Spruce

Austin, United States Founded: 2015 • Age: 11 yrs
On-demand local services are booked via an online marketplace.
Annual revenue - Latest available
Total funding $39.0M 4 rounds
Employees - Tracked headcount
Investors 9 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Spruce

Spruce is a company based in Austin (United States) founded in 2015 by Ben Johnson. It operates as a On-Demand Services and Two-Sided Marketplace. Spruce has raised $39 million across 4 funding rounds from investors including SoftBank, Sweat Equity Partners and Mercury Fund. Spruce has completed 1 acquisition, including The Minte. Spruce offers products and services including Housekeeping, Chores, and Turnover Management. Spruce operates in a competitive market with competitors including Thumbtack, Urban Company, Amenify, Schedulicity and Hidrent, among others.

  • Headquarter Austin, United States
  • Founders Ben Johnson
  • Sectors
    Business Services
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Spruce Services, Inc.
Operational Areas
Business Services → Event, Translation & Local Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $39 M (USD)

    in 4 rounds

  • Latest Funding Round
    $26 M (USD), Series B

    Jul 19, 2022

  • Investors
    SoftBank

    & 8 more

  • Employee Count
    Not available
  • Investments & Acquisitions
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Products & Services of Spruce

Spruce offers a comprehensive portfolio of products and services, including Housekeeping, Chores, and Turnover Management.

Product name locked
Category locked
Primary

Whole-house cleans and single room requests are provided.

Product name locked
Category locked
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Small tasks like laundry and organizing are handled.

Product name locked
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Full-service turnover management for rental properties is offered.

People of Spruce

Headcount 10-50
Employee Profiles 6
Employee Profiles
People
Shelby Woods
Senior Account Manager
People
Ash Bell
Chief Revenue Officer
People
Sarah Gold
VP Of Operations
People
Mark Kays
Senior QA Engineer II

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Funding Insights of Spruce

Spruce has successfully raised a total of $39M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $26 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Spruce

Spruce has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include SoftBank, Sweat Equity Partners and Mercury Fund.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity investments are made for buyouts and expansions.
Locked Locked Locked
Early-stage investments are directed toward US, India, and Canada firms.
Locked Locked Locked
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Investor details for Spruce

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Spruce

Spruce has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include The Minte.

Investments
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Investment portfolio details for Spruce

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Housekeeping and cleaning services for residential properties are offered.
Locked Locked 2017 Locked
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Complete acquisition details for Spruce

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  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Spruce

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Detailed financials for Spruce

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  • Profit trends
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Spruce Comparisons

Spruce Primary company
Description
On-demand local services are booked via an online marketplac...
Location
Austin, United States
Founded Year
2015
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Spruce

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Spruce

Spruce operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Thumbtack, Urban Company, Amenify, Schedulicity and Hidrent, among others.

Company Name Domain Founded year HQ Location Description
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App based platform to connect users with local service professionals
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Customers are connected with vetted professionals for on-demand home services.
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Provider of housekeeping services for multi-family apartments
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Local services are booked via an online scheduling platform.
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Local services marketplace connects users with professionals online.
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Detailed competitors of Spruce

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  • Domains and locations
  • Full company profiles
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Latest news on Spruce

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Complete news archive for Spruce

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Spruce

Spruce was founded in 2015 and raised its 1st funding round 3 years after it was founded.

Spruce is headquartered in Austin, United States. It is registered at Austin, Texas, United States.

Spruce is a funded company, having raised a total of $39M across 4 funding rounds to date.

Spruce is involved in offering on-demand home services through a mobile app. Services such as housekeeping, small chores, and turnover management for rental properties are provided. The company connects residents, property managers, and service professionals within high-end communities. Background-checked and insured professionals are utilized to ensure trust and quality. Operations are focused on enhancing resident satisfaction and supporting property renewal rates.

Spruce's top competitors include Urban Company, Thumbtack and Schedulicity.

Spruce offers Housekeeping, Chores, and Turnover Management.

Spruce has made 1 acquisition, including The Minte.

Spruce has 9 investors. Key investors include SoftBank, Sweat Equity Partners, Mercury Fund, Fitz Gate Ventures, and Seamless.

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