About The Folklore
The Folklore is a company based in New York (United States) founded in 2011 by Amira Rasool. The Folklore has raised $5.1 million across 2 funding rounds from investors including Techstars, Slauson and BTN Ventures. The Folklore offers products and services including Multi-Marketplace Selling, Dropship Order Management, Discounted International Shipping, Global Storefronts, and AI Optimized Product Listings. The Folklore operates in a competitive market with competitors including JOOR, Fashion Cloud, Pepperi, Vantage Apparel and Momentis, among others.
- Headquarter New York, United States
- Founders Amira Rasool
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Sectors
TechnologyRetail
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Email
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Phone
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Website
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Social
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- Legal Name The Folklore Group, Inc.
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Annual Revenue
Not available
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Net Profit
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EBITDA
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Total Equity Funding
$5.1 M (USD)
in 2 rounds
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Latest Funding Round
$3.4 M (USD), Seed
Apr 17, 2024
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Investors
Techstars
& 5 more
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Employee Count
Not available
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Products & Services of The Folklore
The Folklore offers a comprehensive portfolio of products and services, including Multi-Marketplace Selling, Dropship Order Management, Discounted International Shipping, Global Storefronts, and AI Optimized Product Listings.
Enables listing products on various marketplaces for increased visibility.
Centralizes orders from marketplaces with easy fulfillment options.
Offers reduced rates for shipping to over 220 countries worldwide.
Allows creation of storefronts for wholesale and consumer orders.
Uses AI to improve images and descriptions for better search visibility.
People of The Folklore
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Funding Insights of The Folklore
The Folklore has successfully raised a total of $5.1M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $3.4 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in The Folklore
The Folklore has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Techstars, Slauson and BTN Ventures.
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Pre-seed and seed-stage startups are targeted for investments by Slauson.
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Startups are accelerated globally without sector restrictions through structured programs.
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Early-stage venture capital fund is focused on diverse-led startups.
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Investor details for The Folklore
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Investments & Acquisitions by The Folklore
Investment portfolio details for The Folklore
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Financial Statements - The Folklore
Detailed financials for The Folklore
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The Folklore Comparisons
Peer comparison for The Folklore
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Competitors of The Folklore
The Folklore operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as JOOR, Fashion Cloud, Pepperi, Vantage Apparel and Momentis, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Smart wholesale technology is provided for brands and retailers.
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Online platform for brands to source digital content in the fashion industry
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Mobile commerce solutions are delivered for brands and wholesalers.
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Operates a direct-to-consumer apparel brand for men and women with stylish options.
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ERP software is provided for fashion and apparel retail.
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Detailed competitors of The Folklore
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Latest news on The Folklore
Complete news archive for The Folklore
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Frequently Asked Questions about The Folklore
The Folklore was founded in 2011 and raised its 1st funding round 11 years after it was founded.
The Folklore is headquartered in New York, United States. It is registered at New York, New York, United States.
Amira Rasool is the current CEO of The Folklore. They have also founded this company.
The Folklore is a funded company, having raised a total of $5.1M across 2 funding rounds to date.
The Folklore was established in 2011 in New York, United States, within the luxury fashion sector. Retail operations are focused on apparel for women, with a physical store serving as the primary outlet. High-end clothing items are provided to customers, emphasizing curated selections in the womens fashion market. Leadership is held by founder Amira Rasool as CEO, overseeing activities from the companys base in New York.
The Folklore's top competitors include JOOR, Fashion Cloud and Pepperi.
The Folklore offers Multi-Marketplace Selling, Dropship Order Management, Discounted International Shipping, Global Storefronts, and AI Optimized Product Listings.
The Folklore has 6 investors. Key investors include Techstars, Slauson, BTN Ventures, Fearless Fund, and Nneka Ogwumike.