About The Floow
The Floow is a Transportation, Automotive & Logistics company based in Sheffield (United Kingdom) founded in 2012, and was acquired by Otonomo in February 2022. It operates in the Transportation, Automotive & Logistics and Financial Services sectors. The Floow has raised $15.98 million across 2 funding rounds from investors including Fosun, Otonomo and European Union. The company has 92 employees. The Floow offers products and services including FloowDrive, Predictive Scores, and Data Products. Its focus areas include FinTech, Insurance IT, Data and Monitoring Solutions and Usage-based. Its legal entity is THE FLOOW LIMITED. Its competitors include Zego, Marshmallow and Cuvva; 3 of its 3 listed competitors have raised funding.
Company details
Provider of telematics data for insurance. It provides motor insurers, car makers, and fleet operators with actionable insights to increase ROI. It has a proprietary self-installed device and applications for Android and Apple platforms, which are fully compatible with any telematic data source. Its platform improves premium pricing and reduces claims.
- Headquarters Sheffield, United Kingdom
- Employees 92
- Stage Acquired
- SectorsTransportation, Automotive & LogisticsFinancial Services
- Website thefloow.com
- Social LinkedIn Facebook
- Acquired by Otonomo (Feb 2022)
- Legal Name The Floow Limited
- Date of Incorporation 28 Feb, 2012
- Jurisdiction SHEFFIELD, SOUTH YORKSHIRE, UNITED KINGDOM
Products & Services of The Floow
The Floow offers a comprehensive portfolio of products and services, including FloowDrive, Predictive Scores, and Data Products.
Application for driver evaluation and earning safe driving discounts
Tools for predicting mobility risks and enhancing insurance outcomes
Suite providing access to various data sources for user engagement
Funding Insights of The Floow
The Floow has successfully raised a total of $15.98M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $15.98 million completed in March 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15.98M
- Total Rounds 2
- Last Round Series B — $15.98M
- First Round $23,425
(Feb 2016)
- Investors Count 3
All 2 funding rounds of The Floow with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2017 | $15.98M | Series B | – | Fosun | |
| Feb 2016 | $23,425 | Grant | – | – |
4 investors in total: 4 institutional.
Investors in The Floow
The Floow has secured backing from 4 investors, including institutional investors. Prominent investors backing the company include Fosun, Otonomo and European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Diversified investment, asset management, and insurance services are offered globally. | 1992 | fosun.com | Shanghai, China | |
Direct Line Group is engaged in providing insurance and related services in the UK. | directlinegroup.com | Bromley, United Kingdom | ||
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Online platform offering a data marketplace for the automotive sector | 2015 | otonomo.io | Herzliya, Israel |
Investor details for The Floow
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of The Floow
28 people are tracked at The Floow (12 in leadership, 16 in team); the tracked headcount is 92.
| Name | Role | Group |
|---|---|---|
Michael Moran | Product And Service Director | Leadership |
Andrew Goldby | Consulting Chief Actuary | Leadership |
Aldo Monteforte | Founder and CEO | Leadership |
Simon Hickling | Director of Engineering | Leadership |
Ola Wale Awelenje | Head Of Mobile | Leadership |
Sam Chapman | Senior Vice President of Innovation, Co-Founder | Leadership |
Ash Sarwar | Head of Product | Leadership |
Bartosz Debski | Head Of IT Operations and Security | Leadership |
Gareth S. | Head of Product Design | Leadership |
Julie M. Sehrt, MBA | Vice President Client Success - North America | Leadership |
Benjamin Gilbert | Commercial Director | Leadership |
Devi Meera Gopal | Head Of QA | Leadership |
Dilshad Khan | Senior Software Engineer | Team |
Vasileios Magias | System & Security Operations Engineer (Sys-Sec-Ops) | Team |
Adam Twibell | Specialist Android Developer | Team |
Sowmya Gunda | Platform Engineer | Team |
Chandhann Kumar Ramchurn | Solutions Engineering & Technical Service Team Lead | Team |
Elisabetta Pizzini | Country Leader | Team |
Salman Azhar | iOS Developer | Team |
Miles Hopkins | Ios Team Lead | Team |
8 more people are available in the full profile.
Complete people profiles for The Floow
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Timeline of The Floow
4 dated milestones of The Floow across 10 years, from founding to its latest funding, stage changes and deals.
- Founded The Floow is founded.
- Funding First funding round of $23K.
- Funding Latest funding round, Series B, of $16.0M.
- Exit Acquired by Otonomo.
Competitors of The Floow
The Floow has 3 listed competitors in our database, 3 of them funded. They include Zego, Marshmallow and Cuvva.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zego.com | 2016 | London, United Kingdom | $309.7M | Motor insurance is provided for personal and work driving. | ||
| marshmallow.com | 2017 | London, United Kingdom | $161.3M | 310 | Auto insurance is delivered via app to individual drivers. | |
| cuvva.com | 2014 | London, United Kingdom | $27.19M | 198 | Online usage-based car insurance solutions |
Detailed competitors of The Floow
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- Full competitor set
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Web traffic of The Floow
The website of The Floow (thefloow.com) receives about 1.1K visits a month.
- Monthly visits1.1K
Websites whose visitors overlap most with The Floow. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
e-file-uk.com | e-file-uk.com | 100% | – | ||
translate.ru | translate.ru | 98% | #34,050 | – | |
drive.google.com | drive.google.com | 98% | – | ||
| twitter.com | 98% | View details | |||
| linkedin.com | 98% | 1.9B | #18 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for The Floow
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- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Automotive Retail & Aftersales
2 companies that operate in the same segment as The Floow (Automotive Retail & Aftersales) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 161.3 M | USD 369.88 M | 625 | |
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M |
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Related news about The Floow
Complete news archive for The Floow
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Frequently Asked Questions about The Floow
The Floow was founded in 2012 and raised its 1st funding round 4 years after it was founded.
The Floow is headquartered in Sheffield, United Kingdom. It is registered at Sheffield, England, United Kingdom.
The Floow is a funded company, having raised a total of $15.98M across 2 funding rounds to date. The company's 1st funding round was a Grant of $23.43K, raised on Feb 2016.
The Floow has 92 employees.
Annual revenue of The Floow is $9.24M as on Dec 31, 2020.
Provider of telematics data for insurance. It provides motor insurers, car makers, and fleet operators with actionable insights to increase ROI. It has a proprietary self-installed device and applications for Android and Apple platforms, which are fully compatible with any telematic data source. Its platform improves premium pricing and reduces claims.
The Floow's top competitors include Marshmallow, Cuvva and Zego.
The Floow offers FloowDrive, Predictive Scores, and Data Products.
The Floow has 4 investors. Key investors include Fosun, Otonomo, European Union, and Direct Line Group.
The Floow operates through The Floow Limited.
Yes. The Floow was acquired by Otonomo in February 2022.