About indu
indu is a company based in London (United Kingdom) founded in 2022 by Aaron Chatterley, Reena Hammer, and Richard Schiessl. It operates as a B2C. indu has raised $9.04 million across 6 funding rounds from investors including Unilever Ventures and V3 Ventures. The company has 8 employees. indu operates in a competitive market with competitors including Minimalist, Daye, Beauty Pie, Facetheory and The INKEY List, among others.
- Headquarter London, United Kingdom
- Employees 8
- Founders Aaron Chatterley, Reena Hammer, Richard Schiessl
- SectorsConsumer
- Email••••••••
- Website indu.me
- Legal Name Indu Cosmetics Ltd
- Date of Incorporation 07 Jan, 2022
- Jurisdiction LONDON, UNITED KINGDOM
- Total Equity Funding$9.04M (USD)
in 6 rounds
- Latest Funding Round$5.13M (USD), Seed
Aug 2024
- InvestorsUnilever Ventures
& 1 more
- Employee Count8
Funding Insights of indu
indu has successfully raised a total of $9.04M across 6 strategic funding rounds. The most recent funding activity was a Seed round of $5.13 million completed in August 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.04M
- Total Rounds 6
- Last Round Seed — $5.13M
- First Round $234,724
(Mar 2022)
- Investors Count 2
All 6 funding rounds of indu with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2024 | $5.13M | Seed | – | Unilever Ventures | |
| Nov 2023 | $320,035 | Seed | – | – | – |
| Sep 2023 | $1.23M | Seed | – | – | – |
| Apr 2023 | $1.25M | Seed | – | – | – |
| Aug 2022 | $887,303 | Seed | – | – | – |
| Mar 2022 | $234,724 | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in indu
indu has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Unilever Ventures and V3 Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Corporate-backed venture capital firm focused on consumer tech and multiple sectors | – | unileverventures.com | London, United Kingdom | |
Investments are directed by V3 Ventures toward early-stage consumer startups. | – | v3.ventures | London, United Kingdom |
Investor details for indu
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of indu
3 people are tracked at indu (3 in leadership); the tracked headcount is 8.
| Name | Role | Group |
|---|---|---|
Aaron Chatterley | Co-Founder | Leadership |
Reena Hammer | Co-Founder, CEO | Leadership |
Richard Schiessl | Co-Founder | Leadership |
Complete people profiles for indu
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of indu
3 dated milestones of indu across 2 years, from founding to its latest funding, stage changes and deals.
- Founded indu is founded.
- Funding First funding round of $235K.
- Funding Latest funding round, Seed, of $5.1M.
Competitors of indu
indu operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Minimalist, Daye, Beauty Pie, Facetheory and The INKEY List, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns | |
| yourdaye.com | 2018 | London, United Kingdom | $18.58M | 17 | Organic CBD-infused personal care products for women are offered. | |
| beautypie.com | 2016 | London, United Kingdom | $100M | 212 | Multi-category beauty products are offered via an internet-first brand. | |
| facetheory.com | 2015 | Sheffield, United Kingdom | $13.25M | 86 | Internet first brand offering skincare products | |
| theinkeylist.com | 2018 | Nottingham, United Kingdom | – | 12 | Beauty care products are provided by an internet-first brand. | |
| mallowsbeauty.co.uk | 2020 | Cardiff, United Kingdom | – | – | Internet first brand offering multi-category beauty products | |
| cledepeaubeaute.com | 1982 | London, United Kingdom | – | – | Operates a direct-to-consumer brand offering multi-category makeup and skin care products. | |
| beautydespitecancer.com | 2013 | – | – | 8 | Skincare and cosmetic products for cancer patients are manufactured. | |
| cosmossbykatemoss.com | 2021 | London, United Kingdom | – | – | Offers natural, vegan skincare rituals for balance, rejuvenation, and holistic wellbeing. |
Detailed competitors of indu
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of indu
The website of indu (indu.me) receives about 2.6K visits a month.
- Monthly visits2.6K
▲ 15.8% vs previous month
Websites whose visitors overlap most with indu. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| diviofficial.com | 91% | 83.7K | #449,701 | View details |
Latest news on Indu
Complete news archive for indu
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
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Similar companies to indu
10 companies that operate in the same segment as indu (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about indu
indu was founded in 2022.
indu is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Reena Hammer is the current CEO of indu. They have also founded this company.
indu is a funded company, having raised a total of $9.04M across 6 funding rounds to date. The company's 1st funding round was a Seed of $234.72K, raised on Mar 2022.
indu has 8 employees.
indu, established in 2022, excels in producing consumer products, providing personal care products, supplying beauty products, and skin and makeup. A direct-to-consumer brand specializing in skin and makeup care products. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide.
indu's top competitors include Minimalist, Facetheory and Beauty Pie.
indu has 2 investors. Key investors include Unilever Ventures, and V3 Ventures.
indu operates through Indu Cosmetics Ltd.