About Experiment
Experiment is a company based in New York (United States) founded in 2020 by Lisa Guerrera and Emmy Ketcham. It operates as a Direct-to-Consumer (D2C) and Subscription Box. Experiment has raised $3.3 million across 1 funding round. Experiment offers products and services including Molecular Mesh Barrier Strengthening Moisturizer, Plasma Wash Moisture Depositing Gel Cream Cleanser, Super Saturated Hydrating Barrier Serum, Softwear Smoothing Lip Treatment, and Buffer Jelly Intensive Barrier Treatment Oil-Gel. Experiment operates in a competitive market with competitors including Glossier, Minimalist, Beautycounter, True Botanicals and Kopari, among others.
- Headquarter New York, United States
- Founders Lisa Guerrera, Emmy Ketcham
- SectorsHealthcare
- Email••••••••
- Website experimentbeauty.com
- Social LinkedIn X Instagram
- Legal Name Doing Experiments, Inc.
- Total Equity Funding$3.3M (USD)
in 1 rounds
- Latest Funding Round$3.3M (USD), Seed
Nov 2023
Products & Services of Experiment
Experiment offers a comprehensive portfolio of products and services, including Molecular Mesh Barrier Strengthening Moisturizer, Plasma Wash Moisture Depositing Gel Cream Cleanser, Super Saturated Hydrating Barrier Serum, Softwear Smoothing Lip Treatment, and Buffer Jelly Intensive Barrier Treatment Oil-Gel.
Moisturizer designed to strengthen skin barrier with hydration.
Cleanser formulated to deposit moisture while gently cleansing skin.
Serum created to hydrate and support skin barrier function.
Lip treatment developed to smooth and hydrate lip surface.
Oil-gel treatment made to intensively repair skin barrier issues.
Funding Insights of Experiment
Experiment has successfully raised a total of $3.3M through 1 strategic funding round. The most recent funding activity was a Seed round of $3.3 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.3M
- Total Rounds 1
- Last Round Seed — $3.3M
- First Round $3.3M
(Nov 2023)
All 1 funding rounds of Experiment with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2023 | $3.3M | Seed | – | – | – |
People of Experiment
2 people are tracked at Experiment (2 in leadership).
| Name | Role | Group |
|---|---|---|
Lisa Guerrera | Co-Founder & CEO | Leadership |
Emmy Ketcham | Co-Founder & CPO | Leadership |
Complete people profiles for Experiment
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Experiment
2 dated milestones of Experiment across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Experiment is founded.
- Funding First funding round of $3.3M.
Competitors of Experiment
Experiment operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Glossier, Minimalist, Beautycounter, True Botanicals and Kopari, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns | |
| beautycounter.com | 2012 | Santa Monica, United States | $41.94M | 253 | Multi-category beauty products are offered online by Beautycounter. | |
| truebotanicals.com | 2014 | San Francisco, United States | $21.59M | – | Natural luxury skincare products are offered by an internet-first brand. | |
| koparibeauty.com | 2015 | San Diego, United States | $35.03M | 31 | Internet-first brand offering skincare and body care products | |
| junoco.com | 2016 | Burlingame, United States | $6.3M | – | Organic skincare products are offered online by JUNO & Co. | |
| tatcha.com | 2009 | San Francisco, United States | $21.28M | 133 | Natural skincare products are offered through an internet-first brand. | |
| starface.world | 2019 | United States | $3M | 56 | Private label brand of pimple care stickers | |
| bravosierra.com | 2019 | New York, United States | $38.2M | 231 | Multi-category beauty products are offered by an internet-first brand. | |
| soldejaneiro.com | 2015 | New York, United States | $14.58M | – | Brand of body care products |
Detailed competitors of Experiment
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Experiment
The website of Experiment (experimentbeauty.com) receives about 56.7K visits a month.
- Monthly visits56.7K
▼ 20.9% vs previous month
Websites whose visitors overlap most with Experiment. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| chemistconfessions.com | 100% | 80.3K | #476,691 | View details | |
| skinfix.com | 99% | 162K | #242,082 | View details | |
| eadem.co | 99% | 136.2K | – | View details | |
| theoutset.com | 95% | 60K | #528,986 | View details | |
| curology.com | 91% | 1.7M | #24,364 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Experiment
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Experiment
10 companies that operate in the same segment as Experiment (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 103.18 M | USD 1.07 B | 10,990 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.95 M | – | – | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
Online brand offering multi-category natural skin care and makeup products | 2016 | Gurugram, Haryana, India | USD 141.36 M | USD 182.2 M | 864 | |
Multi-category organic grooming products for men are offered online. | 2015 | Gurugram, Haryana, India | USD 10.98 M | USD 13.91 M | 264 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Experiment
Experiment was founded in 2020 and raised its 1st funding round 3 years after it was founded.
Experiment is headquartered in New York, United States. It is registered at New York, New York, United States.
Lisa Guerrera is the current CEO of Experiment. They have also founded this company.
Experiment is a funded company, having raised a total of $3.3M across 1 funding round to date. The company's 1st funding round was a Seed of $3.3M, raised on Nov 2023.
Experiment is engaged in developing innovative skincare products termed as futuristic skin essentials. The company operates with a focus on science-first formulations, sustainability, and engaging product experiences. Products are created through an in-house formulation lab called Lab X, where new launches and experimental samples are tested. The range includes moisturizers, cleansers, serums, and lip treatments aimed at hydration and barrier support. Their offerings are distributed directly to consumers with options for subscription-based replenishments.
Experiment's top competitors include Glossier, Minimalist and Beautycounter.
Experiment offers Molecular Mesh Barrier Strengthening Moisturizer, Plasma Wash Moisture Depositing Gel Cream Cleanser, Super Saturated Hydrating Barrier Serum, Softwear Smoothing Lip Treatment, and Buffer Jelly Intensive Barrier Treatment Oil-Gel.
Experiment operates through Doing Experiments, Inc..