About TBWA
TBWA is a Business Services company based in New York (United States) founded in 1970, and was acquired by dotdotdash in September 2022. Digital marketing, branding, advertising, SMM, and PR services are provided. The company has 106 employees. TBWA has completed 5 acquisitions, including Dark Horses, Lewlara and Lucky Generals. Its chief executive, as recorded, is Troy Ruhanen. Its website tbwa.com draws about 70 thousand monthly visits. Its Indian entity Tbwa India Private Limited reported revenue of βΉ1,587 Cr. TBWA offers products and services including Disruptive Creativity Services and Brand Campaign Development. Its focus areas include Marketing Services and Full Service Marketing Agency. Its competitors include Townsquare Media, Advantage Solutions and Prophet; 2 of its 3 listed competitors have raised funding.
Company details
TBWA was founded in 1970 and is based in New York, United States. Operations are centered in the advertising and marketing sector, where digital marketing, branding, advertising, social media marketing, and public relations services are delivered. The company serves clients across various industries from its U.S. headquarters, with a focus on integrated communication strategies. Leadership is provided by CEO and President Troy Ruhanen.
- Headquarters New York, United States
- Employees 106
- Stage Acquired
- SectorsBusiness Services
- Website category Business and Consumer Services · Marketing and Advertising
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website tbwa.com
- Social LinkedIn X Facebook Instagram
- Acquired by dotdotdash (Sep 2022)
- Legal Name Tbwa India Private Limited
- Date of Incorporation 17 Feb, 1988
- Jurisdiction Delhi, India
- Indian entity revenue₹1,587 Cr
FY 2025 · +39% YoY
- Indian entity net profit₹157 Cr
FY 2025 · 10% margin
- Indian entity EBITDA₹245 Cr
FY 2025 · 15% margin
- Investors
- Employee Count106
- Investments & AcquisitionsDark Horses
& 4 more
- Acquired bydotdotdash
(Sep 2022)
Associated legal entities of TBWA
TBWA operates through Tbwa India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Tbwa India Private Limited CIN U74899DL1988PTC030649 | Active | 17 Feb 1988 | New Delhi, Delhi | ₹1,587 Cr | 106 | 5 | View details |
Products & Services of TBWA
TBWA offers a comprehensive portfolio of products and services, including Disruptive Creativity Services and Brand Campaign Development.
Services for innovative brand strategies and campaigns using creativity
Development of campaigns for clients like Nissan to drive brand growth
Investors in TBWA
TBWA has secured backing from 1 investor. Prominent investors backing the company include dotdotdash.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Media design and live event production services are provided. | 2012 | dotdotdash.io | Portland, United States |
Investor details for TBWA
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Board of directors of Tbwa India Private Limited (TBWA)
Tbwa India Private Limited is the primary company behind TBWA. The board of Tbwa India Private Limited currently have 4 directors; the longest-serving is Sankar Basu, appointed in 2015. 17 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sankar Basu DIN 07170307 | Whole-time director | 30 Sep 2015 | 11 yrs 1 mo | Tbwa India Private Limited |
| Sean Antoin O'donnabhain DIN 08968221 | Director | 30 Dec 2020 | 5 yrs 10 mo | Tbwa India Private Limited |
| Alrick Ralph Dorett DIN 10425025 | Director | 18 Dec 2023 | 2 yrs 10 mo | Tbwa India Private Limited |
| Govind Radheshyam Pandey DIN 07910933 | Whole-time director | 20 Dec 2024 | 1 yr 10 mo | Tbwa India Private Limited |
People of TBWA
101 people are tracked at TBWA (75 in leadership, 26 in team); the tracked headcount is 106.
| Name | Role | Group |
|---|---|---|
Troy Ruhanen | CEO & President | Leadership |
Sarah Wilson | Svp, Group Creative Director | Leadership |
Rossana Tocchi | Creative Director - Client BNL | Leadership |
Carl Harborg | Co-executive Creative Director At Tbwa/nissanunited | Leadership |
Roberto Merino | Gerente General - Director General Creativo - | Leadership |
Erin Riley | Chief Executive Officer | Leadership |
Youmi Jung | Creative Director | Leadership |
Matthew Moran | Global Head Of Strategy, Next\tbwa | Leadership |
Philip Brett | Chief Operating Officer Worldwide | Leadership |
Rhonda George-Denniston | Chief Learning & Development Officer | Leadership |
Eman Bose | Creative Director Copy | Leadership |
Keith Smith | President International | Leadership |
Bruno Regalo | Global Chief Design Officer | Leadership |
Frank Garguilo | Creative Director | Leadership |
Justin Choi | Creative Director | Leadership |
Elaine Chan | Senior Art Director | Leadership |
Jonathan Watson | Creative Director | Leadership |
Hans van Dijk | Creative Director | Leadership |
Bas Ter Beek | Compliance & Systems Director | Leadership |
Walter Smith | Global Managing Director | Leadership |
81 more people are available in the full profile.
Complete people profiles for TBWA
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Financials of TBWA
Figures of Tbwa India Private Limited, the primary company behind TBWA, for FY 2025. Revenue was ₹1,587 Cr (+39% year on year). Net profit was ₹157 Cr (10% margin). EBITDA was ₹245 Cr (15% margin). Revenue has grown at a compounded annual rate of +58% over three years and +45% over five years.
- ₹1,587 CrRevenue · FY 2025 · +39% YoY
- ₹157 CrNet profit · 10% margin
- ₹245 CrEBITDA · 15% margin
- ₹50.08 CrPaid-up capital
- 106Employees (provident fund records)
- +58%Revenue CAGR, 3 years
- +45%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Tbwa India Private Limited are on its company page.
Detailed financial statements for TBWA
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by TBWA
TBWA has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Dark Horses, Lewlara and Lucky Generals.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Creative services in sport, fitness, and wellbeing are provided. | darkhorses.com | London, United Kingdom | 2016 | Apr 2023 | β’β’β’β’ | |
Media design and live event production services are provided. | dotdotdash.io | Portland, United States | 2012 | Sep 2022 | β’β’β’β’ | |
Branding services are provided by Lucky Generals in London. | luckygenerals.com | London, United Kingdom | 2013 | Feb 2017 | β’β’β’β’ | |
Application development services are provided internationally by Magnon International. | magnoninternational.com | Delhi, India | 2000 | Jan 2013 | β’β’β’β’ | |
Brazilian domain lewlara.com.br is maintained without specified location. | lewlara.com.br | 0 | Nov 2007 | β’β’β’β’ |
Complete acquisition details for TBWA
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Timeline of TBWA
7 dated milestones of TBWA across 53 years, from founding to its latest funding, stage changes and deals.
- Founded TBWA is founded.
- Acquisition Acquires Lewlara.
- Acquisition Acquires Magnon International.
- Acquisition Acquires Lucky Generals.
- Acquisition Acquires dotdotdash.
- Exit Acquired by dotdotdash.
- Acquisition Acquires Dark Horses.
Competitors of TBWA
TBWA has 3 listed competitors in our database, 2 of them funded. They include Townsquare Media, Advantage Solutions and Prophet.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| advantagesolutions.net | 1987 | Irvine, United States | 21 | Consumer packaged goods sales and digital marketing services are provided. | ||
| prophet.com | 1992 | San Francisco, United States | $94.33M | Brand and marketing consulting solutions provider |
Detailed competitors of TBWA
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Web traffic of TBWA
The website of TBWA (tbwa.com) receives about 69.5K visits a month and ranks #502,625 among all websites worldwide, #2,217 in Marketing and Advertising.
- Monthly visits69.5K
▲ 0.5% vs previous month
- Unique visitors29.5K
per month
- Global rank#502,625
among all websites
- Category rank#2,217
Business and Consumer Services · Marketing and Advertising
- Bounce rate38%
- Pages per visit2.0
- Average visit14 sec
- DevicesDesktop 35% Β· Mobile 65%
Websites whose visitors overlap most with TBWA. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
tbwachiatday.com | tbwachiatday.com | 100% | #3,728,583 | β | |
mediaartslab.com | mediaartslab.com | 90% | #1,923,898 | β | |
tbwa-london.com | tbwa-london.com | 89% | β | ||
| bbdo.com | 89% | 59.8K | #588,928 | View details | |
tbwa-france.com | tbwa-france.com | 88% | β | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for TBWA
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- Audience overlap
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Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as TBWA (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Related news about Tbwa
Complete news archive for TBWA
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Frequently Asked Questions about TBWA
TBWA was founded in 1970.
TBWA is headquartered in New York, United States. It is registered at New York, New York, United States.
Troy Ruhanen is the CEO of TBWA, as recorded in our data.
TBWA has 106 employees.
The primary company behind TBWA, Tbwa India Private Limited, reported revenue of βΉ1,587 Cr for FY 2025, up 39% year on year.
TBWA was founded in 1970 and is based in New York, United States. Operations are centered in the advertising and marketing sector, where digital marketing, branding, advertising, social media marketing, and public relations services are delivered. The company serves clients across various industries from its U.S. headquarters, with a focus on integrated communication strategies. Leadership is provided by CEO and President Troy Ruhanen.
TBWA's top competitors include Townsquare Media, Prophet and Advantage Solutions.
TBWA offers Disruptive Creativity Services and Brand Campaign Development.
TBWA has made 5 acquisitions, including Dark Horses, Lewlara, and Lucky Generals.
TBWA has 1 investor. Key investors include dotdotdash.
TBWA operates through Tbwa India Private Limited.
Yes. TBWA was acquired by dotdotdash in September 2022.

