About The Ordinary
The Ordinary is a company based in Toronto (Canada) founded in 1998 by Brandon Truaxe. It operates as a D2C. The Ordinary offers products and services including Glycolic Acid 7% Exfoliating Toner, Hyaluronic Acid 2% + B5, and Multi-Antioxidant Radiance Serum. The Ordinary operates in a competitive market with competitors including Rouge Brands and Cruelty-Free Kitty, among others.
- Headquarter Toronto, Canada
- Founders Brandon Truaxe
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Phone•••• ••••
- Website theordinary.com/en-us
- Social X Facebook Instagram
- Legal Name Deciem Inc.
Products & Services of The Ordinary
The Ordinary offers a comprehensive portfolio of products and services, including Glycolic Acid 7% Exfoliating Toner, Hyaluronic Acid 2% + B5, and Multi-Antioxidant Radiance Serum.
Toner that evens skin texture and improves radiance.
Serum that plumps and smooths skin with hydration benefits.
Serum that brightens skin and fights environmental damage.
People of The Ordinary
1 people are tracked at The Ordinary (1 in leadership).
| Name | Role | Group |
|---|---|---|
Brandon Truaxe | Founder, Co-CEO | Leadership |
Complete people profiles for The Ordinary
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- Team structure
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Competitors of The Ordinary
The Ordinary operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rouge Brands and Cruelty-Free Kitty, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rougebrands.com | 2023 | Toronto, Canada | – | – | Provides innovative serums based on K-Beauty for skin care and radiance. | |
| crueltyfreekitty.com | 2014 | Scarborough, Canada | – | – | Offers database of verified cruelty-free beauty brands and shopping guides for consumers. |
Detailed competitors of The Ordinary
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Web traffic of The Ordinary
The website of The Ordinary (theordinary.com) receives about 5.9M visits a month and ranks #6,357 among all websites worldwide, #272 in Beauty and Cosmetics.
- Monthly visits5.9M
▼ 27.1% vs previous month
- Unique visitors4.1M
per month
- Global rank#6,357
among all websites
- Category rank#272
Lifestyle · Beauty and Cosmetics
- Bounce rate46%
- Pages per visit4.1
- Average visit3 min 15 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with The Ordinary. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| typology.com | 100% | 1.8M | #34,812 | View details | |
| deciem.com | 100% | 278.2K | – | View details | |
| theinkeylist.com | 100% | 926.7K | #53,751 | View details | |
| cerave.com | 100% | 1.6M | #37,316 | View details | |
| naturium.com | 100% | 959.2K | #58,192 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 37 similar websites and full traffic analytics for The Ordinary
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- 37 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on The Ordinary
Complete news archive for The Ordinary
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- Source and publication date
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- Brand-specific news history
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Similar companies to The Ordinary
10 companies that operate in the same segment as The Ordinary (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about The Ordinary
The Ordinary was founded in 1998.
The Ordinary is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Brandon Truaxe is the current CEO of The Ordinary. They have also founded this company.
The Ordinary, under DECIEM Inc., develops and sells science-driven skincare formulations targeting concerns like aging, dryness, and uneven tone. They offer serums, moisturizers, and exfoliators through an online platform, emphasizing ingredients such as vitamin C and hyaluronic acid. Based in Canada, they serve global consumers with accessible products and resources like regimen builders and guides to support skin health.
The Ordinary's top competitors include Rouge Brands and Cruelty-Free Kitty.
The Ordinary offers Glycolic Acid 7% Exfoliating Toner, Hyaluronic Acid 2% + B5, and Multi-Antioxidant Radiance Serum.
The Ordinary operates through Deciem Inc..
The website of The Ordinary receives about 5.9 million visits a month and ranks #6,357 among all websites worldwide.