About Swehl
Swehl is a Retail company based in Los Angeles (United States) founded in 2021 by Betsy Riley and Elizabeth Myer. Food and nursing products are offered by an internet-first brand. It operates in the Retail, Technology, and Healthcare sectors. Swehl has raised $1.1 million across 1 funding round from investors including Cleo Capital, Katia Beauchamp and Betsy Fore. Swehl offers products and services including The Latch Kit, Cloud 9, The Nips Duo, Swehl School, and Swehl Circles. Its focus areas include Mom & Baby Care, Commerce, Food and Nursing and Nursing. Its competitors include Willow, Lansinoh Laboratories and Emulait; 2 of its 3 listed competitors have raised funding.
Company details
Swehl was founded in 2021 in Los Angeles, United States, as an internet-first brand in the maternal and infant care sector. Food items and nursing products, including slings and breastfeeding kits, are provided through its online catalog. Apparel for mothers is also available, alongside video tutorials on breastfeeding created by experts. Operations focus on e-commerce delivery within the United States.
- Total Equity Funding$1.1M (USD)
in 1 rounds
- Latest Funding Round$1.1M (USD), Seed
Mar 2023
- InvestorsCleo Capital
& 2 more
Products & Services of Swehl
Swehl offers a comprehensive portfolio of products and services, including The Latch Kit, Cloud 9, The Nips Duo, Swehl School, and Swehl Circles.
Comprehensive tools to assist with starting breastfeeding.
Multi-use sling for nursing and carrying support.
Provides quick relief for sore or chapped nipples.
Online videos and articles for breastfeeding education.
Digital chats for parent support and discussions.
Funding Insights of Swehl
Swehl has successfully raised a total of $1.1M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.1 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.1M
- Total Rounds 1
- Last Round Seed — $1.1M
- First Round $1.1M
(Mar 2023)
- Investors Count 3
All 1 funding rounds of Swehl with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | $1.1M | Seed | – | Cleo Capital |
3 investors in total: 1 institutional and 2 angel.
Investors in Swehl
Swehl has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include Cleo Capital, Katia Beauchamp and Betsy Fore.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on seed stage startups | cleocap.com | San Francisco, United States | ||
KB Katia Beauchamp | Co-founder of Birchbox, active angel investor in consumer and tech startups. | unknown_1b1fdd3e642a4953a | ||
BF Betsy Fore | Angel investor and entrepreneur, co-founder of Tiny Organics, focused on early-stage startups | unknown_439fc41f096044da9 |
Investor details for Swehl
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Swehl
2 people are tracked at Swehl (2 in leadership).
| Name | Role | Group |
|---|---|---|
Betsy Riley | Co-Founder | Leadership |
Elizabeth Myer | Co-Founder | Leadership |
Complete people profiles for Swehl
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Timeline of Swehl
2 dated milestones of Swehl across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Swehl is founded.
- Funding First funding round of $1.1M.
Competitors of Swehl
Swehl has 3 listed competitors in our database, 2 of them funded. They include Willow, Lansinoh Laboratories and Emulait.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| onewillow.com | 2012 | Mountain View, United States | $228.11M | 109 | Wearable double electric breast pump kits and accessories are provided. | |
| lansinoh.com | 1984 | Alexander, United States | 54 | Breastfeeding accessories and baby skincare products are manufactured and distributed. | ||
| emulait.com | 2019 | Henderson, United States | $14M | Breastfeeding bottles and accessories are provided by internet-first brand Emulait. |
Detailed competitors of Swehl
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Swehl
The website of Swehl (swehl.com) receives about 2.3K visits a month.
- Monthly visits2.3K
▼ 16.8% vs previous month
Websites whose visitors overlap most with Swehl. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wearedore.com | 100% | 20.9K | #1,202,094 | View details |
Top companies in Consumer Electronics E-Commerce
2 companies that operate in the same segment as Swehl (Consumer Electronics E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
VR-based head-mounted displays for gaming are provided by Oculus. | 2012 | Menlo Park, California, United States | USD 107.05 M | |||
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 |
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Related news about Swehl
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Frequently Asked Questions about Swehl
Swehl was founded in 2021 and raised its 1st funding round 2 years after it was founded.
Swehl is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Swehl is a funded company, having raised a total of $1.1M across 1 funding round to date. The company's 1st funding round was a Seed of $1.1M, raised on Mar 2023.
Swehl was founded in 2021 in Los Angeles, United States, as an internet-first brand in the maternal and infant care sector. Food items and nursing products, including slings and breastfeeding kits, are provided through its online catalog. Apparel for mothers is also available, alongside video tutorials on breastfeeding created by experts. Operations focus on e-commerce delivery within the United States.
Swehl's top competitors include Willow, Lansinoh Laboratories and Emulait.
Swehl offers The Latch Kit, Cloud 9, The Nips Duo, Swehl School, and Swehl Circles.
Swehl has 3 investors. Key investors include Cleo Capital, Katia Beauchamp, and Betsy Fore.