About Tone It Up
Tone It Up is a company based in Hermosa Beach (United States) founded in 2009 by Katrina Scott and Karena Dawn was acquired by GoSaga in January 2025.. Tone It Up operates in a competitive market with competitors including Fitterfly, FiNC, Keleya, AimFit and Feel Peak, among others.
- Headquarter Hermosa Beach, United States
- Founders Katrina Scott, Karena Dawn
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Sectors
Healthcare
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Email
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Phone
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Website
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Social
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Funding Insights of Tone It Up
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Tone It Up
Tone It Up has secured backing from 1 investor. Prominent investors backing the company include GoSaga. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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GoSaga is engaged in building and scaling lifestyle brands.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Tone It Up
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Tone It Up
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Tone It Up Comparisons
Competitors of Tone It Up
Tone It Up operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Fitterfly, FiNC, Keleya, AimFit and Feel Peak, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
A mobile app is offered for managing multiple chronic diseases.
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Online weight-loss programs are delivered via smartphone apps.
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App offering exercise and yoga plans for pregnant women
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| domain | founded_year | HQ Location |
Provider of personalized fitness and diet plans for weight loss management
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| domain | founded_year | HQ Location |
Fitness and nutrition programs are provided via an online platform.
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| domain | founded_year | HQ Location |
App and online based personal trainer, nutritionist and coach
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Tone It Up
Frequently Asked Questions about Tone It Up
When was Tone It Up founded?
Tone It Up was founded in 2009.
Where is Tone It Up located?
Tone It Up is headquartered in Hermosa Beach, United States. It is registered at Hermosa Beach, California, United States.
Who is the current CEO of Tone It Up?
Katrina Scott is the current CEO of Tone It Up. They have also founded this company.
What does Tone It Up do?
Tone It Up was founded in 2009 in Hermosa Beach, United States, as an online platform in the fitness and wellness sector. Nutritional and fitness plans are offered, along with daily workouts. Protein supplements, apparel, and nutrition programs are sold through the site. An online community is maintained for users to share workouts, view exercises, and track results. Operations focus on digital delivery of health resources.
Who are the top competitors of Tone It Up?
Who are Tone It Up's investors?
Tone It Up has 1 investor. Key investors include GoSaga.