About Spruce
Spruce is a Business Services company based in Austin (United States) founded in 2015 by Ben Johnson. On-demand local services are booked via an online marketplace. It operates on a On-Demand Services and Two-Sided Marketplace model. Spruce has raised $39 million across 4 funding rounds from investors including SoftBank, Sweat Equity Partners and Mercury Fund. Spruce has completed 1 acquisition, including The Minte. Its website getspruce.com draws about 60 thousand monthly visits. Spruce offers products and services including Housekeeping, Chores, and Turnover Management. Its focus areas include Consumer Services, Home Services and Cleaning Services. Its legal entity is SPRUCE SERVICES, INC. Its competitors include Thumbtack, Amenify and Schedulicity; 3 of its 3 listed competitors have raised funding.
Company details
Spruce is involved in offering on-demand home services through a mobile app. Services such as housekeeping, small chores, and turnover management for rental properties are provided. The company connects residents, property managers, and service professionals within high-end communities. Background-checked and insured professionals are utilized to ensure trust and quality. Operations are focused on enhancing resident satisfaction and supporting property renewal rates.
- Headquarters Austin, United States
- Founders Ben Johnson
- SectorsBusiness Services
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Phone•••• ••••
- Website getspruce.com
- Social LinkedIn X Facebook YouTube
- Legal Name Spruce Services, Inc.
Products & Services of Spruce
Spruce offers a comprehensive portfolio of products and services, including Housekeeping, Chores, and Turnover Management.
Whole-house cleans and single room requests are provided.
Small tasks like laundry and organizing are handled.
Full-service turnover management for rental properties is offered.
Apps and channels of Spruce
Spruce publishes 2 mobile apps with over 10K+ downloads; its YouTube channel Spruce has 80 subscribers and 12 videos.
Videos from Spruce
The most watched videos on Spruce's YouTube channel, Spruce (80 subscribers). Click a video to play it here.
More on Spruce.
Funding Insights of Spruce
Spruce has successfully raised a total of $39M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $26 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $39M
- Total Rounds 4
- Last Round Series B — $26M
- First Round $2M
(Jun 2018)
- Investors Count 9
All 4 funding rounds of Spruce with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2022 | $26M | Series B | – | Sweat Equity Partners | |
| Sep 2020 | $8M | Series A | – | Mercury Fund | |
| Jul 2019 | $3M | Seed | – | Fitz Gate Ventures | |
| Jun 2018 | $2M | Seed | – | – | – |
9 investors in total: 9 institutional.
Investors in Spruce
Spruce has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include SoftBank, Sweat Equity Partners and Mercury Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are made for buyouts and expansions. | seplp.com | Houston, United States | ||
Early-stage investments are directed toward US, India, and Canada firms. | mercuryfund.com | Houston, United States | ||
| fitzgate.com | ||||
| seamlesslp.com | ||||
Multiple sectors are invested in by Raven One Ventures. | raven1ventures.com | Houston, United States | ||
Venture capital-backed startup studio focused on deep tech, healthcare, AI, and multiple sectors | newageventures.net | New York, United States | ||
Acceleration is provided to seed-stage, early-stage, and later-stage companies. | capitalfactory.com | Austin, United States | ||
Houston Angel Network is focused on supporting startups with funding. | houstonangelnetwork.org | Houston, United States | ||
Mobile telecommunications, internet, and energy services are provided globally. | 1981 | softbank.jp | Tokyo, Japan |
Investor details for Spruce
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Co-investor network
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People of Spruce
7 people are tracked at Spruce (3 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Ben Johnson | Founder | Leadership |
Ash Bell | Chief Revenue Officer | Leadership |
Sarah Gold | VP Of Operations | Leadership |
Shelby Woods | Senior Account Manager | Team |
Ming Liu | Board Observer | Team |
Mark Kays | Senior QA Engineer II | Team |
Andrew White | Chairman | Team |
Complete people profiles for Spruce
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Spruce
Spruce has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include The Minte.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Housekeeping and cleaning services for residential properties are offered. | theminte.com | Chicago, United States | 2017 | Aug 2021 | •••• |
Complete acquisition details for Spruce
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Spruce
4 dated milestones of Spruce across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Spruce is founded.
- Funding First funding round of $2.0M.
- Acquisition Acquires The Minte.
- Funding Latest funding round, Series B, of $26.0M.
Competitors of Spruce
Spruce has 3 listed competitors in our database, 3 of them funded. They include Thumbtack, Amenify and Schedulicity.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thumbtack.com | 2008 | San Francisco, United States | $698.85M | 641 | App based platform to connect users with local service professionals | |
| amenify.com | 2016 | San Francisco, United States | $7.5M | 19 | Provider of housekeeping services for multi-family apartments | |
| schedulicity.com | 2008 | Bozeman, United States | $52.05M | 78 | Local services are booked via an online scheduling platform. |
Detailed competitors of Spruce
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Benchmarks
- Competitive positioning
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Web traffic of Spruce
The website of Spruce (getspruce.com) receives about 59.6K visits a month and ranks #447,839 among all websites worldwide, #3,473 in Business Services.
- Monthly visits59.6K
▲ 14.8% vs previous month
- Unique visitors23.9K
per month
- Global rank#447,839
among all websites
- Category rank#3,473
Business and Consumer Services · Business Services
- Bounce rate28%
- Pages per visit5.9
- Average visit3 min 02 sec
- DevicesDesktop 34% · Mobile 66%
Websites whose visitors overlap most with Spruce. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| spruce.me | 100% | 3.6K | #4,750,908 | View details | |
tryspruce.com | tryspruce.com | 76% | – | ||
prometheusapartments.com | prometheusapartments.com | 75% | #254,460 | – | |
sprucemoney.com | sprucemoney.com | 47% | #92,422 | – | |
| sprucehealth.com | 43% | 1.1M | #51,184 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Spruce
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- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Local & Community Services
3 companies that operate in the same segment as Spruce (Local & Community Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | |||
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 |
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Related news about Spruce
Complete news archive for Spruce
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Frequently Asked Questions about Spruce
Spruce was founded in 2015 and raised its 1st funding round 3 years after it was founded.
Spruce is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Spruce is a funded company, having raised a total of $39M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Jun 2018.
Spruce is involved in offering on-demand home services through a mobile app. Services such as housekeeping, small chores, and turnover management for rental properties are provided. The company connects residents, property managers, and service professionals within high-end communities. Background-checked and insured professionals are utilized to ensure trust and quality. Operations are focused on enhancing resident satisfaction and supporting property renewal rates.
Spruce's top competitors include Thumbtack, Schedulicity and Amenify.
Spruce offers Housekeeping, Chores, and Turnover Management.
Spruce has made 1 acquisition, including The Minte.
Spruce has 9 investors. Key investors include SoftBank, Sweat Equity Partners, Mercury Fund, Fitz Gate Ventures, and Seamless.
Spruce operates through Spruce Services, Inc..
Yes. Spruce publishes Spruce: Cleaning & Chores and 1 more app, with over 10,000 downloads.