About The Ordinary
The Ordinary is a company based in Toronto (Canada) founded in 1998 by Brandon Truaxe. It operates as a D2C. The Ordinary offers products and services including Glycolic Acid 7% Exfoliating Toner, Hyaluronic Acid 2% + B5, and Multi-Antioxidant Radiance Serum. The Ordinary operates in a competitive market with competitors including Rouge Brands and Cruelty-Free Kitty, among others.
- Headquarter Toronto, Canada
- Founders Brandon Truaxe
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Consumer
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- Legal Name Deciem Inc.
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Products & Services of The Ordinary
The Ordinary offers a comprehensive portfolio of products and services, including Glycolic Acid 7% Exfoliating Toner, Hyaluronic Acid 2% + B5, and Multi-Antioxidant Radiance Serum. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Toner that evens skin texture and improves radiance.
Serum that plumps and smooths skin with hydration benefits.
Serum that brightens skin and fights environmental damage.
Funding Insights of The Ordinary
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investments & Acquisitions by The Ordinary
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - The Ordinary
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
The Ordinary Comparisons
Competitors of The Ordinary
The Ordinary operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rouge Brands and Cruelty-Free Kitty, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Provides innovative serums based on K-Beauty for skin care and radiance.
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| domain | founded_year | HQ Location |
Offers database of verified cruelty-free beauty brands and shopping guides for consumers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on The Ordinary
Frequently Asked Questions about The Ordinary
When was The Ordinary founded?
The Ordinary was founded in 1998.
Where is The Ordinary located?
The Ordinary is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Who is the current CEO of The Ordinary?
Brandon Truaxe is the current CEO of The Ordinary. They have also founded this company.
What does The Ordinary do?
The Ordinary, under DECIEM Inc., develops and sells science-driven skincare formulations targeting concerns like aging, dryness, and uneven tone. They offer serums, moisturizers, and exfoliators through an online platform, emphasizing ingredients such as vitamin C and hyaluronic acid. Based in Canada, they serve global consumers with accessible products and resources like regimen builders and guides to support skin health.
Who are the top competitors of The Ordinary?
The Ordinary's top competitors include Rouge Brands and Cruelty-Free Kitty.
What products or services does The Ordinary offer?
The Ordinary offers Glycolic Acid 7% Exfoliating Toner, Hyaluronic Acid 2% + B5, and Multi-Antioxidant Radiance Serum.