System1

Los Angeles, United States Founded: 2013 • Age: 13 yrs
Intent-based customer acquisition software is provided for advertisers.

About System1

System1 is a company based in Los Angeles (United States) founded in 2013.. System1 has raised $270 million across 1 funding round from investors including Court Square. The company has 300 employees as of December 31, 2024. System1 has completed 2 acquisitions, including CouponFollow and Road Warrior. System1 offers products and services including RAMP. System1 operates in a competitive market with competitors including Marin Software, Brevo, Pixis, Pelatro and Swiftpage, among others.

  • Headquarter Los Angeles, United States
  • Employees 300 as on 31 Dec, 2024
  • Stage Public
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name System1, Inc.
Operational Areas
Technology → Cloud, Data & Analytics Infrastructure
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
    $343.93 M
    -14.44
    as on Dec 31, 2024
  • Net Profit
    $-74.67 M
    66.51
    as on Dec 31, 2024
  • EBITDA
    $-8.49 M
    -11.97
    as on Dec 31, 2024
  • Total Equity Funding
    $270 M (USD)

    in 1 rounds

  • Latest Funding Round
    $270 M (USD), Private Equity Round

    Sep 20, 2017

  • Investors
  • Employee Count
    300

    as on Dec 31, 2024

  • Investments & Acquisitions
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IPO & Listings of System1

System1 is a publicly listed company on the NYSE with ticker symbol SST in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NYSE · Ticker: SST . Sector: Technology services · USA

Products & Services of System1

System1 offers a comprehensive portfolio of products and services, including RAMP. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

AI-powered platform for responsive customer acquisition and delivery.

People of System1
Headcount 200-500
Employee Profiles 44
Board Members and Advisors 1
Employee Profiles
People
Craig Keleman
GM, Applications
People
Hannah Bauer
Partnership Manager
People
Matthew Bren
GM, Syndication
People
Daniel Weinrot
General Counsel

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Board Members and Advisors
people
Chuck Ursini
Co-Founder

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Funding Insights of System1

System1 has successfully raised a total of $270M through 1 strategic funding round. The most recent funding activity was a Private Equity Round round of $270 million completed in September 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Private Equity Round — $270.0M
  • First Round

    (20 Sep 2017)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2017 Amount Private Equity Round - System1 Valuation Court Square
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in System1

System1 has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Court Square. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Private equity buyouts are conducted in North American middle-market firms.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by System1

System1 has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include CouponFollow and Road Warrior. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Cloud-based route optimization for multiple deliveries is provided.
2010
Platform for crowdsourced coupon from twitter
2009
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - System1

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

System1 Comparisons

Employees
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Competitors of System1

System1 operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Marin Software, Brevo, Pixis, Pelatro and Swiftpage, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Campaign management software is provided for automating digital ad workflows.
domain founded_year HQ Location
Cloud-based campaign management solutions are delivered for enterprises.
domain founded_year HQ Location
Provider of an AI-powered platform for advertising campaign optimization and creative generation
domain founded_year HQ Location
Multi-channel campaign management platform is offered for customer insights.
domain founded_year HQ Location
Integrated marketing and CRM solutions are provided to businesses.
domain founded_year HQ Location
Omnichannel conversational AI suite for customer engagement
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on System1

Frequently Asked Questions about System1

When was System1 founded?

System1 was founded in 2013 and raised its 1st funding round 4 years after it was founded.

Where is System1 located?

System1 is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.

Is System1 a funded company?

System1 is a funded company, having raised a total of $270M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $270M, raised on Sep 20, 2017.

How many employees does System1 have?

As of Dec 31, 2024, the latest employee count at System1 is 300.

What is the annual revenue of System1?

Annual revenue of System1 is $343.93M as on Dec 31, 2024.

What does System1 do?

System1 was founded in 2013 in Los Angeles, United States, within the advertising technology sector. An intent-based platform is operated to help advertisers and brands identify consumer intent across channels like social, native, email, search, market research, and lead generation. Consumer attributes are analyzed through proprietary pre-targeting algorithms. Statistical and machine learning models are applied to predict responses to various inputs for targeted acquisitions.

Who are the top competitors of System1?

System1's top competitors include Marin Software, Brevo and Pixis.

What products or services does System1 offer?

System1 offers RAMP.

Is System1 publicly traded?

Yes, System1 is publicly traded on NYSE under the ticker symbol SST.

How many acquisitions has System1 made?

System1 has made 2 acquisitions, including CouponFollow, and Road Warrior.

Who are System1's investors?

System1 has 1 investor. Key investors include Court Square.

What is System1's ticker symbol?

The ticker symbol of System1 is SST on NYSE.

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