About MTNTOUGH+
MTNTOUGH+ is a Healthcare company based in Bozeman (United States) founded in 2016 by Dustin Diefenderfer. MTNTOUGH+ has raised $325 thousand across 2 funding rounds. Its website mtntough.com draws about 82 thousand monthly visits. Its focus areas include HealthTech, Fitness & Wellness Tech, Physical Fitness and Fitness and Diet Training Apps. Its competitors include IFit, MyFitnessPal and Kaia Health; 3 of its 3 listed competitors have raised funding.
Company details
Online platform offering fitness and nutrition programs. The platform offers nutritional plans and fitness training programs such as the kettlbell program, bodyweight, strength, and elite training programs.
- Headquarters Bozeman, United States
- Founders Dustin Diefenderfer
- SectorsHealthcare
- Email••••••••
- Phone•••• ••••
- Website mtntough.com
- Social X Facebook Instagram YouTube
- Total Equity Funding$325K (USD)
in 2 rounds
- Latest Funding Round$870K (USD), Debt – Conventional
Jan 2023
Apps and channels of MTNTOUGH+
its YouTube channel MTNTOUGH Fitness has 31.6K subscribers and 30 videos.
Videos from MTNTOUGH+
The most watched videos on MTNTOUGH+'s YouTube channel, MTNTOUGH Fitness (31.6K subscribers). Click a video to play it here.
More on MTNTOUGH Fitness.
Funding Insights of MTNTOUGH+
MTNTOUGH+ has successfully raised a total of $325K across 2 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $870 thousand completed in January 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $325,000
- Total Rounds 2
- Last Round Debt – Conventional — $870,000
- First Round $325,000
(May 2022)
All 2 funding rounds of MTNTOUGH with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2023 | $870,000 | Debt – Conventional | – | – | – |
| May 2022 | $325,000 | Seed | – | – | – |
People of MTNTOUGH+
5 people are tracked at MTNTOUGH+ (4 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Dustin Diefenderfer | Founder | Leadership |
Ryan Watson | Chief Marketing Officer/chief Operations Officer | Leadership |
Lyle Hebel | Interim President | Leadership |
Weston Paul | Director Of Business Development | Leadership |
Ryan Holm | Ambassador X Athlete | Team |
Complete people profiles for MTNTOUGH+
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of MTNTOUGH+
3 dated milestones of MTNTOUGH+ across 7 years, from founding to its latest funding, stage changes and deals.
- Founded MTNTOUGH+ is founded.
- Funding First funding round of $325K.
- Funding Latest funding round, Debt – Conventional, of $870K.
Competitors of MTNTOUGH+
MTNTOUGH+ has 3 listed competitors in our database, 3 of them funded. They include IFit, MyFitnessPal and Kaia Health.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ifit.com | 1977 | Logan, United States | $755M | Smart interactive fitness equipment and training services are provided. | ||
| myfitnesspal.com | 2005 | San Francisco, United States | $18.16M | 188 | An application for tracking diet, calories, and fitness is provided. | |
| kaiahealth.com | 2016 | New York, United States | $119.06M | 43 | Provider of digital musculoskeletal pain management solutions |
Detailed competitors of MTNTOUGH
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of MTNTOUGH+
The website of MTNTOUGH+ (mtntough.com) receives about 82K visits a month.
- Monthly visits82K
▼ 4.9% vs previous month
Websites whose visitors overlap most with MTNTOUGH+. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
eastermichael.com | eastermichael.com | 100% | #2,474,810 | – | |
twopct.com | twopct.com | 81% | #345,906 | – | |
bruteforcetraining.com | bruteforcetraining.com | 61% | #6,045,863 | – | |
offgridweb.com | offgridweb.com | 53% | #403,124 | – | |
| zebraathletics.com | 46% | #1,237,656 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for MTNTOUGH+
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as MTNTOUGH+ (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Mtntough+
Complete news archive for MTNTOUGH
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about MTNTOUGH+
MTNTOUGH+ was founded in 2016 and raised its 1st funding round 6 years after it was founded.
MTNTOUGH+ is headquartered in Bozeman, United States. It is registered at Bozeman, Montana, United States.
MTNTOUGH+ is a funded company, having raised a total of $325K across 2 funding rounds to date. The company's 1st funding round was a Seed of $325K, raised on May 2022.
Online platform offering fitness and nutrition programs. The platform offers nutritional plans and fitness training programs such as the kettlbell program, bodyweight, strength, and elite training programs.
MTNTOUGH+'s top competitors include IFit, MyFitnessPal and Kaia Health.