About The INKEY List
The INKEY List is a Healthcare company based in Nottingham (United Kingdom) founded in 2018 by Colette Laxton. It operates as a beauty care products are provided by an internet-first brand. The company has 12 employees. Its website theinkeylist.com draws about 927 thousand monthly visits. The INKEY List offers products and services including Bio-Active Ceramide Moisturizer, Ectoin Hydro-Barrier Serum, Glycolic Acid Exfoliating Body Stick, and Niacinamide Serum. Its focus areas include Retail, Beauty Tech, Ecommerce and Multi Category. Its legal entity is BRAND EVANGELISTS FOR BEAUTY LIMITED. Its competitors include Minimalist, Beauty Pie, This Works, Dr.PAWPAW and Mallows Beauty and 3 more; 3 of its 8 listed competitors have raised funding.
Company details
The INKEY List was founded in 2018 in Nottingham, United Kingdom, as an internet-first brand in the beauty care sector. Products such as face serums, oil control lotions, cleansers, wrinkle reducers, under-eye treatments, blackhead solutions, hair loss serums, and conditioning oils are offered. Recommendations are generated based on user responses to questions about hair, scalp, and skin concerns. Free shipping is provided for purchases exceeding a minimum amount.
- Headquarters Nottingham, United Kingdom
- Employees 12
- Founders Colette Laxton
- SectorsHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website uk.theinkeylist.com
- Social LinkedIn X Facebook Instagram
- Legal Name Brand Evangelists For Beauty Limited
- Date of Incorporation 24 May, 2017
- Jurisdiction ALTRINCHAM, CHESHIRE, UNITED KINGDOM
- Investors
- Employee Count12
Products & Services of The INKEY List
The INKEY List offers a comprehensive portfolio of products and services, including Bio-Active Ceramide Moisturizer, Ectoin Hydro-Barrier Serum, Glycolic Acid Exfoliating Body Stick, and Niacinamide Serum.
Firms and smooths skin to reduce aging signs.
Hydrates and strengthens the skin's barrier.
Tackles body bumps and rough skin effectively.
Reduces oil, blemishes, and redness on skin.
Funding Insights of The INKEY List
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of The INKEY List with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | – | Seed | – | Aria Growth Partners | – |
1 investors in total: 1 institutional.
Investors in The INKEY List
The INKEY List has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Aria Growth Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth equity investments are provided to promising consumer brands. | – | ariagrowth.com | New York, United States |
Investor details for The INKEY List
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People of The INKEY List
1 people are tracked at The INKEY List (1 in leadership); the tracked headcount is 12.
| Name | Role | Group |
|---|---|---|
Colette Laxton | Co-Founder | Leadership |
Complete people profiles for The INKEY List
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Timeline of The INKEY List
2 dated milestones of The INKEY List across 4 years, from founding to its latest funding, stage changes and deals.
- Founded The INKEY List is founded.
- Funding First funding round.
Competitors of The INKEY List
The INKEY List has 8 listed competitors in our database, 3 of them funded. They include Minimalist, Beauty Pie, This Works, Dr.PAWPAW and Mallows Beauty, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns | |
| beautypie.com | 2016 | London, United Kingdom | $100M | 212 | Multi-category beauty products are offered via an internet-first brand. | |
| thisworks.com | 2003 | London, United Kingdom | – | 45 | Skincare and sleep wellness products are developed for circadian support. | |
| drpawpaw.com | 2013 | Bromley, United Kingdom | $2.75M | 20 | Organic skincare products are offered via an internet-first brand. | |
| mallowsbeauty.co.uk | 2020 | Cardiff, United Kingdom | – | – | Internet first brand offering multi-category beauty products | |
| indu.me | 2022 | London, United Kingdom | – | 8 | A direct-to-consumer brand specializing in skin and makeup care products. | |
| cledepeaubeaute.com | 1982 | London, United Kingdom | – | – | Operates a direct-to-consumer brand offering multi-category makeup and skin care products. | |
| cosmossbykatemoss.com | 2021 | London, United Kingdom | – | – | Offers natural, vegan skincare rituals for balance, rejuvenation, and holistic wellbeing. |
Detailed competitors of The INKEY List
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Web traffic of The INKEY List
The website of The INKEY List (theinkeylist.com) receives about 926.7K visits a month and ranks #53,751 among all websites worldwide, #2,636 in Beauty and Cosmetics.
- Monthly visits926.7K
▲ 12.3% vs previous month
- Unique visitors332.3K
per month
- Global rank#53,751
among all websites
- Category rank#2,636
Lifestyle · Beauty and Cosmetics
- Bounce rate41%
- Pages per visit4.4
- Average visit2 min 24 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with The INKEY List. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| theordinary.com | 100% | 5.9M | #6,357 | View details | |
lookfantastic.it | lookfantastic.it | 80% | – | #151,369 | – |
| skinandme.com | 79% | 1M | #45,869 | View details | |
shop.goodmolecules.com | shop.goodmolecules.com | 79% | – | – | – |
| experimentbeauty.com | 78% | 56.7K | #567,768 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for The INKEY List
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Top companies in Beauty & Skin Care Platforms
10 companies that operate in the same segment as The INKEY List (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 88.91 M | USD 1.07 B | 3,735 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.92 M | USD 166.71 M | 973 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
Online brand offering multi-category natural skin care and makeup products | 2016 | Gurugram, Haryana, India | USD 141.36 M | USD 182.2 M | 969 | |
Multi-category organic grooming products for men are offered online. | 2015 | Gurugram, Haryana, India | USD 10.98 M | USD 13.91 M | 264 |
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Related news about The Inkey List
Complete news archive for The INKEY List
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Frequently Asked Questions about The INKEY List
The INKEY List was founded in 2018 and raised its 1st funding round 4 years after it was founded.
The INKEY List is headquartered in Nottingham, United Kingdom.
The INKEY List has 12 employees.
The INKEY List was founded in 2018 in Nottingham, United Kingdom, as an internet-first brand in the beauty care sector. Products such as face serums, oil control lotions, cleansers, wrinkle reducers, under-eye treatments, blackhead solutions, hair loss serums, and conditioning oils are offered. Recommendations are generated based on user responses to questions about hair, scalp, and skin concerns. Free shipping is provided for purchases exceeding a minimum amount.
The INKEY List's top competitors include Minimalist, Beauty Pie and This Works.
The INKEY List offers Bio-Active Ceramide Moisturizer, Ectoin Hydro-Barrier Serum, Glycolic Acid Exfoliating Body Stick, and Niacinamide Serum.
The INKEY List has 1 investor. Key investors include Aria Growth Partners.
The INKEY List operates through Brand Evangelists For Beauty Limited.
The website of The INKEY List receives about 927 thousand visits a month and ranks #53,751 among all websites worldwide.