TBWA

New York, United States Founded: 1970 • Age: 56 yrs Acquired By dotdotdash
Digital marketing, branding, advertising, SMM, and PR services are provided.

About TBWA

TBWA is a Business Services company based in New York (United States) founded in 1970, and was acquired by dotdotdash in September 2022. Digital marketing, branding, advertising, SMM, and PR services are provided. The company has 106 employees. TBWA has completed 5 acquisitions, including Dark Horses, Lewlara and Lucky Generals. Its chief executive, as recorded, is Troy Ruhanen. Its website tbwa.com draws about 70 thousand monthly visits. Its Indian entity Tbwa India Private Limited reported revenue of β‚Ή1,587 Cr. TBWA offers products and services including Disruptive Creativity Services and Brand Campaign Development. Its focus areas include Marketing Services and Full Service Marketing Agency. Its competitors include Townsquare Media, Advantage Solutions and Prophet; 2 of its 3 listed competitors have raised funding.

Company details

TBWA was founded in 1970 and is based in New York, United States. Operations are centered in the advertising and marketing sector, where digital marketing, branding, advertising, social media marketing, and public relations services are delivered. The company serves clients across various industries from its U.S. headquarters, with a focus on integrated communication strategies. Leadership is provided by CEO and President Troy Ruhanen.

  • Headquarters New York, United States
  • Employees 106
  • Stage Acquired
  • Sectors
    Business Services
  • Website category Business and Consumer Services · Marketing and Advertising
  • Email
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  • Phone
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  • Website tbwa.com
  • Social LinkedIn X Facebook Instagram
  • Acquired by dotdotdash (Sep 2022)
  • Legal Name Tbwa India Private Limited
  • Date of Incorporation 17 Feb, 1988
  • Jurisdiction Delhi, India
Key Metrics
  • Indian entity revenue
    ₹1,587 Cr

    FY 2025 · +39% YoY

  • Indian entity net profit
    ₹157 Cr

    FY 2025 · 10% margin

  • Indian entity EBITDA
    ₹245 Cr

    FY 2025 · 15% margin

  • Investors
  • Employee Count
    106
  • Investments & Acquisitions
  • Acquired by
    dotdotdash

    (Sep 2022)

Products & Services of TBWA

TBWA offers a comprehensive portfolio of products and services, including Disruptive Creativity Services and Brand Campaign Development.

Disruptive Creativity Services
Advertising

Services for innovative brand strategies and campaigns using creativity

Brand Campaign Development
Marketing

Development of campaigns for clients like Nissan to drive brand growth

Investors in TBWA

TBWA has secured backing from 1 investor. Prominent investors backing the company include dotdotdash.

All
InvestorDescriptionFounded YearDomainLocation
Media design and live event production services are provided.
2012dotdotdash.ioPortland, United States
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Board of directors of Tbwa India Private Limited (TBWA)

Tbwa India Private Limited is the primary company behind TBWA. The board of Tbwa India Private Limited currently have 4 directors; the longest-serving is Sankar Basu, appointed in 2015. 17 earlier directors have ceased.

DirectorDesignationAppointedTenureEntity
Sankar Basu
DIN 07170307
Whole-time director30 Sep 201511 yrs 1 moTbwa India Private Limited
Sean Antoin O'donnabhain
DIN 08968221
Director30 Dec 20205 yrs 10 moTbwa India Private Limited
Alrick Ralph Dorett
DIN 10425025
Director18 Dec 20232 yrs 10 moTbwa India Private Limited
Govind Radheshyam Pandey
DIN 07910933
Whole-time director20 Dec 20241 yr 10 moTbwa India Private Limited

People of TBWA

101 people are tracked at TBWA (75 in leadership, 26 in team); the tracked headcount is 106.

NameRoleGroup
Troy Ruhanen
CEO & PresidentLeadership
Sarah Wilson
Svp, Group Creative DirectorLeadership
Rossana Tocchi
Creative Director - Client BNLLeadership
Carl Harborg
Co-executive Creative Director At Tbwa/nissanunitedLeadership
Roberto Merino
Gerente General - Director General Creativo -Leadership
Erin Riley
Chief Executive OfficerLeadership
Youmi Jung
Creative DirectorLeadership
Matthew Moran
Global Head Of Strategy, Next\tbwaLeadership
Philip Brett
Chief Operating Officer WorldwideLeadership
Rhonda George-Denniston
Chief Learning & Development OfficerLeadership
Eman Bose
Creative Director CopyLeadership
Keith Smith
President InternationalLeadership
Bruno Regalo
Global Chief Design OfficerLeadership
Frank Garguilo
Creative DirectorLeadership
Justin Choi
Creative DirectorLeadership
Elaine Chan
Senior Art DirectorLeadership
Jonathan Watson
Creative DirectorLeadership
Hans van Dijk
Creative DirectorLeadership
Bas Ter Beek
Compliance & Systems DirectorLeadership
Walter Smith
Global Managing DirectorLeadership

81 more people are available in the full profile.

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Financials of TBWA

Figures of Tbwa India Private Limited, the primary company behind TBWA, for FY 2025. Revenue was ₹1,587 Cr (+39% year on year). Net profit was ₹157 Cr (10% margin). EBITDA was ₹245 Cr (15% margin). Revenue has grown at a compounded annual rate of +58% over three years and +45% over five years.

  • ₹1,587 CrRevenue · FY 2025 · +39% YoY
  • ₹157 CrNet profit · 10% margin
  • ₹245 CrEBITDA · 15% margin
  • ₹50.08 CrPaid-up capital
  • 106Employees (provident fund records)
  • +58%Revenue CAGR, 3 years
  • +45%Revenue CAGR, 5 years

Balance sheet, profit and loss, cash flow and ratios of Tbwa India Private Limited are on its company page.

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Investments & Acquisitions by TBWA

TBWA has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Dark Horses, Lewlara and Lucky Generals.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Creative services in sport, fitness, and wellbeing are provided.
darkhorses.comLondon, United Kingdom2016Apr 2023β€’β€’β€’β€’
Media design and live event production services are provided.
dotdotdash.ioPortland, United States2012Sep 2022β€’β€’β€’β€’
Branding services are provided by Lucky Generals in London.
luckygenerals.comLondon, United Kingdom2013Feb 2017β€’β€’β€’β€’
Application development services are provided internationally by Magnon International.
magnoninternational.comDelhi, India2000Jan 2013β€’β€’β€’β€’
Brazilian domain lewlara.com.br is maintained without specified location.
lewlara.com.br0Nov 2007β€’β€’β€’β€’
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Timeline of TBWA

7 dated milestones of TBWA across 53 years, from founding to its latest funding, stage changes and deals.

  1. Founded TBWA is founded.
  2. Acquisition Acquires Lewlara.
  3. Acquisition Acquires Magnon International.
  4. Acquisition Acquires Lucky Generals.
  5. Acquisition Acquires dotdotdash.
  6. Exit Acquired by dotdotdash.
  7. Acquisition Acquires Dark Horses.

Competitors of TBWA

TBWA has 3 listed competitors in our database, 2 of them funded. They include Townsquare Media, Advantage Solutions and Prophet.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
townsquaremedia.com2010Greenwich, United States$100.5M2,016
Media Company focused on radio broadcasting, live events, marketing solutions
advantagesolutions.net1987Irvine, United States21
Consumer packaged goods sales and digital marketing services are provided.
prophet.com1992San Francisco, United States$94.33M
Brand and marketing consulting solutions provider
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Web traffic of TBWA

The website of TBWA (tbwa.com) receives about 69.5K visits a month and ranks #502,625 among all websites worldwide, #2,217 in Marketing and Advertising.

  • Monthly visits
    69.5K

    ▲ 0.5% vs previous month

  • Unique visitors
    29.5K

    per month

  • Global rank
    #502,625

    among all websites

  • Category rank
    #2,217

    Business and Consumer Services · Marketing and Advertising

Similar websites

Websites whose visitors overlap most with TBWA. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
tbwachiatday.com
tbwachiatday.com
100%
#3,728,583–
mediaartslab.com
mediaartslab.com
90%
#1,923,898–
tbwa-london.com
tbwa-london.com
89%
–
bbdo.com
89%
59.8K#588,928View details
tbwa-france.com
tbwa-france.com
88%
–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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Top companies in Marketing & Outreach Platforms

3 companies that operate in the same segment as TBWA (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Creative Artists Agency is engaged in talent representation and brand management.
1975Los Angeles, California, United StatesUSD 263.26 M916
Provider of advertising services
2003New York, New York, United StatesUSD 174.38 M3,660
Software suite solutions are provided for brands and e-commerce businesses.
2013Lehi, Utah, United StatesUSD 277 MUSD 2.5 B2,158
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Related news about Tbwa

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Frequently Asked Questions about TBWA

TBWA was founded in 1970.

TBWA is headquartered in New York, United States. It is registered at New York, New York, United States.

Troy Ruhanen is the CEO of TBWA, as recorded in our data.

TBWA has 106 employees.

The primary company behind TBWA, Tbwa India Private Limited, reported revenue of β‚Ή1,587 Cr for FY 2025, up 39% year on year.

TBWA was founded in 1970 and is based in New York, United States. Operations are centered in the advertising and marketing sector, where digital marketing, branding, advertising, social media marketing, and public relations services are delivered. The company serves clients across various industries from its U.S. headquarters, with a focus on integrated communication strategies. Leadership is provided by CEO and President Troy Ruhanen.

TBWA's top competitors include Townsquare Media, Prophet and Advantage Solutions.

TBWA offers Disruptive Creativity Services and Brand Campaign Development.

TBWA has made 5 acquisitions, including Dark Horses, Lewlara, and Lucky Generals.

TBWA has 1 investor. Key investors include dotdotdash.

TBWA operates through Tbwa India Private Limited.

Yes. TBWA was acquired by dotdotdash in September 2022.

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