About Southerland
Southerland is a Consumer company based in Nashville (United States) founded in 1893, and was acquired by 3Z Brands in December 2024. Hydraulic equipment for material handling and rock breaking is manufactured. Its focus areas include Consumer Goods, Home Furnishing Products, Home Textiles and Home Linen. Its competitors include Eight Sleep, Casper and Serta Simmons; 3 of its 3 listed competitors have raised funding.
Company details
Southerland was founded in 1893 in Nashville, United States, and operates in the manufacturing sector focused on hydraulic machinery. Equipment such as truck tipplers, rock breakers, scrapers, grabs, and specialized tools for bulk material handling and rock fragmentation is designed and produced in-house. Tailored solutions are provided for various industries, with after-sales service and support offered to customers.
- Headquarters Nashville, United States
- Stage Acquired
- SectorsConsumer
- Website southerlandsleep.com
- Social LinkedIn
- Acquired by 3Z Brands (Dec 2024)
Funding Insights of Southerland
- Total Rounds 1
- Last Round Unspecified — $7.59M
- First Round $7.59M
(Jan 2013)
All 1 funding rounds of Southerland with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2013 | $7.59M | Unspecified | – | – | – |
1 investors in total: 1 institutional.
Investors in Southerland
Southerland has secured backing from 1 investor. Prominent investors backing the company include 3Z Brands.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Manages and produces high-quality sleep brands and mattresses in Arizona. | 1995 | 3zbrands.com | Glendale, United States |
Investor details for Southerland
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Southerland
8 people are tracked at Southerland (6 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Jimmy Taylor | Director of Alternate Business Channels | Leadership |
Nicholas Hrkman II | Executive Vice President of Sales | Leadership |
Steve Rovnak | Vice President of Sales Southwest | Leadership |
L. Bryan Smith | CEO & President | Leadership |
Barry D. Elkins | Chief Financial Officer | Leadership |
Greg Wanninger | Regional Vice President of Sales | Leadership |
Rebecca Hare | Accounting Controller | Team |
Jim Nation | EVP, National Account Sales & International Licensing | Team |
Complete people profiles for Southerland
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Southerland
3 dated milestones of Southerland across 131 years, from founding to its latest funding, stage changes and deals.
- Founded Southerland is founded.
- Funding First funding round of $7.6M.
- Exit Acquired by 3Z Brands.
Competitors of Southerland
Southerland has 3 listed competitors in our database, 3 of them funded. They include Eight Sleep, Casper and Serta Simmons.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| eightsleep.com | 2014 | New York, United States | $323.07M | 61 | AI-enabled smart mattress covers and thermoregulated bedding are provided. | |
| casper.com | 2014 | New York, United States | $339.7M | 471 | Mattresses and bedding are provided by an internet-first brand. | |
| sertasimmons.com | 1875 | Doraville, United States | $12.6M | 3,730 | Manufacturer of mattresses and bedding products |
Detailed competitors of Southerland
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Southerland
The website of Southerland (southerlandsleep.com) receives about 9.1K visits a month.
- Monthly visits9.1K
▲ 221.8% vs previous month
Websites whose visitors overlap most with Southerland. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
sdmattress.com | sdmattress.com | 100% | #1,391,088 | – | |
| springwall.com | 91% | #3,564,279 | View details | ||
bondbedding.com | bondbedding.com | 74% | – | ||
suitesleep.com | suitesleep.com | 73% | #4,809,328 | – | |
furniturefair.net | furniturefair.net | 70% | #351,584 | – |
Top companies in Home & Living Products
3 companies that operate in the same segment as Southerland (Home & Living Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | 1,807 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 |
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Frequently Asked Questions about Southerland
Southerland was founded in 1893 and raised its 1st funding round 120 years after it was founded.
Southerland is headquartered in Nashville, United States. It is registered at Nashville, Tennessee, United States.
Southerland was founded in 1893 in Nashville, United States, and operates in the manufacturing sector focused on hydraulic machinery. Equipment such as truck tipplers, rock breakers, scrapers, grabs, and specialized tools for bulk material handling and rock fragmentation is designed and produced in-house. Tailored solutions are provided for various industries, with after-sales service and support offered to customers.
Southerland's top competitors include Eight Sleep, Casper and Serta Simmons.
Southerland has 1 investor. Key investors include 3Z Brands.
Yes. Southerland was acquired by 3Z Brands in December 2024.