SweetIQ

Montreal, Canada Founded: 2010 • Age: 16 yrs Acquired By Uberall
Marketing platform for local retailers
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About SweetIQ

SweetIQ is a company based in Montreal (Canada) founded in 2010 was acquired by Uberall in September 2020.. SweetIQ has raised $4.2 million across 2 funding rounds from investors including Uberall, Desjardins and Gannett. SweetIQ has completed 1 acquisition, including Connectivity. SweetIQ operates in a competitive market with competitors including Uberall, Netsertive, SOCi, Synup and Brandmuscle, among others.

  • Headquarter Montreal, Canada
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $4.2 M (USD)

    in 2 rounds

  • Latest Funding Round
    $4.2 M (USD), Series A

    Nov 03, 2015

  • Investors
    Uberall

    & 6 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    Uberall

    & 1 more

    (Sep 29, 2020)

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Funding Insights of SweetIQ

SweetIQ has successfully raised a total of $4.2M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4.2 million completed in November 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series A — $4.2M
  • First Round
  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2015 Amount Series A - SweetIQ Valuation Plaza Ventures
Jun, 2011 Amount Seed - SweetIQ Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in SweetIQ

SweetIQ has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Uberall, Desjardins and Gannett. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Early-stage US companies are invested in by Rothenberg Ventures.
Founded Year Domain Location
Early-stage venture capital is provided to Canadian technology startups by Real Ventures.
Founded Year Domain Location
Investment in retail-focused technology companies is facilitated by Otimo Retail.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by SweetIQ

SweetIQ has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Connectivity. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Online business intelligence for offline stores
2013
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - SweetIQ

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sweetiq Comparisons

Employees
+
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Competitors of SweetIQ

SweetIQ operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Uberall, Netsertive, SOCi, Synup and Brandmuscle, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online presence for local businesses is managed centrally across platforms.
domain founded_year HQ Location
A cloud-based digital marketing platform for SMBs is offered.
domain founded_year HQ Location
Marketing platform for businesses
domain founded_year HQ Location
Platform offers listing, review, and social media management software
domain founded_year HQ Location
Local marketing management platform
domain founded_year HQ Location
Customized co-branded campaigns are enabled between brands and retailers.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Sweetiq

Frequently Asked Questions about SweetIQ

When was SweetIQ founded?

SweetIQ was founded in 2010 and raised its 1st funding round 1 year after it was founded.

Where is SweetIQ located?

SweetIQ is headquartered in Montreal, Canada. It is registered at Montreal, Quebec, Canada.

Is SweetIQ a funded company?

SweetIQ is a funded company, having raised a total of $4.2M across 2 funding rounds to date.

What does SweetIQ do?

SweetIQ was founded in 2010 in Montreal, Canada, as a marketing platform focused on local retailers. Services include campaign management for offline buyers, listing oversight with duplicate removal, and customer review responses. An API is available for analytics, visualization, and insights. Over 100 brands and marketing agencies are served across North America.

Who are the top competitors of SweetIQ?

SweetIQ's top competitors include Uberall, SOCi and Netsertive.

How many acquisitions has SweetIQ made?

SweetIQ has made 1 acquisition, including Connectivity.

Who are SweetIQ's investors?

SweetIQ has 7 investors. Key investors include Uberall, Desjardins, Gannett, Rothenberg Ventures, and Real Ventures.

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