Tone It Up

Hermosa Beach, United States Founded: 2009 • Age: 17 yrs Acquired By GoSaga
Fitness and nutrition plans are provided via an online platform.
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About Tone It Up

Tone It Up is a company based in Hermosa Beach (United States) founded in 2009 by Katrina Scott and Karena Dawn was acquired by GoSaga in January 2025.. Tone It Up operates in a competitive market with competitors including Fitterfly, FiNC, Keleya, AimFit and Feel Peak, among others.

  • Headquarter Hermosa Beach, United States
  • Founders Katrina Scott, Karena Dawn
  • Sectors
    Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    GoSaga

    (Jan 27, 2025)

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People of Tone It Up
Headcount 10-50
Employee Profiles 6
Employee Profiles
People
Eduardo D.
Senior Backend Node.js Engineer + Devops
People
Michelle L. Healey
Sustainable Growth Consultant
People
Jacob Hanson
Vp, Technology

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Funding Insights of Tone It Up

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Tone It Up

Tone It Up has secured backing from 1 investor. Prominent investors backing the company include GoSaga. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
GoSaga is engaged in building and scaling lifestyle brands.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Tone It Up

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Tone It Up

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Tone It Up Comparisons

Employees
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Competitors of Tone It Up

Tone It Up operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Fitterfly, FiNC, Keleya, AimFit and Feel Peak, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
A mobile app is offered for managing multiple chronic diseases.
domain founded_year HQ Location
Online weight-loss programs are delivered via smartphone apps.
domain founded_year HQ Location
App offering exercise and yoga plans for pregnant women
domain founded_year HQ Location
Provider of personalized fitness and diet plans for weight loss management
domain founded_year HQ Location
Fitness and nutrition programs are provided via an online platform.
domain founded_year HQ Location
App and online based personal trainer, nutritionist and coach
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Tone It Up

Frequently Asked Questions about Tone It Up

When was Tone It Up founded?

Tone It Up was founded in 2009.

Where is Tone It Up located?

Tone It Up is headquartered in Hermosa Beach, United States. It is registered at Hermosa Beach, California, United States.

Who is the current CEO of Tone It Up?

Katrina Scott is the current CEO of Tone It Up. They have also founded this company.

What does Tone It Up do?

Tone It Up was founded in 2009 in Hermosa Beach, United States, as an online platform in the fitness and wellness sector. Nutritional and fitness plans are offered, along with daily workouts. Protein supplements, apparel, and nutrition programs are sold through the site. An online community is maintained for users to share workouts, view exercises, and track results. Operations focus on digital delivery of health resources.

Who are the top competitors of Tone It Up?

Tone It Up's top competitors include Fitterfly, FiNC and Keleya.

Who are Tone It Up's investors?

Tone It Up has 1 investor. Key investors include GoSaga.

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