About SplitMetrics
SplitMetrics is a company based in San Francisco (United States) founded in 2014.. SplitMetrics has completed 1 acquisition, including App Radar. SplitMetrics operates in a competitive market with competitors including InMobi, Tapjoy, User Testing, Vungle and AB Tasty, among others.
- Headquarter San Francisco, United States
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TechnologyMedia & Entertainment
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Latest Funding Round
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- Investments & Acquisitions
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Funding Insights of SplitMetrics
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Sep, 2018 | Amount | Seed - SplitMetrics | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in SplitMetrics
SplitMetrics has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Digital Future. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investments are made in Ukrainian seed and early-stage tech startups.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by SplitMetrics
SplitMetrics has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include App Radar. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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App store optimization tools are delivered via a cloud platform.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - SplitMetrics
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Splitmetrics Comparisons
Competitors of SplitMetrics
SplitMetrics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as InMobi, Tapjoy, User Testing, Vungle and AB Tasty, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Platform offering mobile ad network software
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Mobile advertising & monetization
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Automated usability testing and feedback for mobile experiences is provided.
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Mobile apps are promoted and monetized via in-app video trailers.
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Website content is optimized via A/B testing and multivariate analysis.
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| domain | founded_year | HQ Location |
Ads monetization platform based on mobile games
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Splitmetrics
Frequently Asked Questions about SplitMetrics
When was SplitMetrics founded?
SplitMetrics was founded in 2014 and raised its 1st funding round 4 years after it was founded.
Where is SplitMetrics located?
SplitMetrics is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
What does SplitMetrics do?
SplitMetrics helps mobile companies to increase the conversion of app store pages and decrease the cost of customer acquisition with AB testing of app icons, screenshots and other meta-data. Enables clients to create Facebook ads and analyze user behavior based on customer segments in real-time. Also supports integration with Adjust, Applsflyer, Tune, and other marketing analytics tools and platforms. Clientele includes Google, MSQRD, Rovio, Lovoo, and others.
Who are the top competitors of SplitMetrics?
SplitMetrics's top competitors include InMobi, User Testing and Tapjoy.
How many acquisitions has SplitMetrics made?
SplitMetrics has made 1 acquisition, including App Radar.
Who are SplitMetrics's investors?
SplitMetrics has 1 investor. Key investors include Digital Future.
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