About The Shelf
The Shelf is a Business Services company based in San Francisco (United States) founded in 2012. Connecting Fashion Bloggers to Brands. The Shelf has raised $1.51 million across 2 funding rounds from investors including dunnhumby Ventures, VTF Capital and AngelPad. Its website theshelf.com draws about 24 thousand monthly visits. The Shelf offers products and services including SaaS Platform and Influencer Campaigns. Its focus areas include Marketing Services. Its legal entity is Shelf, Inc.
Company details
TheShelf is a scalable platform for new apparel brands to create marketing campaigns through relevant bloggers. Has a directory of 17k fashion bloggers. The platform deeply integrates with a blogs content to accurately classify the blogger and measure the effectiveness of a campaign. Clients include 35 paying brands including Zappos, LeTote, Nuji, VisualSoft, HauteLook
- Headquarters San Francisco, United States
- SectorsBusiness Services
- Website theshelf.com
- Social LinkedIn X Facebook YouTube
- Legal Name Shelf, Inc.
- Total Equity Funding$1.51M (USD)
in 2 rounds
- Latest Funding Round$1.39M (USD), Seed
Dec 2018
- Investorsdunnhumby Ventures
& 2 more
Products & Services of The Shelf
The Shelf offers a comprehensive portfolio of products and services, including SaaS Platform and Influencer Campaigns.
Tool for planning and optimizing influencer campaigns
Data-driven strategies for brand engagement and content creation
Apps and channels of The Shelf
its YouTube channel The Shelf Full-Service Influencer Marketing Agency has 75 subscribers and 30 videos.
Videos from The Shelf
The most watched videos on The Shelf's YouTube channel, The Shelf Full-Service Influencer Marketing Agency (75 subscribers). Click a video to play it here.
Funding Insights of The Shelf
The Shelf has successfully raised a total of $1.51M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.39 million completed in December 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.51M
- Total Rounds 2
- Last Round Seed — $1.39M
- First Round $120,000
(Mar 2013)
- Investors Count 3
All 2 funding rounds of The Shelf with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2018 | $1.39M | Seed | – | – | – |
| Mar 2013 | $120,000 | Seed | – | dunnhumby Ventures, VTF Capital | – |
3 investors in total: 3 institutional.
Investors in The Shelf
The Shelf has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include dunnhumby Ventures, VTF Capital and AngelPad.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| dunnhumby.com/ventures | ||||
Pre-seed and seed stage investments are targeted by VTF Capital. | vtfcapital.com | Las Vegas, United States | ||
Startups are accelerated across sectors without focus on specific industries. | angelpad.com | San Francisco, United States |
Investor details for The Shelf
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of The Shelf
30 people are tracked at The Shelf (14 in leadership, 16 in team).
| Name | Role | Group |
|---|---|---|
Atul (Raj) Singh | CEO & co-Founder | Leadership |
Samantha Siegel | Associate Director of Influencer Sourcing | Leadership |
Caitlin Cox | Head Of Client Partner | Leadership |
Megan Fayarchuk | Associate Account Director | Leadership |
Chanel-Sofia Dordoy | Brand Partner Dynamo | Leadership |
Anja Nell | Director of Strategy | Leadership |
Sarah Baum | Associate Account Director | Leadership |
Ali Barnes | Director, Brand Partnerships | Leadership |
Hammad S. | Vice President | Leadership |
Amber Dawson | Director Of Partnerships | Leadership |
Mariah Zegers | Director Of Talent Sourcing | Leadership |
Belissa Santana | Associate Director, Strategic Insights & Analytics | Leadership |
Emma Kennedy | Associate Account Director | Leadership |
Alexandra Laskey | Associate Account Director | Leadership |
Muhit Alam Razon | Data Management & Lead Generation | Team |
Cara Gallagher | Brand Partnerships Manager | Team |
Abigail Welcom | Brand Marketing & Outreach Coordinator | Team |
Liz Nading | Search Expert | Team |
Catherine LeBlanc | Account Manager | Team |
Nor’Quera Townsend-Hopkins | Account Manager III | Team |
10 more people are available in the full profile.
Complete people profiles for The Shelf
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of The Shelf
3 dated milestones of The Shelf across 6 years, from founding to its latest funding, stage changes and deals.
- Founded The Shelf is founded.
- Funding First funding round of $120K.
- Funding Latest funding round, Seed, of $1.4M.
Web traffic of The Shelf
The website of The Shelf (theshelf.com) receives about 23.8K visits a month.
- Monthly visits23.8K
▲ 2.4% vs previous month
Websites whose visitors overlap most with The Shelf. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wildfang.com | 100% | 153.4K | #193,939 | View details | |
| combatgent.com | 98% | View details | |||
| heartifb.com | 93% | #2,599,605 | View details | ||
| obvious.ly | 90% | 209.6K | #190,516 | View details | |
| collectivelyinc.com | 90% | 23.4K | #1,242,431 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 33 similar websites and full traffic analytics for The Shelf
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 33 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as The Shelf (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Related news about The Shelf
Complete news archive for The Shelf
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- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about The Shelf
The Shelf was founded in 2012 and raised its 1st funding round 1 year after it was founded.
The Shelf is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
The Shelf is a funded company, having raised a total of $1.51M across 2 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Mar 2013.
TheShelf is a scalable platform for new apparel brands to create marketing campaigns through relevant bloggers. Has a directory of 17k fashion bloggers. The platform deeply integrates with a blogs content to accurately classify the blogger and measure the effectiveness of a campaign. Clients include 35 paying brands including Zappos, LeTote, Nuji, VisualSoft, HauteLook.
The Shelf offers SaaS Platform and Influencer Campaigns.
The Shelf has 3 investors. Key investors include dunnhumby Ventures, VTF Capital, and AngelPad.
The Shelf operates through Shelf, Inc..