About SweetIQ
SweetIQ is a Technology company based in Montreal (Canada) founded in 2010, and was acquired by Uberall in September 2020. Marketing platform for local retailers. SweetIQ has raised $4.2 million across 2 funding rounds from investors including Uberall, Desjardins and Gannett. SweetIQ has completed 1 acquisition, including Connectivity. Its focus areas include Enterprise Applications, MarketingTech and Local Marketing.
Company details
SweetIQ was founded in 2010 in Montreal, Canada, as a marketing platform focused on local retailers. Services include campaign management for offline buyers, listing oversight with duplicate removal, and customer review responses. An API is available for analytics, visualization, and insights. Over 100 brands and marketing agencies are served across North America.
- Total Equity Funding$4.2M (USD)
in 2 rounds
- Latest Funding Round$4.2M (USD), Series A
Nov 2015
- InvestorsUberall
& 6 more
- Investments & Acquisitions
- Acquired by
Funding Insights of SweetIQ
SweetIQ has successfully raised a total of $4.2M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4.2 million completed in November 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.2M
- Total Rounds 2
- Last Round Series A — $4.2M
- Investors Count 5
All 2 funding rounds of SweetIQ with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2015 | $4.2M | Series A | – | Plaza Ventures | |
| Jun 2011 | Seed | – | – |
7 investors in total: 7 institutional.
Investors in SweetIQ
SweetIQ has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Uberall, Desjardins and Gannett.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage US companies are invested in by Rothenberg Ventures. | rothenbergventures.com | San Francisco, United States | ||
Early-stage venture capital is provided to Canadian technology startups by Real Ventures. | realventures.com | Montreal, Canada | ||
Investment in retail-focused technology companies is facilitated by Otimo Retail. | otimoretail.com | |||
Growth-stage venture capital investments are made in revenue-positive companies. | plaza.ventures | Toronto, Canada | ||
Financial services are provided cooperatively to members in Canada. | 1900 | desjardins.com | Levis, Canada | |
News and information are published internationally by Gannett. | 1906 | gannett.com | United States | |
Online presence for local businesses is managed centrally across platforms. | 2009 | uberall.com | Berlin, Germany |
Investor details for SweetIQ
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Investments & Acquisitions by SweetIQ
SweetIQ has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Connectivity.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online business intelligence for offline stores | connectivity.com | Burbank, United States | 2013 | Sep 2016 | •••• |
Complete acquisition details for SweetIQ
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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Timeline of SweetIQ
6 dated milestones of SweetIQ across 10 years, from founding to its latest funding, stage changes and deals.
- Founded SweetIQ is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $4.2M.
- Acquisition Acquires Connectivity.
- Exit Acquired by Gannett.
- Exit Acquired by Uberall.
Web traffic of SweetIQ
Websites that share an audience with SweetIQ (sweetiq.com).
Websites whose visitors overlap most with SweetIQ. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rioseo.com | 100% | 26.9K | #1,003,027 | View details | |
| searchengineland.com | 91% | 845.4K | #78,815 | View details | |
| searchenginejournal.com | 83% | #76,724 | View details | ||
envano.com | envano.com | 76% | #7,197,765 | – | |
seoinc.com | seoinc.com | 72% | #2,014,680 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for SweetIQ
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- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Sweetiq
Complete news archive for SweetIQ
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Frequently Asked Questions about SweetIQ
SweetIQ was founded in 2010 and raised its 1st funding round 1 year after it was founded.
SweetIQ is headquartered in Montreal, Canada. It is registered at Montreal, Quebec, Canada.
SweetIQ is a funded company, having raised a total of $4.2M across 2 funding rounds to date.
SweetIQ was founded in 2010 in Montreal, Canada, as a marketing platform focused on local retailers. Services include campaign management for offline buyers, listing oversight with duplicate removal, and customer review responses. An API is available for analytics, visualization, and insights. Over 100 brands and marketing agencies are served across North America.
SweetIQ has made 1 acquisition, including Connectivity.
SweetIQ has 7 investors. Key investors include Uberall, Desjardins, Gannett, Rothenberg Ventures, and Real Ventures.
Yes. SweetIQ was acquired by Uberall in September 2020.