About Lucky Generals
Lucky Generals is a Business Services company based in London (United Kingdom) founded in 2013 by Helen Calcraft and Andy Nairn, and was acquired by TBWA in February 2017. It operates as a branding services are provided by Lucky Generals in London. The company has 76 employees. Lucky Generals offers products and services including Advertising Campaigns and Brand Platforms. Its focus areas include Marketing Services and Branding Agencies. Its legal entity is LUCKY GENERALS LIMITED. Its competitors include Xponential Fitness, Forum Brands, Carnival Corporation, Tegna and Pico Group and 4 more; 5 of its 9 listed competitors have raised funding.
Company details
Lucky Generals was established in 2013 by co-founders Helen Calcraft and Andy Nairn in London, United Kingdom. Branding services are delivered by the company within the advertising and marketing sector. Operations focus on creative strategies for client needs, with a base in the UK. Expertise in branding is applied across various projects, supporting business identities in competitive markets.
- Headquarters London, United Kingdom
- Employees 76
- Founders Helen Calcraft, Andy Nairn
- Stage Acquired
- SectorsBusiness Services
- Email••••••••
- Phone•••• ••••
- Website luckygenerals.com
- Social LinkedIn X
- Acquired by TBWA (Feb 2017)
- Legal Name Lucky Generals Limited
- Date of Incorporation 07 Mar, 2013
- Jurisdiction LONDON, ENGLAND
Products & Services of Lucky Generals
Lucky Generals offers a comprehensive portfolio of products and services, including Advertising Campaigns and Brand Platforms.
Development of marketing strategies for brand promotion and social issues.
Creation of content for client engagement and product launches.
Investors in Lucky Generals
Lucky Generals has secured backing from 1 investor. Prominent investors backing the company include TBWA.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Digital marketing, branding, advertising, SMM, and PR services are provided. | 1970 | tbwa.com | New York, United States |
Investor details for Lucky Generals
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Lucky Generals
54 people are tracked at Lucky Generals (33 in leadership, 21 in team); the tracked headcount is 76.
| Name | Role | Group |
|---|---|---|
Helen Calcraft | Co-Founder | Leadership |
Andy Nairn | Co-Founder | Leadership |
Helen Campbell - Borton | Head Of Account Management | Leadership |
Ellen Corr | Group Account & New Business Director | Leadership |
Cressida Holmes-Smith | CEO | Leadership |
Loz Horner | Strategy Partner | Leadership |
Hollie Alexander | President | Leadership |
Vickie Ridley | Managing Director | Leadership |
Matt Sims | Group Account Director | Leadership |
Atheina Hasbani | Account Director | Leadership |
Sarah Quinn | Client Partner & Head Of Account Management | Leadership |
Gabi Dwek | Senior Account Director | Leadership |
Mitchell Croft | Finance Director | Leadership |
Alice Lindsay | Director Of New Business & Business Director | Leadership |
Joe Stamp | Creative Director | Leadership |
Amelea Renshaw | Head Of Strategy | Leadership |
Shelley Smoler | Chief Creative Officer (cco) | Leadership |
Damien le Castrec | Chief Strategy Officer (cso) | Leadership |
Tamara Conyngham | Strategy Partner | Leadership |
Lameya Chaudhury | Head Of Social Impact And Client Partner | Leadership |
34 more people are available in the full profile.
Complete people profiles for Lucky Generals
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Lucky Generals
2 dated milestones of Lucky Generals across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Lucky Generals is founded.
- Exit Acquired by TBWA.
Competitors of Lucky Generals
Lucky Generals has 9 listed competitors in our database, 5 of them funded. They include Xponential Fitness, Forum Brands, Carnival Corporation, Tegna and Pico Group, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| xponential.com | 1999 | Irvine, United States | – | 877 | Branding services are provided to clients by Xponential Fitness. | |
| forumbrands.com | 2020 | Palo Alto, United States | $51.38M | 4 | Platform offering brand management solutions | |
| carnivalcorp.com | 1972 | Miami, United States | – | 92,000 | Provider of brand design services | |
| tegna.com | 1926 | Mclean, United States | – | – | Digital media broadcasting and TV services are operated by Tegna. | |
| pico.com | 1969 | Hong Kong, China | $11M | – | Marketing and branding services are provided internationally by Pico Group. | |
| teamwass.com | 2002 | Los Angeles, United States | – | 757 | Digital marketing, branding, and SMM services are offered. | |
| 99designs.com | 2008 | San Francisco, United States | $45M | 16 | Provider of graphic design marketplace | |
| whp-global.com | 2019 | New York, United States | $725M | 54 | Branding services are provided globally by WHP Global. | |
| beachhousegrp.com | 2016 | El Segundo, United States | $10M | 87 | Provider of branding services |
Detailed competitors of Lucky Generals
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Lucky Generals
The website of Lucky Generals (luckygenerals.com) receives about 3.6K visits a month.
- Monthly visits3.6K
▼ 26.5% vs previous month
Websites whose visitors overlap most with Lucky Generals. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| creativebrief.com | 100% | – | #703,355 | View details | |
b.co.uk | b.co.uk | 99% | – | #1,107,539 | – |
campaignlive.co.uk | campaignlive.co.uk | 86% | – | #114,656 | – |
| karmarama.com | 84% | – | – | View details | |
| adforum.com | 83% | – | #188,972 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Lucky Generals
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Marketing & Outreach Platforms
10 companies that operate in the same segment as Lucky Generals (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Lucky Generals
Complete news archive for Lucky Generals
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Lucky Generals
Lucky Generals was founded in 2013.
Lucky Generals is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Lucky Generals has 76 employees.
Annual revenue of Lucky Generals is $14.05M as on Dec 31, 2021.
Lucky Generals was established in 2013 by co-founders Helen Calcraft and Andy Nairn in London, United Kingdom. Branding services are delivered by the company within the advertising and marketing sector. Operations focus on creative strategies for client needs, with a base in the UK. Expertise in branding is applied across various projects, supporting business identities in competitive markets.
Lucky Generals's top competitors include Xponential Fitness, Carnival Corporation and Forum Brands.
Lucky Generals offers Advertising Campaigns and Brand Platforms.
Lucky Generals has 1 investor. Key investors include TBWA.
Lucky Generals operates through Lucky Generals Limited.
Yes. Lucky Generals was acquired by TBWA in February 2017.