About Wildfang
Wildfang is a Retail company based in Portland (United States) founded in 2011. Apparel for women is provided by an internet-first brand. It operates on a Direct-to-Consumer (D2C) model. Wildfang has raised $9.95 million across 8 funding rounds from investors including Portland Seed Fund, Cascade Seed Fund and Oregon Venture Fund. Its website wildfang.com draws about 153 thousand monthly visits. Wildfang offers products and services including Debbie Harry X Wildfang Collection, Empower Suiting Line, and Essential Denim Collection. Its focus areas include Consumer Goods, Apparel and Gender-Fluid Fashion. Its legal entity is Wildfang Co. Its competitors include True Religion Apparel, Everlane and 100 Thieves; 2 of its 3 listed competitors have raised funding.
Company details
Wildfang is engaged in designing and selling gender-fluid apparel, focusing on inclusivity and style without compromise. The company operates in the fashion sector, offering collections such as suiting, workwear, and denim. Solutions are provided through direct-to-consumer sales, with products like the Debbie Harry X Wildfang line and the Empower suiting collection being tailored for diverse body types and gender expressions. Sustainability and social impact are emphasized, with significant donations made to impactful causes.
- Headquarters Portland, United States
- SectorsRetail
- Website wildfang.com
- Social LinkedIn X Facebook Instagram
- Legal Name Wildfang Co.
- Total Equity Funding$9.95M (USD)
in 8 rounds
- Latest Funding Round$210K (USD), Series B
Mar 2025
- InvestorsPortland Seed Fund
& 4 more
Products & Services of Wildfang
Wildfang offers a comprehensive portfolio of products and services, including Debbie Harry X Wildfang Collection, Empower Suiting Line, and Essential Denim Collection.
A unique collection inspired by punk style aesthetics.
Tailored suits designed for professional and event wear.
Classic denim pieces crafted for everyday versatile use.
Funding Insights of Wildfang
Wildfang has successfully raised a total of $9.95M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $210 thousand completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.95M
- Total Rounds 8
- Last Round Series B — $210,000
- First Round $550,000
(Feb 2013)
- Investors Count 5
All 8 funding rounds of Wildfang with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2025 | $210,000 | Series B | – | – | – |
| Mar 2021 | $2.63M | Series B | – | – | – |
| Feb 2019 | $690,000 | Series A | – | – | – |
| Jul 2017 | $2.3M | Series A | – | – | |
| Jun 2015 | Seed | – | – | ||
| Apr 2015 | $1.6M | Seed | – | – | – |
| Nov 2013 | $1.98M | Seed | – | – | – |
| Feb 2013 | $550,000 | Seed | – | – |
5 investors in total: 5 institutional.
Investors in Wildfang
Wildfang has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Portland Seed Fund, Cascade Seed Fund and Oregon Venture Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US-based startups are accelerated and funded via venture capital support. | portlandseedfund.com | Portland, United States | ||
Early-stage software companies are funded by Cascade Seed Fund. | 2014 | cascadeseedfund.com | Bend, United States | |
Funding is provided to innovative startups in Oregon. | oregonventurefund.com | United States | ||
Pre-seed and seed stage investments are targeted by VTF Capital. | vtfcapital.com | Las Vegas, United States | ||
| oregon.tie.org |
Investor details for Wildfang
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Wildfang
7 people are tracked at Wildfang (6 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Janea Olton | Sales Director | Leadership |
Kelly Hickman | Director Of Product Operations | Leadership |
Taralyn Thuot | Chief Product and Creative Officer | Leadership |
Emma Mcilroy (she/her) | CEO | Leadership |
Autumn Northcraft | Art Director / Brand VC | Leadership |
Annie Smeed | Director Of Finance And Operations | Leadership |
Alexander Lemke | Accounting Payroll Manager | Team |
Complete people profiles for Wildfang
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Timeline of Wildfang
3 dated milestones of Wildfang across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Wildfang is founded.
- Funding First funding round of $550K.
- Funding Latest funding round, Series B, of $210K.
Competitors of Wildfang
Wildfang has 3 listed competitors in our database, 2 of them funded. They include True Religion Apparel, Everlane and 100 Thieves.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| truereligion.com | 2002 | Los Angeles, United States | 1,453 | Internet first brand of fashion apparel wear for men and women | ||
| everlane.com | 2010 | San Francisco, United States | $90.21M | 375 | Multi-category fashion products are offered via an internet-first brand. | |
| 100thieves.com | 2017 | Los Angeles, United States | $95M | 149 | Multi-category casual apparel is offered online for men and women. |
Detailed competitors of Wildfang
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Wildfang
The website of Wildfang (wildfang.com) receives about 153.4K visits a month.
- Monthly visits153.4K
▼ 8% vs previous month
Websites whose visitors overlap most with Wildfang. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| tomboyx.com | 100% | 420.3K | #67,531 | View details | |
charlieboy.net.au | charlieboy.net.au | 88% | – | ||
kirrinfinch.com | kirrinfinch.com | 85% | #533,500 | – | |
| nordstrom.com | 84% | 43.9M | #577 | View details | |
| asos.com | 83% | 58.3M | #475 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Wildfang
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- 40 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Wildfang (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Wildfang
Complete news archive for Wildfang
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Frequently Asked Questions about Wildfang
Wildfang was founded in 2011 and raised its 1st funding round 2 years after it was founded.
Wildfang is headquartered in Portland, United States. It is registered at Portland, Oregon, United States.
Wildfang is a funded company, having raised a total of $9.95M across 8 funding rounds to date. The company's 1st funding round was a Seed of $550K, raised on Feb 2013.
Wildfang is engaged in designing and selling gender-fluid apparel, focusing on inclusivity and style without compromise. The company operates in the fashion sector, offering collections such as suiting, workwear, and denim. Solutions are provided through direct-to-consumer sales, with products like the Debbie Harry X Wildfang line and the Empower suiting collection being tailored for diverse body types and gender expressions. Sustainability and social impact are emphasized, with significant donations made to impactful causes.
Wildfang's top competitors include True Religion Apparel, Everlane and 100 Thieves.
Wildfang offers Debbie Harry X Wildfang Collection, Empower Suiting Line, and Essential Denim Collection.
Wildfang has 5 investors. Key investors include Portland Seed Fund, Cascade Seed Fund, Oregon Venture Fund, TiE, and VTF Capital.
Wildfang operates through Wildfang Co..
The website of Wildfang receives about 153 thousand visits a month.