About NATURIUM
NATURIUM is a Consumer company based in West Hollywood (United States) founded in 2003 by Susan Yara, and was acquired by e.l.f. Beauty in August 2023. Internet first brand offering eco-friendly skincare products. It operates in the Consumer and Healthcare sectors. Its website naturium.com draws about 959 thousand monthly visits. NATURIUM offers products and services including Vitamin C Complex Serum, Multi-Peptide Moisturizer, BHA Liquid Exfoliant, Dew-Glow Moisturizer SPF 50, and Urea 5% Body Serum. Its focus areas include Retail, Beauty Tech, Ecommerce and Skin Care. Its competitors include Function of Beauty, TULA and Kopari; 3 of its 3 listed competitors have raised funding.
Company details
NATURIUM, established in 2003 and currently in Acquired stage, focuses on engaging in retail operations, beauty tech, ecommerce, skin care, multi category, organic, and internet first brand. Internet first brand offering eco-friendly skincare products. Adapting to market demands with innovation and client-focused strategies.
- Headquarters West Hollywood, United States
- Founders Susan Yara
- Stage Acquired
- SectorsConsumerHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Website naturium.com
- Social X Facebook Instagram
- Acquired by e.l.f. Beauty (Aug 2023)
- Investors
- Acquired bye.l.f. Beauty
(Aug 2023)
Products & Services of NATURIUM
NATURIUM offers a comprehensive portfolio of products and services, including Vitamin C Complex Serum, Multi-Peptide Moisturizer, BHA Liquid Exfoliant, Dew-Glow Moisturizer SPF 50, and Urea 5% Body Serum.
Serum for brightening and antioxidant skin protection.
Moisturizer enhancing hydration and reducing fine lines.
Exfoliant for clearing pores and improving texture.
Sunscreen moisturizer for daily UV and hydration protection.
Serum for body barrier repair and moisture retention.
Investors in NATURIUM
NATURIUM has secured backing from 1 investor. Prominent investors backing the company include e.l.f. Beauty.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
e.l.f. Beauty is recognized as a disruptive beauty company focused on inclusivity and accessibility. | elfbeauty.com | Oakland, USA |
Investor details for NATURIUM
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People of NATURIUM
8 people are tracked at NATURIUM (3 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Susan Yara | Founder & Co-Owner | Leadership |
Ann Dawson, CPA | Chief Financial Officer | Leadership |
Melissa Dudum | Vice President of Product Development | Leadership |
Sophia Milner | Senior Manager, Digital & E-commerce | Team |
Thomas Murphy | Community Manager | Team |
Jessica Bjerke | Senior Brand Marketing Manager | Team |
Kathryn Anne Pacha | Senior Manager, Influencers, Naturium | Team |
Anthony O. | Influencer Marketing Manager | Team |
Complete people profiles for NATURIUM
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Timeline of NATURIUM
2 dated milestones of NATURIUM across 20 years, from founding to its latest funding, stage changes and deals.
- Founded NATURIUM is founded.
- Exit Acquired by e.l.f. Beauty.
Competitors of NATURIUM
NATURIUM has 3 listed competitors in our database, 3 of them funded. They include Function of Beauty, TULA and Kopari.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| tula.com | 2014 | New York, United States | $12.66M | Private label skincare products for women are offered by TULA. | ||
| koparibeauty.com | 2015 | San Diego, United States | $35.03M | 31 | Internet-first brand offering skincare and body care products |
Detailed competitors of NATURIUM
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Web traffic of NATURIUM
The website of NATURIUM (naturium.com) receives about 959.2K visits a month and ranks #58,192 among all websites worldwide, #2,883 in Beauty and Cosmetics.
- Monthly visits959.2K
▲ 19% vs previous month
- Unique visitors381.5K
per month
- Global rank#58,192
among all websites
- Category rank#2,883
Lifestyle · Beauty and Cosmetics
- Bounce rate48%
- Pages per visit3.6
- Average visit1 min 53 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with NATURIUM. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| theordinary.com | 100% | 5.9M | #6,357 | View details | |
prequelskin.com | prequelskin.com | 99% | #116,103 | – | |
| stylevana.com | 90% | #4,533 | View details | ||
| incidecoder.com | 88% | #19,268 | View details | ||
| paulaschoice.com | 86% | 1.8M | #30,997 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for NATURIUM
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as NATURIUM (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Naturium
Complete news archive for NATURIUM
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Frequently Asked Questions about NATURIUM
NATURIUM was founded in 2003.
NATURIUM is headquartered in West Hollywood, United States. It is registered at West Hollywood, California, United States.
NATURIUM, established in 2003 and currently in Acquired stage, focuses on engaging in retail operations, beauty tech, ecommerce, skin care, multi category, organic, and internet first brand. Internet first brand offering eco-friendly skincare products. Adapting to market demands with innovation and client-focused strategies.
NATURIUM's top competitors include Kopari, Function of Beauty and TULA.
NATURIUM offers Vitamin C Complex Serum, Multi-Peptide Moisturizer, BHA Liquid Exfoliant, Dew-Glow Moisturizer SPF 50, and Urea 5% Body Serum.
NATURIUM has 1 investor. Key investors include e.l.f. Beauty.
Yes. NATURIUM was acquired by e.l.f. Beauty in August 2023.
The website of NATURIUM receives about 959 thousand visits a month and ranks #58,192 among all websites worldwide.