soofa (2 in leadership, 7 in board & advisors, 2 in team).
| Name | Role | Group |
|---|---|---|
Jutta Friedrichs | Co-Founder | Leadership |
Toby Sturek | CEO | Leadership |
Billy Farina | Advisor | Board & advisors |
David Krupp | Advisor | Board & advisors |
Mike Regan | Advisor | Board & advisors |
Jeffrey Binder | Board Chair | Board & advisors |
Jeremy Sclar | Director | Board & advisors |
Mike Dee | Advisor | Board & advisors |
John Pearce | Director | Board & advisors |
Sam Ward | Unknown Role | Team |
Erica Barrow | Controller | Team |
Complete people profiles for Soofa
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Soofa
3 dated milestones of Soofa across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Soofa is founded.
- Funding First funding round of $675K.
- Funding Latest funding round, Seed,.
Competitors of Soofa
Soofa operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as JCDecaux, Ströer, Deako, Times OOH and Bidstack, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| jcdecaux.com | 1964 | – | – | 33 | JCDecaux is recognized as a leader in outdoor advertising. | |
| stroeer.de | 1990 | Cologne, Germany | – | – | Digital and outdoor advertising services are offered by Ströer. | |
| deako.com | 2015 | Seattle, United States | $65.14M | 21 | Lighting control systems are provided for residential buildings. | |
| timesooh.in | 2005 | Noida, India | $50.4M | 145 | Outdoor advertising network for mass and niche segments is operated. | |
| bidstack.com | 2015 | Shoreditch, United Kingdom | $11.52M | 71 | In-game advertising platform is provided for developers and advertisers. | |
| omnicomgroup.com | 1944 | New York, United States | – | 74,900 | Marketing & communications company | |
| groupm.com | 2003 | New York, United States | – | 3,723 | Provider of advertising services | |
| themeetgroup.com | 2005 | New Hope, United States | – | 231 | Provider of advertising services | |
| primedia.co.za | 1994 | Sandton, South Africa | – | – | Advertising and media services are provided across Africa. | |
| intersection.com | 2001 | New York, United States | $150M | 433 | Intersection is engaged in out-of-home advertising and public space communications. |
Detailed competitors of Soofa
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Web traffic of Soofa
The website of Soofa (soofadigital.com) receives about 2.2K visits a month.
- Monthly visits2.2K
▲ 26.3% vs previous month
Latest news on Soofa
Complete news archive for Soofa
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
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Similar companies to Soofa
10 companies that operate in the same segment as Soofa (Industrial IoT & Smart Manufacturing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | 2015 | San Francisco, California, United States | USD 915 M | USD 1.62 B | 3,500 | |
Cloud-based smart security cameras are manufactured for home use. | 1999 | Provo, Utah, United States | USD 172 M | USD 341.04 M | 11,275 | |
Cloud-based network infrastructure for IoT applications is provided. | 2004 | Boise, Idaho, United States | USD 154.85 M | USD 8.52 M | 165 | |
Wireless security platform for IoT applications is provided. | 2015 | Palo Alto, California, United States | USD 1.17 B | – | – | |
Blockchain-based connectivity for IoT applications is facilitated. | 2017 | Menlo Park, California, United States | USD 50 M | – | – | |
IoT connectivity platform from prototype to production is developed. | 2011 | San Francisco, California, United States | USD 134.87 M | – | 109 | |
Cloud-based smart locks for residential and commercial access are provided. | 2014 | New York, New York, United States | USD 158.55 M | USD 70.12 M | – | |
Keyless smart locks are developed for consumer and commercial applications. | 2015 | Singapore, Singapore | USD 32.28 M | – | – | |
Provider of cyber security solutions for asset visibility and threat management | 2000 | San Jose, California, United States | USD 120.28 M | USD 4.03 M | 136 | |
Mesh-based connectivity solutions for IoT applications are provided. | 2014 | San Francisco, California, United States | USD 90 M | – | – |
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Frequently Asked Questions about Soofa
Soofa was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Soofa is headquartered in Cambridge, United States. It is registered at Cambridge, Massachusetts, United States.
Soofa is a funded company, having raised a total of $1.68M across 3 funding rounds to date. The company's 1st funding round was a Seed of $675K, raised on Feb 2015.
Soofa was founded in 2014 and operates as an advertising agency based in Cambridge, United States. Digital advertising solutions are delivered through its platform at soofadigital.com. Core activities focus on agency services for clients, with operations centered in the advertising sector. Leadership includes co-founder Jutta Friedrichs. The company maintains a presence in the U.S. market, supporting various advertising needs without specified international expansion.
Soofa offers Soofa Signs and City Messaging Boards.
Soofa operates through Changing Environments, Inc.