About Subtype Store
Subtype Store is a company based in Richmond (Australia) founded in 2014 was acquired by Accent Group in September 2018. Subtype Store operates in a competitive market with competitors including THE ICONIC, SurfStitch, White Fox Boutique, Azura Fashion Group and Showpo, among others.
- Headquarter Richmond, Australia
- SectorsRetail
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website subtypestore.com/au
- Social X Facebook
- Acquired by Accent Group (Sep 2018)
- Investors
- Acquired byAccent Group
(Sep 2018)
Investors in Subtype Store
Subtype Store has secured backing from 1 investor. Prominent investors backing the company include Accent Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Footwear retailing is conducted by Accent Group in Australia. | 1988 | accentgr.com.au | Melbourne, Australia |
Investor details for Subtype Store
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- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Timeline of Subtype Store
2 dated milestones of Subtype Store across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Subtype Store is founded.
- Exit Acquired by Accent Group.
Competitors of Subtype Store
Subtype Store operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as THE ICONIC, SurfStitch, White Fox Boutique, Azura Fashion Group and Showpo, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| theiconic.com.au | 2011 | Sydney, Australia | $92M | – | Online retailer of apparels and accessories for men, women and kids | |
| surfstitch.com | 2008 | Broadbeach, Australia | – | – | Online retailer of multi-category fashion products for men, women & kids | |
| whitefoxboutique.com | 2013 | Newtown, Australia | – | – | Operates an e-commerce store specializing in multi-category fashion products for women. | |
| azurafashiongroup.com | 2018 | Sydney, Australia | $2M | – | Multi-category fashion items are sold online for men and women. | |
| showpo.com | 2010 | Sydney, Australia | – | – | Online platform selling women's clothing, dresses, tops, and accessories. | |
| trendii.com | 2019 | Melbourne, Australia | $1.89M | – | App-based retail platform offering multi-category fashion products | |
| nzsale.co.nz | 2007 | New Zealand | – | – | Offers an online shopping platform specializing in fashion products. | |
| thatssofetch.com.au | 2018 | Melbourne, Australia | – | – | Online platform selling women's fashion items including dresses and accessories. | |
| padini.com | 1971 | Shah Alam, Malaysia | – | – | Online retailer of multi-category fashion products for men, women & kids |
Detailed competitors of Subtype Store
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Subtype Store
The website of Subtype Store (subtypestore.com) receives about 174.4K visits a month.
- Monthly visits174.4K
▲ 5.7% vs previous month
Websites whose visitors overlap most with Subtype Store. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
uptherestore.com | uptherestore.com | 100% | – | #53,316 | β |
abovethecloudsstore.com | abovethecloudsstore.com | 97% | – | #121,363 | β |
incu.com | incu.com | 93% | – | #58,978 | β |
laced.com.au | laced.com.au | 93% | – | #439,248 | β |
| hypedc.com | 92% | 1.1M | #32,313 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Subtype Store
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Subtype Store
Complete news archive for Subtype Store
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Subtype Store
10 companies that operate in the same segment as Subtype Store (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Subtype Store
Subtype Store was founded in 2014.
Subtype Store is headquartered in Richmond, Australia. It is registered at Richmond, Victoria, Australia.
Subtype Store was established in 2014 and is based in Richmond, Australia. Operations are conducted as an online retailer within the fashion sector, where a variety of multi-brand products are provided. Apparel, footwear, and accessories form the core offerings, encompassing items such as shoes, sweatshirts, t-shirts, track pants, caps, duffle bags, and backpacks. The platform facilitates direct consumer access to these categories.
Subtype Store's top competitors include THE ICONIC, SurfStitch and Azura Fashion Group.
Subtype Store has 1 investor. Key investors include Accent Group.
Yes. Subtype Store was acquired by Accent Group in September 2018.
The website of Subtype Store receives about 174 thousand visits a month.

