About The Wirecutter
The Wirecutter is a company based in New York (United States) founded in 2011 was acquired by The New York Times in October 2016.. The Wirecutter offers products and services including Product Recommendations and Deals and Sales Guides. The Wirecutter operates in a competitive market with competitors including Hodinkee, Gdgt, The Desire Company, GsmArena and Wearable Technologies, among others.
- Headquarter New York, United States
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Sectors
Media & Entertainment
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Email
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Phone
*********
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Website
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Social
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- Legal Name Wirecutter, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Acquired by
The New York Times
(Oct 24, 2016)
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Products & Services of The Wirecutter
The Wirecutter offers a comprehensive portfolio of products and services, including Product Recommendations and Deals and Sales Guides. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Delivers unbiased product tests and buying advice
Offers tips on shopping sales and sustainable purchases
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Software Development Team
94 people
Leadership Team
74 people
Product Management Team
58 people
Sales and Marketing
39 people
Senior Team
30 people
Finance and Accounting
20 people
Human Resources and Administration
18 people
Creative and Marketing Team
16 people
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Funding Insights of The Wirecutter
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in The Wirecutter
The Wirecutter has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include The New York Times. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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News is published through print and digital platforms worldwide.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by The Wirecutter
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - The Wirecutter
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
The Wirecutter Comparisons
Competitors of The Wirecutter
The Wirecutter operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hodinkee, Gdgt, The Desire Company, GsmArena and Wearable Technologies, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
News, reviews, and stories on wristwatches are provided by Hodinkee.
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Product information and reviews for consumer electronics are provided.
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| domain | founded_year | HQ Location |
Expert reviews for multi-category consumer products are offered online.
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A gadget review portal focused on phones and tablets.
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| domain | founded_year | HQ Location |
News on wearable gadgets across industries is delivered online.
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Online platform publishing content focusing on devices
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on The Wirecutter
Frequently Asked Questions about The Wirecutter
When was The Wirecutter founded?
The Wirecutter was founded in 2011.
Where is The Wirecutter located?
The Wirecutter is headquartered in New York, United States. It is registered at New York, New York, United States.
What does The Wirecutter do?
The Wirecutter was founded in 2011 in New York, United States, and operates in the affiliate commerce sector focused on technology products and consumer services. Recommendations for gear and services are developed through reporting, interviews, and testing conducted by journalists, scientists, and researchers. Monetization occurs via affiliate commissions and display advertisements on the platform at thewirecutter.com.
Who are the top competitors of The Wirecutter?
The Wirecutter's top competitors include Hodinkee, Wearable Technologies and The Desire Company.
What products or services does The Wirecutter offer?
The Wirecutter offers Product Recommendations and Deals and Sales Guides.
Who are The Wirecutter's investors?
The Wirecutter has 1 investor. Key investors include The New York Times.