About StepLeader
StepLeader is a Media & Entertainment company based in Raleigh (United States) founded in 2012, and was acquired by DoApp in March 2015. Local content delivery and monetization across digital platforms are facilitated. StepLeader has raised $6.31 million across 3 funding rounds from investors including DoApp, Bull City Venture Partners and River Cities Capital. The company was acqui-hired. StepLeader offers products and services including Digital Leadership Blog. Its focus areas include Enterprise Applications, AdTech, Ad Network and Mobile. Its competitors include Tapjoy, Vungle and Chartboost; 3 of its 3 listed competitors have raised funding.
Company details
StepLeader helps the partners deliver and monetize their local content across mobile apps, mobile websites, and smart TV apps. Founded in 2004 as NewsOverWireless, a division of Capitol Broadcasting Company, StepLeader spun out as an independent company in May 2012. Partners include Scripps Television Station Group, Fox Television Stations, Morgan Murphy Media, News-Press Gazette Company (NPG) and Capitol Broadcasting Company. StepLeader was acquired by DoApp in March 2015.
- Headquarters Raleigh, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website stepleaderdigital.com
- Social LinkedIn X Facebook
- Acquired by DoApp (Mar 2015)
Products & Services of StepLeader
StepLeader offers a comprehensive portfolio of products and services, including Digital Leadership Blog.
Platform sharing steps for effective digital leadership adaptation
Funding Insights of StepLeader
StepLeader has successfully raised a total of $6.31M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $500 thousand completed in May 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.31M
- Total Rounds 3
- Last Round Series A — $500,000
- First Round $4.56M
(May 2013)
- Investors Count 2
All 3 funding rounds of StepLeader with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2016 | $500,000 | Series A | – | – | – |
| Jul 2015 | $1.25M | Series A | – | – | – |
| May 2013 | $4.56M | Series A | – | River Cities Capital |
3 investors in total: 3 institutional.
Investors in StepLeader
StepLeader has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include DoApp, Bull City Venture Partners and River Cities Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital is provided for B2B software founders. | bcvp.com | Durham, United States | ||
| rccf.com | ||||
Mobile and web applications are developed for desktops and devices. | 2008 | doapps.com | Minneapolis, United States |
Investor details for StepLeader
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of StepLeader
4 dated milestones of StepLeader across 4 years, from founding to its latest funding, stage changes and deals.
- Founded StepLeader is founded.
- Funding First funding round of $4.6M.
- Exit Acquired by DoApp.
- Funding Latest funding round, Series A, of $500K.
Competitors of StepLeader
StepLeader has 3 listed competitors in our database, 3 of them funded. They include Tapjoy, Vungle and Chartboost.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tapjoy.com | 2007 | San Francisco, United States | $60.05M | 137 | Mobile advertising & monetization | |
| vungle.com | 2011 | San Francisco, United States | $25.62M | 39 | Mobile apps are promoted and monetized via in-app video trailers. | |
| chartboost.com | 2011 | San Francisco, United States | $21M | 60 | Ads monetization platform based on mobile games |
Detailed competitors of StepLeader
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Mobile Advertising
3 companies that operate in the same segment as StepLeader (Mobile Advertising) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | 1,580 | ||
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | |||
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M |
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Frequently Asked Questions about StepLeader
StepLeader was founded in 2012 and raised its 1st funding round 1 year after it was founded.
StepLeader is headquartered in Raleigh, United States. It is registered at Raleigh, North Carolina, United States.
StepLeader is a funded company, having raised a total of $6.31M across 3 funding rounds to date. The company's 1st funding round was a Series A of $4.56M, raised on May 2013.
StepLeader helps the partners deliver and monetize their local content across mobile apps, mobile websites, and smart TV apps. Founded in 2004 as NewsOverWireless, a division of Capitol Broadcasting Company, StepLeader spun out as an independent company in May 2012. Partners include Scripps Television Station Group, Fox Television Stations, Morgan Murphy Media, News-Press Gazette Company (NPG) and Capitol Broadcasting Company. StepLeader was acquired by DoApp in March 2015.
StepLeader's top competitors include Tapjoy, Vungle and Chartboost.
StepLeader offers Digital Leadership Blog.
StepLeader has 3 investors. Key investors include DoApp, Bull City Venture Partners, and River Cities Capital.
Yes. StepLeader was acquired by DoApp in March 2015.