About Tailwind
Tailwind is a Technology company based in Oklahoma City (United States) founded in 2012 by Alex Topiler and Danny Maloney. Pinterest analytics and marketing tools are offered by Tailwind. It operates on a SaaS (Software-as-a-Service) and Freemium model. Tailwind has raised $1 million across 1 funding round from investors including i2E and Seed Step Angels. Tailwind has completed 4 acquisitions, including Nectar9, OhSoPinteresting and Pinalerts. Its chief executive, as recorded, is Danny Maloney. Its website tailwindapp.com draws about 608 thousand monthly visits. Tailwind offers products and services including Pinterest Scheduler, Instagram Scheduler, Facebook Scheduler, Content Ghostwriter, and SmartPin. Its focus areas include Software and Marketing Technology. Its competitors include Marin Software, Wunderkind and Pixis; 3 of its 3 listed competitors have raised funding.
Company details
Tailwind is established as a premier tool for Pinterest marketing, offering AI-enhanced solutions to streamline content creation and scheduling. Services are provided across multiple social media platforms, including Instagram and Facebook. Tools such as Pinterest Scheduler, Content Ghostwriter, and SmartPin are developed to optimize user engagement and reach. The company operates within the marketing technology sector, focusing on data-driven strategies derived from extensive Pinterest research. Integration with e-commerce platforms like Shopify and content management systems is supported to facilitate seamless marketing efforts for businesses of varying sizes.
- Headquarters Oklahoma City, United States
- Founders Alex Topiler, Danny Maloney
- SectorsTechnology
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Phone•••• ••••
- Website tailwindapp.com
- Social LinkedIn X Facebook Instagram
Products & Services of Tailwind
Tailwind offers a comprehensive portfolio of products and services, including Pinterest Scheduler, Instagram Scheduler, Facebook Scheduler, Content Ghostwriter, and SmartPin.
Scheduling tool for Pinterest posts is provided efficiently.
Instagram content scheduling is facilitated by this tool.
Facebook posts are scheduled using this dedicated tool.
Marketing content is created automatically for various platforms.
Unique Pinterest Pins are generated automatically each week.
Apps and channels of Tailwind
Tailwind publishes 1 mobile app.
Funding Insights of Tailwind
Tailwind has successfully raised a total of $1M through 1 strategic funding round. The most recent funding activity was a Seed round of $1 million completed in November 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1M
- Total Rounds 1
- Last Round Seed — $1M
- First Round $1M
(Nov 2013)
- Investors Count 2
All 1 funding rounds of Tailwind with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2013 | $1M | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Tailwind
Tailwind has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include i2E and Seed Step Angels.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC & Angel networks focused on science and tech startups | 1998 | i2e.org | Oklahoma City, United States | |
| seedstepangels.com |
Investor details for Tailwind
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Co-investor network
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People of Tailwind
14 people are tracked at Tailwind (7 in leadership, 2 in board & advisors, 5 in team).
| Name | Role | Group |
|---|---|---|
Alex Topiler | Co-Founder | Leadership |
Danny Maloney | Co-Founder & CEO | Leadership |
Daniel Maloney | Co-Founder & CEO | Leadership |
Phoebe Jewett | VP of Product | Leadership |
Will Washburn | VP of Engineering | Leadership |
Kevin Lorenz | Director of Customer Success | Leadership |
Paul Yokota | VP Of Product | Leadership |
Will Lee | Director | Board & advisors |
Beth Ferreira | Director | Board & advisors |
Julie Hausen | Unknown Role | Team |
Taylor Hall | Site Reliability Engineer | Team |
Mike Marsala | Customer Support Associate | Team |
Cameron Bristol | Product & Software Engineer II | Team |
Carrissa M. | Customer Support Manager | Team |
Complete people profiles for Tailwind
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Tailwind
Tailwind has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Nectar9, OhSoPinteresting and Pinalerts.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI-driven content marketing solutions are offered for campaign deployment. | nectar9.com | San Francisco, United States | 2018 | Sep 2022 | •••• | |
Cloud-based AI software for automating review responses is offered. | replier.ai | San Francisco, United States | 2020 | Mar 2022 | •••• | |
Multiple topics are explored through blogs by OhSoPinteresting. | ohsopinteresting.com | Fort Worth, United States | 2012 | Oct 2016 | •••• | |
Cloud based social media marketing solutions for enterprises | pinalerts.com | United States | 2012 | Oct 2016 | •••• |
Complete acquisition details for Tailwind
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Tailwind
6 dated milestones of Tailwind across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Tailwind is founded.
- Funding First funding round of $1.0M.
- Acquisition Acquires OhSoPinteresting.
- Acquisition Acquires Pinalerts.
- Acquisition Acquires Replier.ai.
- Acquisition Acquires Nectar9.
Competitors of Tailwind
Tailwind has 3 listed competitors in our database, 3 of them funded. They include Marin Software, Wunderkind and Pixis.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| marinsoftware.com | 2006 | San Francisco, United States | $100.8M | 299 | Campaign management software is provided for automating digital ad workflows. | |
| wunderkind.co | 2010 | New York, United States | $163.8M | 1,043 | Adnetwork and performance marketing platform | |
| pixis.ai | 2018 | Chicago, United States | $209M | Provider of an AI-powered platform for advertising campaign optimization and creative generation |
Detailed competitors of Tailwind
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- Full competitor set
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Web traffic of Tailwind
The website of Tailwind (tailwindapp.com) receives about 608.3K visits a month and ranks #92,886 among all websites worldwide, #2,376 in Business Services.
- Monthly visits608.3K
▲ 17.6% vs previous month
- Unique visitors192K
per month
- Global rank#92,886
among all websites
- Category rank#2,376
Business and Consumer Services · Business Services
- Bounce rate42%
- Pages per visit3.0
- Average visit1 min 53 sec
- DevicesDesktop 52% · Mobile 48%
Websites whose visitors overlap most with Tailwind. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| amyporterfield.com | 100% | #455,804 | View details | ||
raleigh4u.com | raleigh4u.com | 100% | – | ||
simplepinmedia.com | simplepinmedia.com | 99% | #833,035 | – | |
ivorymix.com | ivorymix.com | 99% | #731,277 | – | |
| ahrefs.com | 99% | 7.8M | #6,120 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Tailwind
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Tailwind (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Tailwind
Complete news archive for Tailwind
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- Full article archive
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- Brand-specific news history
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Frequently Asked Questions about Tailwind
Tailwind was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Tailwind is headquartered in Oklahoma City, United States. It is registered at Oklahoma City, Oklahoma, United States.
Danny Maloney is the CEO of Tailwind, as recorded in our data. They have also founded this company.
Tailwind is a funded company, having raised a total of $1M across 1 funding round to date. The company's 1st funding round was a Seed of $1M, raised on Nov 2013.
Tailwind is established as a premier tool for Pinterest marketing, offering AI-enhanced solutions to streamline content creation and scheduling. Services are provided across multiple social media platforms, including Instagram and Facebook. Tools such as Pinterest Scheduler, Content Ghostwriter, and SmartPin are developed to optimize user engagement and reach. The company operates within the marketing technology sector, focusing on data-driven strategies derived from extensive Pinterest research. Integration with e-commerce platforms like Shopify and content management systems is supported to facilitate seamless marketing efforts for businesses of varying sizes.
Tailwind's top competitors include Marin Software, Pixis and Wunderkind.
Tailwind offers Pinterest Scheduler, Instagram Scheduler, Facebook Scheduler, Content Ghostwriter, and SmartPin.
Tailwind has made 4 acquisitions, including Nectar9, OhSoPinteresting, and Pinalerts.
Tailwind has 2 investors. Key investors include i2E, and Seed Step Angels.
Yes. Tailwind publishes Tailwind: AI.
The website of Tailwind receives about 608 thousand visits a month and ranks #92,886 among all websites worldwide.