SweetLabs

San Diego, United States Founded: 2008 • Age: 18 yrs
App distribution platform is operated for developers and device manufacturers.

About SweetLabs

SweetLabs is a company based in San Diego (United States) founded in 2008 by Mark Chweh and Darrius Thompson.. SweetLabs has raised $21.5 million across 3 funding rounds from investors including Bessemer Venture Partners, Google Ventures and Intel Education Accelerator. The company has 26 employees as of December 31, 2022. SweetLabs has completed 1 acquisition, including appAttach. SweetLabs offers products and services including Apps. SweetLabs operates in a competitive market with competitors including InMobi, Tapjoy, Vungle, Chartboost and Liftoff, among others.

  • Headquarter San Diego, United States
  • Employees 26 as on 31 Dec, 2022
  • Founders Mark Chweh, Darrius Thompson
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Sweetlabs Inc
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $21.5 M (USD)

    in 3 rounds

  • Latest Funding Round
    $13 M (USD), Series C

    Sep 29, 2011

  • Investors
  • Employee Count
    26

    as on Dec 31, 2022

  • Investments & Acquisitions
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Products & Services of SweetLabs

SweetLabs offers a comprehensive portfolio of products and services, including Apps. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Develops tools to make devices more user-friendly and personalized.

People of SweetLabs
Headcount 50-200
Employee Profiles 7
Employee Profiles
People
Blake Machado
Co-Founder & SVP, Product
People
Adrian Bourke
Co-Founder & Chief Product Officer
People
Jim Geison
SVP, Business & Corporate Development
People
Joe Iuliano
VP, Sales & Business Development

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Funding Insights of SweetLabs

SweetLabs has successfully raised a total of $21.5M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $13 million completed in September 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series C — $13.0M
  • First Round

    (12 Sep 2008)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2011 Amount Series C - SweetLabs Valuation Intel Education Accelerator
Apr, 2010 Amount Series B - SweetLabs Valuation

investors

Sep, 2008 Amount Series A - SweetLabs Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in SweetLabs

SweetLabs has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Bessemer Venture Partners, Google Ventures and Intel Education Accelerator. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital investments and support for entrepreneurs in technology and innovation sectors.
Founded Year Domain Location
Corporate backed venture capital fund investing in multiple sectors
Founded Year Domain Location
Education startups are funded and mentored by Intel-backed accelerator.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by SweetLabs

SweetLabs has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include appAttach. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
App discovery platform for OEMs
2009
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - SweetLabs

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sweetlabs Comparisons

Employees
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Competitors of SweetLabs

SweetLabs operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as InMobi, Tapjoy, Vungle, Chartboost and Liftoff, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Platform offering mobile ad network software
domain founded_year HQ Location
Mobile advertising & monetization
domain founded_year HQ Location
Mobile apps are promoted and monetized via in-app video trailers.
domain founded_year HQ Location
Ads monetization platform based on mobile games
domain founded_year HQ Location
Mobile ad campaigns are managed and optimized via ML platform.
domain founded_year HQ Location
Mobile advertising platform and ad network
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Sweetlabs

Frequently Asked Questions about SweetLabs

When was SweetLabs founded?

SweetLabs was founded in 2008.

Where is SweetLabs located?

SweetLabs is headquartered in San Diego, United States. It is registered at San Diego, California, United States.

Who is the current CEO of SweetLabs?

Darrius Thompson is the current CEO of SweetLabs. They have also founded this company.

Is SweetLabs a funded company?

SweetLabs is a funded company, having raised a total of $21.5M across 3 funding rounds to date. The company's 1st funding round was a Series A of $3.5M, raised on Sep 12, 2008.

How many employees does SweetLabs have?

As of Dec 31, 2022, the latest employee count at SweetLabs is 26.

What does SweetLabs do?

SweetLabs was founded in 2008 and is headquartered in San Diego, with operations also in Seattle, United States. Services are provided in the software distribution sector, focusing on Android and Windows OEMs. Developers are enabled to access new users, while manufacturers are supported in monetizing products through real-time app installation. Backing is received from Bessemer Venture Partners, Google Ventures, and Intel Capital.

Who are the top competitors of SweetLabs?

SweetLabs's top competitors include InMobi, Tapjoy and Vungle.

What products or services does SweetLabs offer?

SweetLabs offers Apps.

How many acquisitions has SweetLabs made?

SweetLabs has made 1 acquisition, including appAttach.

Who are SweetLabs's investors?
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