About Obviously
Obviously is a Media & Entertainment company based in New York (United States) founded in 2013, and was acquired by WPP in March 2023. An influencer marketplace platform is provided for brand collaborations. It operates in the Media & Entertainment and Technology sectors. Its website obvious.ly draws about 210 thousand monthly visits. Obviously offers products and services including Creator Network, AI Dashboard, and Quick-Turn Content. Its focus areas include Enterprise Applications, MarketingTech, Influencer Marketing and Influencer Marketplace. Its legal entity is OBVIOUSLY SOCIAL, LLC. Its competitors include Opendorse, CreatorIQ and Adly; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2013 and based in New York, United States, Obviously operates in the influencer marketing sector. A platform is offered that enables audience building based on demographics and behavioral profiles, along with influencer curation for brand matching. Campaign management dashboards and performance tracking are included. Additional services encompass social strategy development, training programs, and paid promotion facilitation. Notable clients include BBC, Mercedes-Benz, AOL, and The New York Times.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Email••••••••
- Website obvious.ly
- Social LinkedIn Facebook
- Acquired by WPP (Mar 2023)
- Legal Name Obviously Social, Llc
Products & Services of Obviously
Obviously offers a comprehensive portfolio of products and services, including Creator Network, AI Dashboard, and Quick-Turn Content.
Custom network for brand-specific influencer collaborations and campaigns.
Interactive dashboard for real-time campaign monitoring and data insights.
Rapid creation of viral content through influencer partnerships.
Investors in Obviously
Obviously has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include WPP.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Content marketing services are provided by WPP globally. | 1971 | wpp.com | London, United Kingdom |
Investor details for Obviously
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People of Obviously
40 people are tracked at Obviously (18 in leadership, 22 in team).
| Name | Role | Group |
|---|---|---|
Alexandra DiFabio | Vice President of Client Success | Leadership |
Tori Stark | Account Director | Leadership |
Justin Vatz | CFO | Leadership |
Molly Hall | Account Director | Leadership |
Estelle Durguerian | Head Of Client Success And Operations | Leadership |
Donna Raimondi | Account Director | Leadership |
Erin Radue | Director of Client Success | Leadership |
Sofia Korobov | Account Director | Leadership |
Mae Karwowski | CEO/Founder | Leadership |
Leonzo Cuiman | Chief Operating Officer | Leadership |
Maxime Domain | CTO & Co-founder | Leadership |
William Young | Account Director | Leadership |
Kristen Antoline | Vice President Operations | Leadership |
Matthew Hiatt | Senior Director of Engineering at Obviously | Leadership |
Benjamin Singer | Director of Product, Data & Analytics | Leadership |
Dominique Martin | Director Of Talent | Leadership |
Alyssa Brown | Director Of Product | Leadership |
Karen D. Weeks | Global Chief People Officer | Leadership |
Océane Yora | Client Success Manager | Team |
Natalie Swartout | Client Success Manager | Team |
20 more people are available in the full profile.
Complete people profiles for Obviously
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Obviously
2 dated milestones of Obviously across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Obviously is founded.
- Exit Acquired by WPP.
Competitors of Obviously
Obviously has 3 listed competitors in our database, 3 of them funded. They include Opendorse, CreatorIQ and Adly.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| opendorse.com | 2013 | Lincoln, United States | $50.95M | 96 | Influencer marketing for athletes is facilitated through a specialized platform. | |
| creatoriq.com | 2014 | Los Angeles, United States | $79M | 187 | Influencer marketing platform for enterprises | |
| adly.com | 2009 | Los Angeles, United States | $13.51M | 13 | Brands are matched with influencers for targeted marketing campaigns. |
Detailed competitors of Obviously
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Web traffic of Obviously
The website of Obviously (obvious.ly) receives about 209.6K visits a month.
- Monthly visits209.6K
▲ 19.8% vs previous month
Websites whose visitors overlap most with Obviously. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| theshelf.com | 100% | 23.8K | #1,260,537 | View details | |
| aspire.io | 96% | 169.2K | #253,403 | View details | |
| cohley.com | 94% | 180.5K | #171,060 | View details | |
| billiondollarboy.com | 92% | #1,474,437 | View details | ||
| thesocialcat.com | 61% | 9.8M | #44,484 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Obviously
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Obviously (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Obviously
Complete news archive for Obviously
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Frequently Asked Questions about Obviously
Obviously was founded in 2013.
Obviously is headquartered in New York, United States. It is registered at New York, New York, United States.
Founded in 2013 and based in New York, United States, Obviously operates in the influencer marketing sector. A platform is offered that enables audience building based on demographics and behavioral profiles, along with influencer curation for brand matching. Campaign management dashboards and performance tracking are included. Additional services encompass social strategy development, training programs, and paid promotion facilitation. Notable clients include BBC, Mercedes-Benz, AOL, and The New York Times.
Obviously offers Creator Network, AI Dashboard, and Quick-Turn Content.
Obviously has 1 investor. Key investors include WPP.
Obviously operates through Obviously Social, Llc.
Yes. Obviously was acquired by WPP in March 2023.
The website of Obviously receives about 210 thousand visits a month.