About TheViewPoint
TheViewPoint is a Media & Entertainment company based in New York (United States) founded in 2019. Platform connects sellers and buyers in CTV advertising with automation and transparency features. It operates on a Marketplace and SaaS model. TheViewPoint offers products and services including CTV Infrastructure, Solutions for Sellers, and Solutions for Buyers. Its focus areas include Technology, Digital Advertising, Programmatic Deals and Monetization Tools. Its legal entity is Tatari Inc. Its competitors include Panopto, Lifesize and Kaltura; 2 of its 3 listed competitors have raised funding.
Company details
TheViewPoint offers intelligent infrastructure for the connected TV space, linking supply and demand partners to enable automation, control, and transparency. It helps sellers maximize revenue through monetization tools for direct and programmatic deals, while buyers gain direct access to premium publishers, optimizing budgets and reducing costs. The platform simplifies workflows for top companies in advertising, based on Tatari Inc.
- Headquarters New York, United States
- SectorsMedia & Entertainment
- Website theviewpoint.com
- Social X
- Legal Name Tatari Inc.
Products & Services of TheViewPoint
TheViewPoint offers a comprehensive portfolio of products and services, including CTV Infrastructure, Solutions for Sellers, and Solutions for Buyers.
Platform automates connections between sellers and buyers in connected TV advertising.
Tools enable revenue maximization via direct and programmatic advertising deals.
Provides direct routes to premium publishers for cost-efficient advertising.
People of TheViewPoint
107 people are tracked at TheViewPoint (23 in leadership, 84 in team).
| Name | Role | Group |
|---|---|---|
Elizabeth McLaughlin Burgis | Director of Client Services | Leadership |
Mark Weiler | Senior Vice President Of Engineering | Leadership |
Dan Stynchula | Head Of Security | Leadership |
Jazzmyn Howington | Director of Product Design | Leadership |
Maria R. | Head of People | Leadership |
David Alan Zenna | Demand Partnerships Director | Leadership |
Mike Fogarty | Head of Platform Sales | Leadership |
Elliot Rifkin | Associate Director, Media | Leadership |
Philip Inghelbrecht | Cofounder / CEO | Leadership |
Andy Schonfeld | Chief Revenue Officer | Leadership |
Mike Swinson | Co-Founder & Chief Data Scientist | Leadership |
Caitlin Mermelstein | Assoc. Director, Product Marketing | Leadership |
Bryce York | Director of Product Management | Leadership |
Vicky Chang | VP of Media & Ops | Leadership |
Timothy Morton | Senior Director, Research Data Science | Leadership |
Thuy-Van Watts | Director Data Science | Leadership |
Jordan Butts, CPA | Head Of Accounting | Leadership |
Paul Hutchison | Director Of Client Services | Leadership |
Dana Delle | Associate Director, Client Services | Leadership |
Greg Kalin | Director, Client Development | Leadership |
87 more people are available in the full profile.
Complete people profiles for TheViewPoint
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Competitors of TheViewPoint
TheViewPoint has 3 listed competitors in our database, 2 of them funded. They include Panopto, Lifesize and Kaltura.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| panopto.com | 2007 | Seattle, United States | $48.46M | 138 | Cloud-based video conferencing management software provider | |
| lifesize.com | 2003 | Austin, United States | $98M | 1 | Cloud-based video conferencing solutions are provided for HD communication. | |
| kaltura.com | 2006 | New York, United States | 580 | Offers cloud-based video solutions tailored for the media and entertainment industry. |
Detailed competitors of TheViewPoint
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of TheViewPoint
The website of TheViewPoint (theviewpoint.com) receives about 2.3K visits a month.
- Monthly visits2.3K
▲ 98.7% vs previous month
Websites whose visitors overlap most with TheViewPoint. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mediasmart.io | 100% | 17.4K | #882,765 | View details | |
| deepintent.com | 93% | 46.3K | #847,447 | View details | |
| choozle.com | 50% | 15.9K | #1,179,627 | View details |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as TheViewPoint (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Theviewpoint
Complete news archive for TheViewPoint
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Frequently Asked Questions about TheViewPoint
TheViewPoint was founded in 2019.
TheViewPoint is headquartered in New York, United States. It is registered at New York, New York, United States.
TheViewPoint offers intelligent infrastructure for the connected TV space, linking supply and demand partners to enable automation, control, and transparency. It helps sellers maximize revenue through monetization tools for direct and programmatic deals, while buyers gain direct access to premium publishers, optimizing budgets and reducing costs. The platform simplifies workflows for top companies in advertising, based on Tatari Inc.
TheViewPoint offers CTV Infrastructure, Solutions for Sellers, and Solutions for Buyers.
TheViewPoint operates through Tatari Inc..