The Wirecutter

New York, United States Founded: 2011 • Age: 15 yrs Acquired By The New York Times
Tech products are reviewed for affiliate commerce recommendations.
Annual revenue - Latest available
Total funding - Funding intelligence
Employees - Tracked headcount
Investors 1 Known backers
Products 2 Services tracked
Competitors 10 Brand Intelligence

About The Wirecutter

The Wirecutter is a company based in New York (United States) founded in 2011 was acquired by The New York Times in October 2016. The Wirecutter offers products and services including Product Recommendations and Deals and Sales Guides. The Wirecutter operates in a competitive market with competitors including Hodinkee, Gdgt, The Desire Company, GsmArena and Wearable Technologies, among others.

  • Headquarter New York, United States
  • Sectors
    Media & Entertainment
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Wirecutter, Inc.
Operational Areas
Media & Entertainment → Digital Media, Publishing & Broadcasting Unlock Sub-Sector Unlock Segment
Media & Entertainment → Creator Economy & Social Platforms Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    Not available
  • Acquired by
    The New York Times

    (Oct 24, 2016)

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Products & Services of The Wirecutter

The Wirecutter offers a comprehensive portfolio of products and services, including Product Recommendations and Deals and Sales Guides.

Product name locked
Category locked
Primary

Delivers unbiased product tests and buying advice

Product name locked
Category locked
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Offers tips on shopping sales and sustainable purchases

People of The Wirecutter

Headcount 1000-5000
Employee Profiles 427
Board Members and Advisors 11
Employee Profiles
People
Stephen Mariani
Director, Strategy
People
Nelsy Sanchez
Senior Manager, Talent Acquisition
People
Blake Wilson
Digital Director, Magazine
People
Jeremy Allen
Art Director, Styles

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Board Members and Advisors
people
Arthur Golden
Director
people
Brian P. McAndrews
Director
people
Rachel Glaser
Director
people
John W. Rogers
Director

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Funding Insights of The Wirecutter

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Detailed funding history for The Wirecutter

Round names, dates, amounts, investors, and valuation history require an active premium plan.

  • Round names and dates
  • Funding amounts
  • Participating investors
  • Valuation history

Verified entity values are shown only after access is granted.

Investors in The Wirecutter

The Wirecutter has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include The New York Times.

All
Institutional
Investor Description Founded Year Domain Location
News is published through print and digital platforms worldwide.
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Investor details for The Wirecutter

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by The Wirecutter

Investments
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Investment portfolio details for The Wirecutter

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - The Wirecutter

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Detailed financials for The Wirecutter

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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The Wirecutter Comparisons

The Wirecutter Primary company
Description
Tech products are reviewed for affiliate commerce recommenda...
Location
New York, United States
Founded Year
2011
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for The Wirecutter

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of The Wirecutter

The Wirecutter operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hodinkee, Gdgt, The Desire Company, GsmArena and Wearable Technologies, among others.

Company Name Domain Founded year HQ Location Description
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News, reviews, and stories on wristwatches are provided by Hodinkee.
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Product information and reviews for consumer electronics are provided.
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Expert reviews for multi-category consumer products are offered online.
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A gadget review portal focused on phones and tablets.
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News on wearable gadgets across industries is delivered online.
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Online platform publishing content focusing on devices
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Detailed competitors of The Wirecutter

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on The Wirecutter

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Complete news archive for The Wirecutter

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about The Wirecutter

The Wirecutter was founded in 2011.

The Wirecutter is headquartered in New York, United States. It is registered at New York, New York, United States.

The Wirecutter was founded in 2011 in New York, United States, and operates in the affiliate commerce sector focused on technology products and consumer services. Recommendations for gear and services are developed through reporting, interviews, and testing conducted by journalists, scientists, and researchers. Monetization occurs via affiliate commissions and display advertisements on the platform at thewirecutter.com.

The Wirecutter's top competitors include Hodinkee, Wearable Technologies and The Desire Company.

The Wirecutter offers Product Recommendations and Deals and Sales Guides.

The Wirecutter has 1 investor. Key investors include The New York Times.

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