About The Folklore
The Folklore is a company based in New York (United States) founded in 2011 by Amira Rasool. The Folklore has raised $5.1 million across 2 funding rounds from investors including Techstars, Slauson and BTN Ventures. The Folklore offers products and services including Multi-Marketplace Selling, Dropship Order Management, Discounted International Shipping, Global Storefronts, and AI Optimized Product Listings. The Folklore operates in a competitive market with competitors including JOOR, Fashion Cloud, Pepperi, Vantage Apparel and Momentis, among others.
- Total Equity Funding$5.1M (USD)
in 2 rounds
- Latest Funding Round$3.4M (USD), Seed
Apr 2024
- InvestorsTechstars
& 5 more
Products & Services of The Folklore
The Folklore offers a comprehensive portfolio of products and services, including Multi-Marketplace Selling, Dropship Order Management, Discounted International Shipping, Global Storefronts, and AI Optimized Product Listings.
Enables listing products on various marketplaces for increased visibility.
Centralizes orders from marketplaces with easy fulfillment options.
Offers reduced rates for shipping to over 220 countries worldwide.
Allows creation of storefronts for wholesale and consumer orders.
Uses AI to improve images and descriptions for better search visibility.
Apps and channels of The Folklore
its YouTube channel The Folklore has 230 subscribers and 16 videos.
Videos from The Folklore
The most watched videos on The Folklore's YouTube channel, The Folklore (230 subscribers). Click a video to play it here.
More on The Folklore.
Funding Insights of The Folklore
The Folklore has successfully raised a total of $5.1M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $3.4 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.1M
- Total Rounds 2
- Last Round Seed — $3.4M
- First Round $1.7M
(Apr 2022)
- Investors Count 6
All 2 funding rounds of The Folklore with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2024 | $3.4M | Seed | – | – | |
| Apr 2022 | $1.7M | Seed | – | Slauson |
6 investors in total: 5 institutional and 1 angel.
Investors in The Folklore
The Folklore has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Techstars, Slauson and BTN Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Pre-seed and seed-stage startups are targeted for investments by Slauson. | – | slauson.co | Los Angeles, United States | |
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Early-stage venture capital fund is focused on diverse-led startups. | – | btn.vc | - | |
Venture capital funding is provided for women of color entrepreneurs. | – | fearless.fund | Atlanta, United States | |
Angel network focused on black, indigenous, and women of colour-led companies | – | backboneangels.com | Toronto, Canada | |
NO Nneka Ogwumike | - | – | unknown_2d7fe5cdbc90479d9 | - |
Investor details for The Folklore
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of The Folklore
4 people are tracked at The Folklore (2 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Amira Rasool | Founder & CEO | Leadership |
Carla Kelly | Director Of Retail Partnerships, Wholesale, And B2b Expansion | Leadership |
Mandisa N. | Customer Success Manager | Team |
Naomi Cook | Social Media Marketing Specialist | Team |
Complete people profiles for The Folklore
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of The Folklore
3 dated milestones of The Folklore across 13 years, from founding to its latest funding, stage changes and deals.
- Founded The Folklore is founded.
- Funding First funding round of $1.7M.
- Funding Latest funding round, Seed, of $3.4M.
Competitors of The Folklore
The Folklore operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as JOOR, Fashion Cloud, Pepperi, Vantage Apparel and Momentis, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| joor.com | 2010 | New York, United States | $108.11M | – | Smart wholesale technology is provided for brands and retailers. | |
| fashion.cloud | 2015 | Hamburg, Germany | $26.34M | 42 | Online platform for brands to source digital content in the fashion industry | |
| pepperi.com | 2006 | – | – | – | Mobile commerce solutions are delivered for brands and wholesalers. | |
| vantageapparel.com | 1977 | Avenel, United States | – | 274 | Operates a direct-to-consumer apparel brand for men and women with stylish options. | |
| momentis.com | 2012 | Luxembourg, Belgium | – | 95 | ERP software is provided for fashion and apparel retail. | |
| lenewblack.com | 2009 | Paris, France | – | – | Brands and retailers are connected via a B2B fashion platform. |
Detailed competitors of The Folklore
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of The Folklore
The website of The Folklore (thefolklore.com) receives about 30.3K visits a month.
- Monthly visits30.3K
▲ 41.5% vs previous month
Websites whose visitors overlap most with The Folklore. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
melaninislife.com | melaninislife.com | 100% | – | #3,379,259 | – |
blackownedeverything.co | blackownedeverything.co | 100% | – | #2,731,574 | – |
| weardiop.com | 89% | 25.2K | #457,929 | View details | |
shoprumored.com | shoprumored.com | 74% | – | #312,812 | – |
| vellabox.com | 50% | 17K | #1,150,834 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for The Folklore
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on The Folklore
Complete news archive for The Folklore
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to The Folklore
10 companies that operate in the same segment as The Folklore (Brand & Marketing Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 344.42 M | USD 135.47 M | 800 | |
Crafts global health and wellness brands for digital platforms. | 2021 | Bengaluru, Karnataka, India | USD 206.9 M | USD 71.62 M | 427 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.35 B | – | 1 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 6,790 | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 1,370 | |
AI-driven conversational marketing solutions are provided for ecommerce businesses. | 2016 | New York, New York, United States | USD 1.03 B | – | – | |
AI platform for retail ecommerce management and optimization is provided. | 2012 | Mountain View, California, United States | USD 195.5 M | USD 11.75 M | 256 | |
Revenue-based financing platform for e-commerce brands | 2019 | Dublin, Ireland | USD 1.24 B | – | – |
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Frequently Asked Questions about The Folklore
The Folklore was founded in 2011 and raised its 1st funding round 11 years after it was founded.
The Folklore is headquartered in New York, United States. It is registered at New York, New York, United States.
Amira Rasool is the current CEO of The Folklore. They have also founded this company.
The Folklore is a funded company, having raised a total of $5.1M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.7M, raised on Apr 2022.
The Folklore was established in 2011 in New York, United States, within the luxury fashion sector. Retail operations are focused on apparel for women, with a physical store serving as the primary outlet. High-end clothing items are provided to customers, emphasizing curated selections in the womens fashion market. Leadership is held by founder Amira Rasool as CEO, overseeing activities from the companys base in New York.
The Folklore's top competitors include JOOR, Fashion Cloud and Pepperi.
The Folklore offers Multi-Marketplace Selling, Dropship Order Management, Discounted International Shipping, Global Storefronts, and AI Optimized Product Listings.
The Folklore has 6 investors. Key investors include Techstars, Slauson, BTN Ventures, Fearless Fund, and Nneka Ogwumike.
The Folklore operates through The Folklore Group, Inc..