About The Dodo
The Dodo is a Consumer company based in New York (United States) founded in 2013, and was acquired by Penske Media Corporation in June 2026. Animal-related stories and pet care topics are covered online. It operates on a Advertising Model model in Consumer and Media & Entertainment sectors. The Dodo has raised $17.38 million across 3 funding rounds from investors including Penske Media Corporation, Lerer Hippeau and Berggruen Holdings. Its website thedodo.com draws about 7.4 million monthly visits. The Dodo offers products and services including Animal Content Platform and Dodo Dog Treats. Its focus areas include Media, Digital Media and Online Content. Its legal entity is Vox Media, LLC. Its competitors include Dogster, PetMD and PetPlace; 2 of its 3 listed competitors have raised funding.
Company details
Animal-centric stories, videos, and resources are provided by The Dodo. Focus is placed on pets, wildlife, and adoption through engaging digital content. Wellness resources and pet products are also offered to a broad audience. Sectors include media and pet care, with solutions for community building and entertainment.
- Headquarters New York, United States
- Stage Acquired
- SectorsConsumerMedia & Entertainment
- Website category Pets and Animals · Pet Food and Supplies
- Website thedodo.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Penske Media Corporation (Jun 2026)
- Legal Name Vox Media, Llc
- Total Equity Funding$17.38M (USD)
in 3 rounds
- Latest Funding Round$11.5M (USD), Series B
Nov 2015
- InvestorsPenske Media Corporation
& 9 more
- Acquired byPenske Media Corporation
(Jun 2026)
Products & Services of The Dodo
The Dodo offers a comprehensive portfolio of products and services, including Animal Content Platform and Dodo Dog Treats.
Animal stories and videos are shared for engagement.
Dog treats are offered inspired by own pets.
Apps and channels of The Dodo
its YouTube channel The Dodo has 17.7M subscribers and 30 videos.
Videos from The Dodo
The most watched videos on The Dodo's YouTube channel, The Dodo (17.7M subscribers). Click a video to play it here.
More on The Dodo.
Funding Insights of The Dodo
The Dodo has successfully raised a total of $17.38M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $11.5 million completed in November 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17.38M
- Total Rounds 3
- Last Round Series B — $11.5M
- First Round $1.2M
(Oct 2013)
- Investors Count 9
All 3 funding rounds of The Dodo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
10 investors in total: 9 institutional and 1 angel.
Investors in The Dodo
The Dodo has secured backing from 10 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Penske Media Corporation, Lerer Hippeau and Berggruen Holdings.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in private equity, real estate, and alternative energy across continents. | 2001 | berggruenholdings.com | Los Angeles, United States | |
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States | ||
Tech focused VC firm investing in early stage companies in the US & Canada | sbny.vc | Buffalo, United States | ||
Early-stage investments in tech companies are made globally. | softbankvc.com | New York, United States | ||
VC firm investing in seed and early stage companies in the US | rre.com | New York, United States | ||
Sterling Equities is engaged in real estate and investment management. | 1972 | sterlingequities.com | Great Neck, United States | |
Warner Bros. Discovery is recognized as a global media and entertainment company. | corporate.discovery.com | |||
Content on digital media corporations is published across multiple platforms. | 2003 | pmc.com | Los Angeles, United States | |
DS David Stern | unknown_244f3cc2923244798 |
Investor details for The Dodo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Timeline of The Dodo
4 dated milestones of The Dodo across 13 years, from founding to its latest funding, stage changes and deals.
- Founded The Dodo is founded.
- Funding First funding round of $1.2M.
- Funding Latest funding round, Series B, of $11.5M.
- Exit Acquired by Penske Media Corporation.
Competitors of The Dodo
The Dodo has 3 listed competitors in our database, 2 of them funded. They include Dogster, PetMD and PetPlace.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| dogster.com | 2004 | Irvine, United States | $11M | Online social platform for dog owners | ||
| petmd.com | 2008 | Plymouth Meeting, United States | $15,000 | 14,804 | Pet health information is delivered via veterinarian-approved content. | |
| petplace.com | 2006 | New York, United States | Pet care information, resources, and insurance services are provided. |
Detailed competitors of The Dodo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Benchmarks
- Competitive positioning
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Web traffic of The Dodo
The website of The Dodo (thedodo.com) receives about 7.4M visits a month and ranks #9,615 among all websites worldwide, #21 in Pet Food and Supplies.
- Monthly visits7.4M
▼ 7% vs previous month
- Unique visitors4.7M
per month
- Global rank#9,615
among all websites
- Category rank#21
Pets and Animals · Pet Food and Supplies
- Bounce rate51%
- Pages per visit1.7
- Average visit1 min 27 sec
- DevicesDesktop 6% · Mobile 94%
Websites whose visitors overlap most with The Dodo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| chewy.com | 100% | 46.5M | #671 | View details | |
k9ofmine.com | k9ofmine.com | 94% | #802,199 | – | |
pethelpful.com | pethelpful.com | 89% | #26,558 | – | |
bornfree.org.uk | bornfree.org.uk | 78% | #295,434 | – | |
investigations.peta.org | investigations.peta.org | 77% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for The Dodo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Pet & Animal Care Platforms
3 companies that operate in the same segment as The Dodo (Pet & Animal Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | |||
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | 686 | ||
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M |
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Related news about The Dodo
Complete news archive for The Dodo
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Frequently Asked Questions about The Dodo
The Dodo was founded in 2013.
The Dodo is headquartered in New York, United States. It is registered at New York, New York, United States.
The Dodo is a funded company, having raised a total of $17.38M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.2M, raised on Oct 2013.
Animal-centric stories, videos, and resources are provided by The Dodo. Focus is placed on pets, wildlife, and adoption through engaging digital content. Wellness resources and pet products are also offered to a broad audience. Sectors include media and pet care, with solutions for community building and entertainment.
The Dodo offers Animal Content Platform and Dodo Dog Treats.
The Dodo has 10 investors. Key investors include Penske Media Corporation, Lerer Hippeau, Berggruen Holdings, Warner Bros. Discovery, and Greycroft.
The Dodo operates through Vox Media, Llc.
Yes. The Dodo was acquired by Penske Media Corporation in June 2026.
The website of The Dodo receives about 7.4 million visits a month and ranks #9,615 among all websites worldwide.